Success Story: Fourfold Growth in Medical Tourism with Dr. Samet Ağcayazı
Eight months ago, RTN House embarked on a journey with ENT Specialist Op. Dr. Samet Ağcayazı with the goal of introducing the brand to international patients and creating a sustainable patient flow.
Initially having a low volume of foreign patients, the clinic has now achieved a steady growth rate, increasing this number by over 300% overall.
This success was achieved not only through effective advertising but also through strategic analysis, accurate targeting, and strong collaboration.
1. Strategic Approach: More Than Just Advertising
The first step at the outset of the project was to establish the right digital foundations. While increasing the brand’s digital visibility, we created a landing page structure that simplified the user experience and a conversion-focused communication model.
We worked in parallel on Meta and Google platforms for the campaigns. On the Meta side, we ran campaigns focused on potential customer forms, profile visits, and WhatsApp messages. On the Google side, we ran campaigns focused on form and WhatsApp conversion via the landing page.
The aim here was not to increase search volume, but to attract the right users to the site and initiate communication with a single click. This approach enabled us to achieve high-quality applications with high conversion potential in a short time. Target countries: United Kingdom, United States, and Australia. By analysing user behaviour in these countries, we dynamically optimised ad copy, targeting, and conversion strategies.
2. Message Strategy: Balance of Trust and Accessibility
The most critical element in health tourism campaigns is “trust.” Therefore, storytelling took precedence over advertising in the communication language. Our creative strategy was shaped around four main messages: Price advantage and accessibility
European-standard service quality
Natural and aesthetic results
Easy communication & quick response
Before-and-after visuals, video testimonials, and patient experiences were used in the campaigns. These contents not only increased conversion but also strengthened the brand’s credibility.
3. Conversion Optimization:
Single Focus, Single Goal
The page structure, created specifically for rhinoplasty services, is designed to direct users toward a single conversion path.
A simple yet effective form structure, strong call-to-action buttons (CTA), fast loading on mobile, and highlighting trust elements (certificates, reviews, doctor profiles) were the cornerstones of this success.
Form filters pre-determined patients’ areas of interest (e.g., Rhinoplasty or Revision?), thereby improving lead quality and saving the sales team time. User data was tracked via Google Tag Manager and Analytics integrations, enabling continuous campaign optimization.
4. Continuous Communication:
Real Teamwork with the Clinic
One of the strongest aspects of this project was the two-way communication between the agency and the clinic. At RTN House, we established not only advertising management but also a feedback loop based on data analysis. Weekly feedback from the clinic (lead quality, patient profile, communication results) was analyzed, and advertising texts, target audiences, and country-based campaign settings were updated.
Thanks to this approach:
Insights from the clinic were directly reflected in the advertising strategy,
Data from the agency contributed to the clinic’s communication process,
Thus, the advertising-operations chain became a complementary structure.
5. Results: Data-Driven Growth
Start → 3rd month: 66% increase
Month 3 → Month 6: 50% increase
Month 6 → Month 8: 66% increase
Start → Month 8: Approximately 316% increase overall
This growth was achieved not only through advertising performance but also through a systematic work discipline shaped by continuous analysis, testing, and feedback.
6. Brand Impact: Growing Digital Reputation with Confidence
Organic visibility: Visibility in global searches increased rapidly thanks to the site structure supported by English content.Social media: Organic reach increased with regular content flow, patient reviews, and informative videos.
International trust: The influx of foreign patients now comes not only from advertising, but also from patient referrals and organic channels.Dr. Samet Ağcayazı has become not just a clinic brand online, but an international trust brand.
7. What We Learned: Success
Is a Team Effort
This project showed us once again that success in health tourism is based not only on the right advertising concepts, but also on the right culture of cooperation. The model we believe in at RTN House is that advertising only provides visibility. Growth comes from the right strategy, data analysis, and constant communication.
Dr. Samet Ağcayazı’s project was the strongest example of this approach in the field. The international success the clinic has achieved today is not an “agency success”; it is the product of collective intelligence, continuous learning, and systematic work.
RTN House’s Philosophy
Real results are achieved not with advertising budgets, but with strategy, data, and human harmony.
