Case Study: Our Dentist Abroad – 120% Increase in Lead Quality in the UK Market
Our Dentist Abroad, a dental clinic based in Antalya, was struggling to achieve sufficient application quality in its digital advertising campaigns targeting health tourism in the UK market. Due to the inadequacy of the forms used, only 20% of incoming applications could be accessed, and effective communication could not be established. Furthermore, advertising efforts were only progressing through a single channel.
At RTN House, we redesigned the form structure to obtain higher-quality applications. By integrating the campaigns with Google, we ensured a continuous and high-quality flow of demand. As a result of these improvements, the reachable lead rate exceeded 60%.
Meta Ads – Form Structure Aimed at Improving Lead Quality
The existing form infrastructure was transformed into a structure that guides users more accurately and serves as a preliminary assessment. This ensured that only genuinely interested individuals who had reached the research and decision stage submitted applications. A significant increase in lead quality was achieved.
Landing Page – Service-Focused and Conversion-Priority Structure
Pages prepared in English and mobile-friendly to suit the UK market included content aimed at increasing user confidence.
The conversion performance of the pages was supported by social proof elements such as genuine user reviews, patient experience videos, and before-and-after images. This structure positively impacted not only the application rates but also the overall visitor experience.
Google Ads – A New and Targeted Channel Has Opened
Previously unused Google ads, service-based Search and Performance Max campaigns were launched.
Each campaign was structured to suit different service groups by directing users to specially designed landing pages. This segmentation resulted in a noticeable increase in advertising performance.
Behavioural Analysis – Continuous Improvement Process
User behaviour on the page was regularly analysed using Microsoft Clarity, identifying visitors’ interaction areas and exit points. The improvements made based on this data contributed to a sustainable increase in page performance.
Customer Feedback
As a result of transformation-focused efforts carried out over a short period of just five months, campaign effectiveness and application quality improved significantly.
While 40% more applications were received with the same budget, the lead access rate increased by 120%.
This case presents an impressive example of how concrete results can be achieved through well-planned and data-driven digital marketing applications in a highly competitive market such as health tourism.
