{"id":12571,"date":"2026-11-12T13:27:09","date_gmt":"2026-11-12T13:27:09","guid":{"rendered":"https:\/\/rtnhouse.com\/turkiye-saglik-reklam-yonetmeligi-sosyal-medya-kurallari\/"},"modified":"2026-11-12T14:00:28","modified_gmt":"2026-11-12T14:00:28","slug":"turkiye-saglik-reklam-yonetmeligi-sosyal-medya-kurallari","status":"publish","type":"post","link":"https:\/\/rtnhouse.com\/tr\/turkiye-saglik-reklam-yonetmeligi-sosyal-medya-kurallari\/","title":{"rendered":"T\u00fcrkiye Sa\u011fl\u0131k Reklam Y\u00f6netmeli\u011fi: Sosyal Medya Kurallar\u0131"},"content":{"rendered":"\n<!--\n================================================================\nRTN HOUSE \u2014 BLOG (TR)\nKategori: Sa\u011fl\u0131k Turizmi\n\nT\u00fcrkiye Sa\u011fl\u0131k Reklam Y\u00f6netmeli\u011fi: Sosyal Medya Kurallar\u0131\n\nYazar: Ayten G\u00f6rgen \u2014 Sosyal Medya Uzman\u0131 (UNVAN VE TAR\u0130H VARSAYIMDIR, teyit edin)\n----------------------------------------------------------------\nSEO META:\n  \u2022 H1:        T\u00fcrkiye Sa\u011fl\u0131k Reklam Y\u00f6netmeli\u011fi: Sosyal Medya Kurallar\u0131\n  \u2022 SEO title: T\u00fcrkiye Sa\u011fl\u0131k Reklam Y\u00f6netmeli\u011fi: Sosyal Medya Kurallar\u0131\n  \u2022 Slug:      saglikta-sosyal-medya-yonetmeligi\n  \u2022 Meta desc: Sa\u011fl\u0131kta sosyal medya y\u00f6netmeli\u011fi: \u00f6ncesi-sonras\u0131 foto\u011fraf, hasta yorumu ve reklam kurallar\u0131. Klinikler i\u00e7in 10 maddelik kontrol listesi.\n  \u2022 Primary:   sa\u011fl\u0131kta sosyal medya y\u00f6netmeli\u011fi\n  \u2022 Secondary: sa\u011fl\u0131k reklam y\u00f6netmeli\u011fi, klinik sosyal medya kurallar\u0131, \u00f6ncesi sonras\u0131 foto\u011fraf payla\u015f\u0131m\u0131, sa\u011fl\u0131k turizmi sosyal medya\n  \u2022 Schema:    Article + FAQPage (JSON-LD altta)\n  \u2022 NOT: Anahtar kelime hacmi do\u011frulanmad\u0131 (Keyword Planner verisi yok). EN ba\u015fl\u0131k 'Turkey Health Advertising Regulation: Social Media Rules'.\n  \u2022 HUKUK: Mevzuat i\u00e7eri\u011fi. Metin, 12 Kas\u0131m 2025 y\u00f6netmeli\u011finin ikincil \u00f6zetleriyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131. Yay\u0131ndan \u00f6nce Resm\u00ee Gazete metni ve bir hukuk\u00e7uyla kontrol edin.\n  \u2022 CTA: \/tr\/saglik-turizmi\/\n================================================================\n-->\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<title>T\u00fcrkiye Sa\u011fl\u0131k Reklam Y\u00f6netmeli\u011fi: Sosyal Medya Kurallar\u0131 \u2014 RTN House<\/title>\n<meta name=\"description\" content=\"Sa\u011fl\u0131kta sosyal medya y\u00f6netmeli\u011fi: \u00f6ncesi-sonras\u0131 foto\u011fraf, hasta yorumu ve reklam kurallar\u0131. 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.photo img{width:92px;height:92px;border-radius:50%;object-fit:cover;display:block;border:3px solid #fff;box-shadow:0 0 0 3px var(--rtn-blue),0 14px 30px -12px rgba(12,1,251,.55);}\n.rtnb .rtnb-author .photo .tick{position:absolute;right:-2px;bottom:-2px;width:28px;height:28px;border-radius:50%;background:var(--rtn-blue);border:3px solid #fff;display:flex;align-items:center;justify-content:center;}\n.rtnb .rtnb-author .photo .tick svg{width:14px;height:14px;}\n.rtnb .rtnb-author .photo-fallback{display:none;width:92px;height:92px;border-radius:50%;align-items:center;justify-content:center;font-family:var(--rtn-head);font-weight:700;font-size:30px;color:#fff !important;background:linear-gradient(135deg,var(--rtn-blue),var(--rtn-link));border:3px solid #fff;box-shadow:0 0 0 3px var(--rtn-blue),0 14px 30px -12px rgba(12,1,251,.55);}\n.rtnb .rtnb-author .info{flex:1 1 auto;min-width:0;}\n.rtnb .rtnb-author .eyebrow{font-family:var(--rtn-head);font-weight:600;letter-spacing:.16em;font-size:11px;color:var(--rtn-blue) !important;display:block;margin-bottom:4px;}\n.rtnb .rtnb-author .n{font-family:var(--rtn-head);font-weight:700;color:var(--rtn-ink) !important;font-size:22px;line-height:1.1;}\n.rtnb .rtnb-author .r{font-size:14px;color:var(--rtn-muted) !important;margin:3px 0 10px;font-weight:500;}\n.rtnb .rtnb-author .bio{font-size:14.5px;line-height:1.6;color:var(--rtn-body) !important;margin:0;}\n@media(max-width:680px){\n  .rtnb{font-size:17px;}\n  .rtnb .rtnb-callout,.rtnb .rtnb-cta{padding:26px 22px;}\n  .rtnb .rtnb-author{flex-direction:column;text-align:center;padding:28px 22px;}\n  .rtnb .rtnb-author .info{display:flex;flex-direction:column;align-items:center;}\n}\n<\/style>\n\n<article class=\"rtnb\">\n\n  <header class=\"rtnb-hero\">\n    <div class=\"rtnb-wrap\">\n      <span class=\"rtnb-pill rise d1\"><span class=\"dot\"><\/span>Sa\u011fl\u0131k Turizmi<\/span>\n      <h1 class=\"rtnb-title rise d2\" style=\"padding-top:14px;\">T\u00fcrkiye Sa\u011fl\u0131k Reklam Y\u00f6netmeli\u011fi: Sosyal Medya Kurallar\u0131<\/h1>\n      <p class=\"rtnb-lead rise d3\">T\u00fcrkiye&#8217;de faaliyet g\u00f6steren klinikler ve hekimler, sa\u011fl\u0131k hizmetlerini sosyal medyada tan\u0131t\u0131rken belirli yasal s\u0131n\u0131rlara uymak zorunda. 12 Kas\u0131m 2025 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe giren sa\u011fl\u0131kta tan\u0131t\u0131m ve bilgilendirme y\u00f6netmeli\u011fi, sa\u011fl\u0131k kurulu\u015flar\u0131n\u0131n hangi i\u00e7erikleri payla\u015fabilece\u011fini ve reklam faaliyetlerinin s\u0131n\u0131rlar\u0131n\u0131 yeniden d\u00fczenledi.<\/p>\n      <div class=\"rtnb-meta rise d4\">\n        <img decoding=\"async\" class=\"avimg\" src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/11\/ayten.webp\" alt=\"Ayten G\u00f6rgen\"\n             onerror=\"this.outerHTML='<span class=av>AG<\/span>&#8216;;&#8221;>\n        <strong>Ayten G\u00f6rgen<\/strong>\n        <span class=\"sep\"><\/span><span>12 Kas\u0131m 2026<\/span>\n        <span class=\"sep\"><\/span><span>9 dk okuma<\/span>\n      <\/div>\n    <\/div>\n  <\/header>\n\n  <div class=\"rtnb-body\">\n    <div class=\"rtnb-narrow\">\n\n      <div class=\"rtnb-answer\">\n        <span class=\"k\">HIZLI CEVAP<\/span>\n        <p>Yeni d\u00fczenlemede en \u00f6nemli ayr\u0131m, i\u00e7eriklerin hedefledi\u011fi kitle. T\u00fcrkiye&#8217;de ya\u015fayan ki\u015filere y\u00f6nelik payla\u015f\u0131mlar daha s\u0131k\u0131 kurallara tabi. Uluslararas\u0131 sa\u011fl\u0131k turizmi yetki belgesine sahip kurulu\u015flar ise yurt d\u0131\u015f\u0131ndaki kitlelere y\u00f6nelik reklam \u00e7al\u0131\u015fmalar\u0131nda belirli istisnalardan yararlanabiliyor.<\/p>\n      <\/div>\n\n<p>Bu nedenle kliniklerin, hekimlerin ve sa\u011fl\u0131k turizmi alan\u0131nda \u00e7al\u0131\u015fan pazarlama ekiplerinin sosyal medya i\u00e7eriklerini hem hedef kitleye hem de g\u00fcncel mevzuata g\u00f6re planlamas\u0131 gerekiyor.<\/p>\n      <nav class=\"rtnb-toc\">\n        <p class=\"t\">BU YAZIDA<\/p>\n        <ol>\n          <li><a href=\"#s1\">Kas\u0131m 2025 Sa\u011fl\u0131k Reklam Y\u00f6netmeli\u011fi ile Neler De\u011fi\u015fti?<\/a><\/li>\n          <li><a href=\"#s2\">T\u00fcrkiye&#8217;ye Y\u00f6nelik Payla\u015f\u0131mlar ile Sa\u011fl\u0131k Turizmi Reklamlar\u0131 Aras\u0131ndaki Farklar<\/a><\/li>\n          <li><a href=\"#s3\">Klinikler \u00d6ncesi-Sonras\u0131 Foto\u011fraflar\u0131 Payla\u015fabilir mi?<\/a><\/li>\n          <li><a href=\"#s4\">Klinikler Sosyal Medyada Neleri Kesinlikle Payla\u015famaz?<\/a><\/li>\n          <li><a href=\"#s5\">Sa\u011fl\u0131k Turizmi Reklamlar\u0131nda Yurt D\u0131\u015f\u0131 Hedeflemesi Nas\u0131l Yap\u0131lmal\u0131?<\/a><\/li>\n          <li><a href=\"#s6\">Ajans ve Influencer Payla\u015f\u0131mlar\u0131ndan Kim Sorumlu?<\/a><\/li>\n          <li><a href=\"#s7\">Meta Reklam Politikalar\u0131 da Dikkate Al\u0131nmal\u0131<\/a><\/li>\n          <li><a href=\"#s8\">Klinikler Sosyal Medyada Hangi \u0130\u00e7erikleri Payla\u015fabilir?<\/a><\/li>\n          <li><a href=\"#s9\">Klinikler \u0130\u00e7in 10 Maddelik Sosyal Medya Kontrol Listesi<\/a><\/li>\n          <li><a href=\"#s10\">S\u0131k\u00e7a Sorulan Sorular<\/a><\/li>\n        <\/ol>\n      <\/nav>\n\n      <h2 id=\"s1\">Kas\u0131m 2025 Sa\u011fl\u0131k Reklam Y\u00f6netmeli\u011fi ile Neler De\u011fi\u015fti?<\/h2>\n<p>Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131, 12 Kas\u0131m 2025 tarihinde yay\u0131mlad\u0131\u011f\u0131 <strong>Sa\u011fl\u0131k Hizmetlerinde Tan\u0131t\u0131m ve Bilgilendirme Faaliyetleri Hakk\u0131nda Y\u00f6netmelik<\/strong> ile Temmuz 2023&#8217;te y\u00fcr\u00fcrl\u00fc\u011fe giren \u00f6nceki d\u00fczenlemeyi kald\u0131rd\u0131.<\/p>\n<p>Y\u00f6netmelik \u015fu ki\u015fi ve kurulu\u015flar\u0131 kaps\u0131yor:<\/p>\n<ul>\n<li>Hekimler, di\u015f hekimleri ve di\u011fer sa\u011fl\u0131k meslek mensuplar\u0131<\/li>\n<li>\u00d6zel klinikler, hastaneler ve sa\u011fl\u0131k kurulu\u015flar\u0131<\/li>\n<li>Uluslararas\u0131 sa\u011fl\u0131k turizmi arac\u0131 kurulu\u015flar\u0131<\/li>\n<\/ul>\n<p>D\u00fczenlemeye g\u00f6re sa\u011fl\u0131k hizmetlerinde a\u00e7\u0131k veya \u00f6rt\u00fcl\u00fc reklam yap\u0131lmas\u0131 yasak. Ancak belirlenen s\u0131n\u0131rlar i\u00e7inde bilgilendirici i\u00e7erik payla\u015f\u0131labiliyor.<\/p>\n<p>Klinikler; uzmanl\u0131k alanlar\u0131, hekimlerin mesleki ve akademik unvanlar\u0131, \u00e7al\u0131\u015fma saatleri, adres bilgileri ve genel sa\u011fl\u0131k konular\u0131nda payla\u015f\u0131m yapabiliyor.<\/p>\n<p>Bu kurallar Instagram ve Facebook gibi sosyal medya platformlar\u0131n\u0131n yan\u0131 s\u0131ra internet siteleri ve di\u011fer dijital ileti\u015fim kanallar\u0131 i\u00e7in de ge\u00e7erli.<\/p>\n<p>Ayr\u0131ca mevzuata ayk\u0131r\u0131 tan\u0131t\u0131m faaliyetlerinden, i\u00e7eri\u011fi yay\u0131mlayanlar kadar yeniden payla\u015fanlar da sorumlu tutulabiliyor.<\/p>\n      <h2 id=\"s2\">T\u00fcrkiye&#8217;ye Y\u00f6nelik Payla\u015f\u0131mlar ile Sa\u011fl\u0131k Turizmi Reklamlar\u0131 Aras\u0131ndaki Farklar<\/h2>\n<p><strong>Sa\u011fl\u0131k reklam y\u00f6netmeli\u011finde belirleyici unsurlardan biri, i\u00e7eri\u011fin kimlere g\u00f6sterildi\u011fi.<\/strong><\/p>\n<p>T\u00fcrkiye&#8217;deki kullan\u0131c\u0131lar\u0131 hedefleyen bir klinikle yurt d\u0131\u015f\u0131ndan hasta kabul eden yetkili bir sa\u011fl\u0131k kurulu\u015funun reklam faaliyetleri ayn\u0131 ko\u015fullarda de\u011ferlendirilmiyor.<\/p>\n<div class=\"rtnb-table-wrap\"><table class=\"rtnb-table\">\n<thead>\n<tr>\n<th>Faaliyet<\/th>\n<th>T\u00fcrkiye&#8217;deki Hedef Kitle<\/th>\n<th>Uluslararas\u0131 Sa\u011fl\u0131k Turizmi<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Bilgilendirici sa\u011fl\u0131k i\u00e7erikleri<\/td>\n<td>\u0130zin veriliyor<\/td>\n<td>\u0130zin veriliyor<\/td>\n<\/tr>\n<tr>\n<td>Sponsorlu reklamlar<\/td>\n<td>Genel olarak yasak<\/td>\n<td>Belirli ko\u015fullarla serbest<\/td>\n<\/tr>\n<tr>\n<td>Tedavi fiyatlar\u0131<\/td>\n<td>Yasak<\/td>\n<td>Belirli ko\u015fullarla payla\u015f\u0131labilir<\/td>\n<\/tr>\n<tr>\n<td>\u0130ndirim ve kampanyalar<\/td>\n<td>Yasak<\/td>\n<td>\u00d6zel platformlarda payla\u015f\u0131labilir<\/td>\n<\/tr>\n<tr>\n<td>Hasta yorumlar\u0131<\/td>\n<td>Reklam amac\u0131yla kullan\u0131lamaz<\/td>\n<td>Belgeli a\u00e7\u0131k r\u0131zayla payla\u015f\u0131labilir<\/td>\n<\/tr>\n<tr>\n<td>\u00d6ncesi-sonras\u0131 g\u00f6rseller<\/td>\n<td>S\u0131k\u0131 ko\u015fullara ba\u011fl\u0131<\/td>\n<td>S\u0131k\u0131 ko\u015fullara ba\u011fl\u0131<\/td>\n<\/tr>\n<tr>\n<td>Hedef kitle<\/td>\n<td>T\u00fcrkiye&#8217;deki ki\u015filer<\/td>\n<td>Yurt d\u0131\u015f\u0131ndaki ki\u015filer<\/td>\n<\/tr>\n<tr>\n<td>Sa\u011fl\u0131k turizmi yetki belgesi<\/td>\n<td>Genel bilgilendirme i\u00e7in gerekli de\u011fil<\/td>\n<td>Zorunlu<\/td>\n<\/tr>\n<tr>\n<td>HealthT\u00fcrkiye logosu<\/td>\n<td>Genel olarak gerekli de\u011fil<\/td>\n<td>Zorunlu<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<h3>T\u00fcrkiye&#8217;deki klinikler sosyal medya reklam\u0131 verebilir mi?<\/h3>\n<p>T\u00fcrkiye&#8217;de ya\u015fayan ki\u015filere y\u00f6nelik sponsorlu sa\u011fl\u0131k hizmeti reklamlar\u0131 genel olarak yasak.<\/p>\n<p>Bununla birlikte y\u00f6netmelikte s\u0131n\u0131rl\u0131 istisnalar bulunuyor. \u00d6rne\u011fin yeni a\u00e7\u0131lan sa\u011fl\u0131k kurulu\u015flar\u0131, a\u00e7\u0131l\u0131\u015f tarihini takip eden ilk bir ay boyunca y\u00f6netmelik h\u00fck\u00fcmlerine uygun sponsorlu tan\u0131t\u0131m ve bilgilendirme \u00e7al\u0131\u015fmalar\u0131 yapabiliyor.<\/p>\n<p>Ancak bu istisna, tedavi indirimlerinin veya her t\u00fcrl\u00fc reklam mesaj\u0131n\u0131n serbest oldu\u011fu anlam\u0131na gelmiyor.<\/p>\n<h3>Sa\u011fl\u0131k turizmi reklamlar\u0131nda hangi kurallar ge\u00e7erli?<\/h3>\n<p>Uluslararas\u0131 sa\u011fl\u0131k turizmi yetki belgesine sahip kurulu\u015flar, yurt d\u0131\u015f\u0131ndaki ki\u015filere y\u00f6nelik yabanc\u0131 dilde sponsorlu reklamlar yay\u0131mlayabiliyor.<\/p>\n<p>Bunun i\u00e7in uluslararas\u0131 hedef kitleye ayr\u0131lm\u0131\u015f bir sosyal medya hesab\u0131 veya internet sitesi kullan\u0131lmas\u0131 gerekiyor.<\/p>\n<p>Bu izinler, klini\u011fin T\u00fcrkiye&#8217;deki kullan\u0131c\u0131lara y\u00f6nelik hesab\u0131na otomatik olarak uygulanm\u0131yor.<\/p>\n      <h2 id=\"s3\">Klinikler \u00d6ncesi-Sonras\u0131 Foto\u011fraflar\u0131 Payla\u015fabilir mi?<\/h2>\n<p>Yeni y\u00f6netmelikte en \u00e7ok merak edilen konulardan biri <strong>tedavi \u00f6ncesi ve sonras\u0131 hasta foto\u011fraflar\u0131n\u0131n payla\u015f\u0131lmas\u0131<\/strong>.<\/p>\n<p>12 Kas\u0131m 2025 tarihli d\u00fczenleme, hasta g\u00f6rsellerinin belirli \u015fartlar alt\u0131nda yay\u0131mlanmas\u0131na izin veriyor.<\/p>\n<p>Ancak hastan\u0131n onay vermesi tek ba\u015f\u0131na yeterli de\u011fil.<\/p>\n<h3>\u00d6ncesi-sonras\u0131 g\u00f6rseller i\u00e7in uyulmas\u0131 gereken kurallar<\/h3>\n<ol>\n<li>Hastadan yaz\u0131l\u0131 veya elektronik ortamda a\u00e7\u0131k r\u0131za al\u0131nmal\u0131.<\/li>\n<li>Hasta, payla\u015f\u0131lacak g\u00f6rselleri yay\u0131mlanmadan \u00f6nce inceleyebilmeli.<\/li>\n<li>Hasta verdi\u011fi izni istedi\u011fi zaman geri \u00e7ekebilmeli.<\/li>\n<li>G\u00f6rsel payla\u015f\u0131m\u0131na izin vermemek, hastan\u0131n tedavisini veya \u00f6deyece\u011fi \u00fccreti etkilememeli.<\/li>\n<li>G\u00f6rsel kullan\u0131m izni kar\u015f\u0131l\u0131\u011f\u0131nda \u00f6deme, hediye veya indirim yap\u0131lmamal\u0131.<\/li>\n<li>Foto\u011fraflarda filtre, r\u00f6tu\u015f veya dijital d\u00fczeltme kullan\u0131lmamal\u0131.<\/li>\n<li>\u00d6ncesi-sonras\u0131 foto\u011fraflar ayn\u0131 ortamda ve ayn\u0131 teknik ko\u015fullarda \u00e7ekilmeli.<\/li>\n<li>T\u0131bbi i\u015flem tarihi ile foto\u011fraflar\u0131n \u00e7ekildi\u011fi tarihler belirtilmeli.<\/li>\n<li>G\u00f6rselin ger\u00e7ek hastaya ait oldu\u011fu veya ba\u015fka bir kaynaktan al\u0131nd\u0131\u011f\u0131 a\u00e7\u0131k\u00e7a belirtilmeli.<\/li>\n<li>Payla\u015f\u0131mlar, y\u00f6netmelikteki yay\u0131n ve etkile\u015fim ko\u015fullar\u0131na uygun olmal\u0131.<\/li>\n<\/ol>\n<p>Hasta g\u00f6rselleri, ilgili sa\u011fl\u0131k kurulu\u015fu veya sa\u011fl\u0131k meslek mensubu taraf\u0131ndan yay\u0131mlanmal\u0131.<\/p>\n<p>Genel kurallar kapsam\u0131nda hasta g\u00f6rsellerinin sponsorlu olarak yay\u0131mlanmas\u0131 yasak. Ancak yetkili sa\u011fl\u0131k turizmi kurulu\u015flar\u0131n\u0131n, yurt d\u0131\u015f\u0131na y\u00f6nelik belirli ko\u015fullar\u0131 kar\u015f\u0131layan sponsorlu g\u00f6rsel payla\u015f\u0131mlar\u0131 i\u00e7in \u00f6zel bir istisna bulunuyor.<\/p>\n<p>G\u00f6rsel i\u00e7erikli payla\u015f\u0131mlarda yorum, be\u011feni ve yeniden payla\u015f\u0131m \u00f6zelliklerinin kapat\u0131lmas\u0131 da y\u00f6netmelikte belirtilen y\u00fck\u00fcml\u00fcl\u00fckler aras\u0131nda.<\/p>\n<p>T\u00fcrkiye&#8217;ye y\u00f6nelik g\u00f6rsellerde ise cerrahi ve giri\u015fimsel i\u015flemlerin sonu\u00e7lar\u0131n\u0131n ki\u015fiden ki\u015fiye de\u011fi\u015febilece\u011fini belirten zorunlu uyar\u0131 metnine yer verilmeli.<\/p>\n      <h2 id=\"s4\">Klinikler Sosyal Medyada Neleri Kesinlikle Payla\u015famaz?<\/h2>\n<p>Baz\u0131 i\u00e7erikler, hedef kitlenin T\u00fcrkiye&#8217;de veya yurt d\u0131\u015f\u0131nda olmas\u0131ndan ba\u011f\u0131ms\u0131z olarak yasak.<\/p>\n<h3>Ameliyat ve i\u015flem an\u0131na ait g\u00f6r\u00fcnt\u00fcler<\/h3>\n<p>T\u0131bbi m\u00fcdahale, giri\u015fim veya ameliyat s\u0131ras\u0131nda \u00e7ekilen hasta g\u00f6r\u00fcnt\u00fcleri payla\u015f\u0131lamaz.<\/p>\n<p>Hastan\u0131n a\u00e7\u0131k r\u0131za vermesi bu yasa\u011f\u0131 ortadan kald\u0131rmaz.<\/p>\n<h3>Yan\u0131lt\u0131c\u0131 tedavi vaatleri<\/h3>\n<p>Tedavinin sonucunu garanti eden veya sa\u011fl\u0131k kurulu\u015funu di\u011ferlerinden \u00fcst\u00fcn g\u00f6steren ifadelerden ka\u00e7\u0131n\u0131lmal\u0131.<\/p>\n<p>\u00d6rne\u011fin \u015fu t\u00fcr ifadeler hukuki a\u00e7\u0131dan risk ta\u015f\u0131yabilir:<\/p>\n<ul>\n<li>&#8220;Garantili sonu\u00e7&#8221;<\/li>\n<li>&#8220;\u0130zsiz ameliyat&#8221;<\/li>\n<li>&#8220;En iyi doktor&#8221;<\/li>\n<li>&#8220;Tamamen a\u011fr\u0131s\u0131z tedavi&#8221;<\/li>\n<\/ul>\n<p>Bu ifadeler, t\u0131bbi sonu\u00e7lar hakk\u0131nda ger\u00e7ek\u00e7i olmayan beklentiler olu\u015fturabilir.<\/p>\n<h3>Mahremiyet ihlali olu\u015fturan g\u00f6rseller<\/h3>\n<p>Hasta mahremiyetine ayk\u0131r\u0131 g\u00f6r\u00fcnt\u00fcler yay\u0131mlanamaz. G\u00f6rsellerde, anlat\u0131lan i\u015flemle ilgisi olmayan v\u00fccut b\u00f6lgelerine veya dikkat \u00e7ekme amac\u0131 ta\u015f\u0131yan unsurlara yer verilemez.<\/p>\n<h3>Bilimsel dayana\u011f\u0131 olmayan tedaviler<\/h3>\n<p>Bilimsel ve klinik olarak yeterlili\u011fi kan\u0131tlanmam\u0131\u015f ya da ilgili mevzuatta kabul edilmeyen y\u00f6ntemler tedavi amac\u0131yla tan\u0131t\u0131lamaz.<\/p>\n<h3>\u0130zinsiz reklam mesajlar\u0131<\/h3>\n<p>Ki\u015filerin gerekli bilgi ve r\u0131zas\u0131 olmadan telefon, SMS, e-posta veya sosyal medya \u00fczerinden sa\u011fl\u0131k hizmeti tan\u0131t\u0131m\u0131 yap\u0131lamaz.<\/p>\n      <h2 id=\"s5\">Sa\u011fl\u0131k Turizmi Reklamlar\u0131nda Yurt D\u0131\u015f\u0131 Hedeflemesi Nas\u0131l Yap\u0131lmal\u0131?<\/h2>\n<p><strong>Sa\u011fl\u0131k turizmi sosyal medya kurallar\u0131<\/strong>, reklam metinlerinin yan\u0131 s\u0131ra kampanyalar\u0131n hedefleme ayarlar\u0131n\u0131 da kaps\u0131yor.<\/p>\n<p>\u0130ngilizce haz\u0131rlanm\u0131\u015f bir reklam, yaln\u0131zca dili nedeniyle uluslararas\u0131 sa\u011fl\u0131k turizmi reklam\u0131 say\u0131lm\u0131yor.<\/p>\n<p>Reklam\u0131n ger\u00e7ekten yurt d\u0131\u015f\u0131ndaki ki\u015fileri hedeflemesi gerekiyor.<\/p>\n<p>Uluslararas\u0131 kampanyalarda \u015fu ko\u015fullara dikkat edilmeli:<\/p>\n<ul>\n<li>Yurt d\u0131\u015f\u0131na y\u00f6nelik ayr\u0131 bir sosyal medya hesab\u0131 veya internet sitesi kullan\u0131lmal\u0131.<\/li>\n<li>Sponsorlu i\u00e7erikler T\u00fcrk\u00e7e d\u0131\u015f\u0131ndaki dillerde haz\u0131rlanmal\u0131.<\/li>\n<li>Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 taraf\u0131ndan verilen yetki belgesi yay\u0131mlanmal\u0131.<\/li>\n<li>Gerekli mecralarda HealthT\u00fcrkiye logosu kullan\u0131lmal\u0131.<\/li>\n<li>T\u00fcrkiye, reklamlar\u0131n co\u011frafi hedeflemesine dahil edilmemeli.<\/li>\n<li>Otomatik hedef kitle tan\u0131mlamalar\u0131 kapat\u0131lmal\u0131.<\/li>\n<li>Reklamlar T\u00fcrkiye&#8217;de ya\u015fayan ki\u015filer aras\u0131nda sa\u011fl\u0131k hizmetine y\u00f6nelik talep olu\u015fturmay\u0131 ama\u00e7lamamal\u0131.<\/li>\n<\/ul>\n<p>Y\u00f6netmeli\u011fi yorumlad\u0131\u011f\u0131m\u0131z kadar\u0131yla reklam\u0131n uygunlu\u011fu de\u011ferlendirilirken metnin dili kadar hedefleme ayarlar\u0131 ve reklam\u0131n y\u00f6nlendirdi\u011fi sayfa da dikkate al\u0131nmal\u0131.<\/p>\n      <h2 id=\"s6\">Ajans ve Influencer Payla\u015f\u0131mlar\u0131ndan Kim Sorumlu?<\/h2>\n<p>Bir klini\u011fin sosyal medya y\u00f6netimini reklam ajans\u0131na devretmesi, hukuki sorumlulu\u011funu ortadan kald\u0131rmaz.<\/p>\n<p>Benzer \u015fekilde influencer, \u00e7al\u0131\u015fan veya ba\u015fka bir \u00fc\u00e7\u00fcnc\u00fc ki\u015fi taraf\u0131ndan yap\u0131lan tan\u0131t\u0131mlarda da sa\u011fl\u0131k kurulu\u015funun sorumlulu\u011fu devam edebilir.<\/p>\n<p>Bu nedenle i\u00e7erikler yay\u0131mlanmadan \u00f6nce klinik ve pazarlama ekibi taraf\u0131ndan kontrol edilmeli.<\/p>\n<p>\u00d6zellikle hasta onay belgeleri, t\u0131bbi ifadeler, g\u00f6rsel d\u00fczenlemeleri, reklam hedeflemesi ve sponsorlu payla\u015f\u0131m ko\u015fullar\u0131 incelenmeli.<\/p>\n<p>Yaz\u0131l\u0131 bir onay s\u00fcreci olu\u015fturmak, olas\u0131 hatalar\u0131n yay\u0131n \u00f6ncesinde fark edilmesine yard\u0131mc\u0131 olur.<\/p>\n      <h2 id=\"s7\">Meta Reklam Politikalar\u0131 da Dikkate Al\u0131nmal\u0131<\/h2>\n<p>T\u00fcrkiye&#8217;deki sa\u011fl\u0131k mevzuat\u0131na uygun bir reklam\u0131n Meta taraf\u0131ndan mutlaka onaylanaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclmemeli.<\/p>\n<p>Facebook ve Instagram&#8217;\u0131n sa\u011fl\u0131k, fiziksel g\u00f6r\u00fcn\u00fcm, estetik i\u015flemler ve kilo verme reklamlar\u0131na ili\u015fkin ayr\u0131 politikalar\u0131 bulunuyor.<\/p>\n<p>\u00d6zellikle kullan\u0131c\u0131lar\u0131n fiziksel g\u00f6r\u00fcn\u00fcmleri hakk\u0131nda olumsuz d\u00fc\u015f\u00fcnmesine neden olabilecek reklam mesajlar\u0131 k\u0131s\u0131tlan\u0131yor.<\/p>\n<p>\u00d6ncesi-sonras\u0131 g\u00f6rsellerin kullan\u0131m\u0131 da reklam\u0131 yap\u0131lan hizmetin t\u00fcr\u00fcne ve Meta&#8217;n\u0131n g\u00fcncel kurallar\u0131na g\u00f6re de\u011ferlendiriliyor.<\/p>\n<p>Dolay\u0131s\u0131yla yurt d\u0131\u015f\u0131na y\u00f6nelik sa\u011fl\u0131k reklamlar\u0131nda hem <strong>T\u00fcrkiye&#8217;deki sa\u011fl\u0131k mevzuat\u0131na hem de Meta reklam politikalar\u0131na<\/strong> uyulmal\u0131.<\/p>\n      <h2 id=\"s8\">Klinikler Sosyal Medyada Hangi \u0130\u00e7erikleri Payla\u015fabilir?<\/h2>\n<p>Sa\u011fl\u0131k kurulu\u015flar\u0131n\u0131n sosyal medyada bilgilendirici i\u00e7erik \u00fcretmesi m\u00fcmk\u00fcn.<\/p>\n<p>Payla\u015f\u0131mlarda ticari y\u00f6nlendirme yerine do\u011fru ve anla\u015f\u0131l\u0131r sa\u011fl\u0131k bilgilerine a\u011f\u0131rl\u0131k verilmeli.<\/p>\n<h3>E\u011fitici sa\u011fl\u0131k i\u00e7erikleri<\/h3>\n<p>T\u0131bbi i\u015flemler, tedaviye haz\u0131rl\u0131k, iyile\u015fme s\u00fcreci ve genel sa\u011fl\u0131k konular\u0131 hakk\u0131nda bilgilendirici payla\u015f\u0131mlar haz\u0131rlanabilir.<\/p>\n<p>Bu i\u00e7erikler kesin sonu\u00e7 vaat etmemeli.<\/p>\n<h3>Hekim ve klinik bilgileri<\/h3>\n<p>Hekimlerin do\u011frulanm\u0131\u015f mesleki unvanlar\u0131, uzmanl\u0131k alanlar\u0131, \u00e7al\u0131\u015fma saatleri ve ileti\u015fim bilgileri payla\u015f\u0131labilir.<\/p>\n<h3>Sa\u011fl\u0131k fark\u0131ndal\u0131\u011f\u0131 i\u00e7erikleri<\/h3>\n<p>Koruyucu sa\u011fl\u0131k bilgileri ve genel sa\u011fl\u0131k fark\u0131ndal\u0131\u011f\u0131na y\u00f6nelik i\u00e7erikler haz\u0131rlanabilir.<\/p>\n<h3>Uluslararas\u0131 sa\u011fl\u0131k turizmi bilgilendirmeleri<\/h3>\n<p>Yetkili sa\u011fl\u0131k turizmi kurulu\u015flar\u0131, uluslararas\u0131 hizmetleri hakk\u0131nda ilgili mevzuat\u0131n izin verdi\u011fi s\u0131n\u0131rlar i\u00e7inde bilgi verebilir.<\/p>\n      <h2 id=\"s9\">Klinikler \u0130\u00e7in 10 Maddelik Sosyal Medya Kontrol Listesi<\/h2>\n<p>Bir i\u00e7erik veya reklam kampanyas\u0131 yay\u0131mlanmadan \u00f6nce \u015fu sorular kontrol edilmeli:<\/p>\n<ul>\n<li>\u0130\u00e7erik T\u00fcrkiye&#8217;deki kullan\u0131c\u0131lara m\u0131, yurt d\u0131\u015f\u0131ndaki ki\u015filere mi y\u00f6nelik?<\/li>\n<li>Sa\u011fl\u0131k kurulu\u015funun gerekli yetki belgeleri mevcut mu?<\/li>\n<li>T\u0131bbi ifadeler do\u011fru ve yan\u0131lt\u0131c\u0131 olmayan bir dille mi haz\u0131rlanm\u0131\u015f?<\/li>\n<li>Fiyat ve kampanya duyurular\u0131 ilgili platformda serbest mi?<\/li>\n<li>Hasta g\u00f6rselleri i\u00e7in gerekli a\u00e7\u0131k r\u0131za belgeleri al\u0131nm\u0131\u015f m\u0131?<\/li>\n<li>Foto\u011fraflar d\u00fczenlenmeden ve filtre kullan\u0131lmadan m\u0131 haz\u0131rlanm\u0131\u015f?<\/li>\n<li>Zorunlu uyar\u0131lar ve etkile\u015fim ayarlar\u0131 kontrol edilmi\u015f mi?<\/li>\n<li>Uluslararas\u0131 reklamlar\u0131n hedefleme ayarlar\u0131 y\u00f6netmeli\u011fe uygun mu?<\/li>\n<li>Ajans ve influencer i\u00e7erikleri klinik taraf\u0131ndan onaylanm\u0131\u015f m\u0131?<\/li>\n<li>\u0130\u00e7erikler hem sa\u011fl\u0131k mevzuat\u0131na hem de platform kurallar\u0131na uygun mu?<\/li>\n<\/ul>\n      <h2 id=\"s10\">S\u0131k\u00e7a Sorulan Sorular<\/h2>\n      <div class=\"rtnb-faq\">\n        <details>\n          <summary>T\u00fcrkiye&#8217;deki klinikler Instagram reklam\u0131 verebilir mi?<span class=\"ic\">+<\/span><\/summary>\n          <div class=\"a\">T\u00fcrkiye&#8217;deki ki\u015filere y\u00f6nelik sponsorlu sa\u011fl\u0131k hizmeti reklamlar\u0131, s\u0131n\u0131rl\u0131 istisnalar d\u0131\u015f\u0131nda yasak. Yetkili sa\u011fl\u0131k turizmi kurulu\u015flar\u0131 ise belirli ko\u015fullarla yurt d\u0131\u015f\u0131na y\u00f6nelik reklam verebilir.<\/div>\n        <\/details>\n        <details>\n          <summary>Klinikler \u00f6ncesi-sonras\u0131 foto\u011fraf\u0131 payla\u015fabilir mi?<span class=\"ic\">+<\/span><\/summary>\n          <div class=\"a\">Evet. Ancak a\u00e7\u0131k r\u0131za, g\u00f6rselin de\u011fi\u015ftirilmemesi, \u00e7ekim ko\u015fullar\u0131, tarih bilgileri ve di\u011fer yay\u0131n \u015fartlar\u0131na uyulmas\u0131 gerekiyor.<\/div>\n        <\/details>\n        <details>\n          <summary>Hasta yorumlar\u0131 sosyal medyada payla\u015f\u0131labilir mi?<span class=\"ic\">+<\/span><\/summary>\n          <div class=\"a\">T\u00fcrkiye&#8217;ye y\u00f6nelik sa\u011fl\u0131k reklamlar\u0131nda hasta memnuniyeti ve te\u015fekk\u00fcr mesajlar\u0131 kullan\u0131lamaz. Yetkili sa\u011fl\u0131k turizmi kurulu\u015flar\u0131, yurt d\u0131\u015f\u0131na y\u00f6nelik \u00f6zel platformlar\u0131nda belgeli a\u00e7\u0131k r\u0131za ve mahremiyet ko\u015fullar\u0131na uyarak hasta yorumlar\u0131n\u0131 payla\u015fabilir.<\/div>\n        <\/details>\n        <details>\n          <summary>Sa\u011fl\u0131k turizmi reklamlar\u0131nda indirim duyurusu yap\u0131labilir mi?<span class=\"ic\">+<\/span><\/summary>\n          <div class=\"a\">Yetkili kurulu\u015flar, ilgili ko\u015fullara uymak kayd\u0131yla yurt d\u0131\u015f\u0131na y\u00f6nelik \u00f6zel sa\u011fl\u0131k turizmi platformlar\u0131nda indirim ve kampanya duyurular\u0131 yapabilir.<\/div>\n        <\/details>\n        <details>\n          <summary>Influencer payla\u015f\u0131mlar\u0131ndan klinik sorumlu mu?<span class=\"ic\">+<\/span><\/summary>\n          <div class=\"a\">Evet. \u0130\u00e7eri\u011fin \u00fc\u00e7\u00fcnc\u00fc ki\u015filer taraf\u0131ndan payla\u015f\u0131lmas\u0131, sa\u011fl\u0131k kurulu\u015funun sorumlulu\u011funu kendili\u011finden ortadan kald\u0131rmaz.<\/div>\n        <\/details>\n        <details>\n          <summary>Meta taraf\u0131ndan onaylanan bir reklam T\u00fcrkiye&#8217;de yasal m\u0131?<span class=\"ic\">+<\/span><\/summary>\n          <div class=\"a\">Mutlaka de\u011fil. Reklam\u0131n hem Meta politikalar\u0131na hem de T\u00fcrkiye&#8217;deki sa\u011fl\u0131k mevzuat\u0131na uygun olmas\u0131 gerekiyor.<\/div>\n        <\/details>\n      <\/div>\n\n<p>12 Kas\u0131m 2025 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe giren y\u00f6netmelik, T\u00fcrkiye&#8217;de sa\u011fl\u0131k hizmetlerinin dijital ortamda nas\u0131l tan\u0131t\u0131labilece\u011fine ili\u015fkin s\u0131n\u0131rlar\u0131 belirliyor.<\/p>\n<p>T\u00fcrkiye&#8217;deki kullan\u0131c\u0131lara y\u00f6nelik ileti\u015fimde bilgilendirici i\u00e7erikler \u00f6n planda. Uluslararas\u0131 sa\u011fl\u0131k turizmi yetkisi bulunan kurulu\u015flar ise belirlenen ko\u015fullar\u0131 kar\u015f\u0131layarak yurt d\u0131\u015f\u0131na y\u00f6nelik reklam faaliyetleri y\u00fcr\u00fctebiliyor.<\/p>\n<p>Bu nedenle sa\u011fl\u0131k sekt\u00f6r\u00fcnde dijital pazarlama stratejisi olu\u015ftururken i\u00e7eriklerin dili, hedef kitlesi, yay\u0131nlanaca\u011f\u0131 platform ve reklam ayarlar\u0131 birlikte de\u011ferlendirilmeli.<\/p>\n<p><strong>RTN House<\/strong> olarak sa\u011fl\u0131k turizmi alan\u0131ndaki dijital pazarlama \u00e7al\u0131\u015fmalar\u0131m\u0131zda i\u00e7erik stratejisini, uluslararas\u0131 hedef kitle planlamas\u0131n\u0131 ve mevzuata ili\u015fkin gereklilikleri birlikte ele al\u0131yoruz.<\/p>\n<p>Do\u011fru bir pazarlama plan\u0131, hangi i\u00e7eri\u011fin nerede ve kimlere g\u00f6sterilebilece\u011fini bilmekle ba\u015fl\u0131yor.<\/p>\n      <p style=\"font-size:14.5px;color:var(--rtn-muted) !important;margin:6px 0 0;\"><strong>Kaynaklar:<\/strong> <a href=\"https:\/\/www.alomaliye.com\/2025\/11\/12\/saglik-hizmetlerinde-tanitim-ve-bilgilendirme-faaliyetleri-hakkinda-yonetmelik-2025\/\" rel=\"noopener\" target=\"_blank\">Alomaliye, y\u00f6netmelik \u00f6zeti<\/a> \u00b7 <a href=\"https:\/\/www.hukukihaber.net\/hekimler-sosyal-medyada-neleri-paylasabilir\" rel=\"noopener\" target=\"_blank\">Hukuki Haber, hekimler sosyal medyada neleri payla\u015fabilir<\/a> \u00b7 <a href=\"https:\/\/transparency.meta.com\/policies\/ad-standards\/restricted-goods-services\/health-wellness\/\" rel=\"noopener\" target=\"_blank\">Meta, sa\u011fl\u0131k ve ki\u015fisel g\u00f6r\u00fcn\u00fcm reklam politikalar\u0131<\/a>. Bu i\u00e7erik, kamuya a\u00e7\u0131k mevzuat \u00f6zetlerinden yararlan\u0131larak pazarlama amac\u0131yla haz\u0131rlanm\u0131\u015ft\u0131r. Hukuki dan\u0131\u015fmanl\u0131k niteli\u011fi ta\u015f\u0131maz. Uygulama \u00f6ncesinde bir hukuk uzman\u0131na dan\u0131\u015f\u0131lmal\u0131d\u0131r. Son g\u00f6zden ge\u00e7irme: 12 Kas\u0131m 2026.<\/p>\n\n      <div class=\"rtnb-cta\">\n        <h3>Kurallara uygun bir sosyal medya yap\u0131s\u0131 m\u0131 ar\u0131yorsunuz?<\/h3>\n        <p>Uluslararas\u0131 hasta \u00e7eken klinikler i\u00e7in hesaplar\u0131, i\u00e7eri\u011fi ve reklam hedeflemesini planl\u0131yor; onay s\u00fcre\u00e7lerini ve r\u0131za kay\u0131tlar\u0131n\u0131 ba\u015ftan kuruyoruz.<\/p>\n        <a class=\"rtnb-btn\" href=\"https:\/\/rtnhouse.com\/tr\/saglik-turizmi\/\">Sa\u011fl\u0131k Turizmi Pazarlamas\u0131n\u0131 Ke\u015ffedin \u2192<\/a>\n      <\/div>\n\n      <div class=\"rtnb-author\">\n        <div class=\"photo\">\n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/11\/ayten.webp\" alt=\"Ayten G\u00f6rgen\" loading=\"lazy\" width=\"92\" height=\"92\"\n               onerror=\"this.style.display='none';this.parentNode.querySelector('.photo-fallback').style.display='flex';\">\n          <span class=\"photo-fallback\" aria-hidden=\"true\">AG<\/span>\n          <span class=\"tick\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M5 12.5l4 4L19 7\" stroke=\"#fff\" stroke-width=\"2.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span>\n        <\/div>\n        <div class=\"info\">\n          <span class=\"eyebrow\">YAZAN<\/span>\n          <div class=\"n\">Ayten G\u00f6rgen<\/div>\n          <div class=\"r\">Sosyal Medya Uzman\u0131 \u00b7 RTN House<\/div>\n          <p class=\"bio\">Sa\u011fl\u0131k turizmi alan\u0131ndaki klinik, hastane ve acentalara sosyal medya deste\u011fi veriyor.<\/p>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/article>\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Article\",\n      \"headline\": \"T\u00fcrkiye Sa\u011fl\u0131k Reklam Y\u00f6netmeli\u011fi: Sosyal Medya Kurallar\u0131\",\n      \"description\": \"Sa\u011fl\u0131kta sosyal medya y\u00f6netmeli\u011fi: \u00f6ncesi-sonras\u0131 foto\u011fraf, hasta yorumu ve reklam kurallar\u0131. 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Yetkili sa\u011fl\u0131k turizmi kurulu\u015flar\u0131 ise belirli ko\u015fullarla yurt d\u0131\u015f\u0131na y\u00f6nelik reklam verebilir.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Klinikler \u00f6ncesi-sonras\u0131 foto\u011fraf\u0131 payla\u015fabilir mi?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Evet. Ancak a\u00e7\u0131k r\u0131za, g\u00f6rselin de\u011fi\u015ftirilmemesi, \u00e7ekim ko\u015fullar\u0131, tarih bilgileri ve di\u011fer yay\u0131n \u015fartlar\u0131na uyulmas\u0131 gerekiyor.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Hasta yorumlar\u0131 sosyal medyada payla\u015f\u0131labilir mi?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"T\u00fcrkiye'ye y\u00f6nelik sa\u011fl\u0131k reklamlar\u0131nda hasta memnuniyeti ve te\u015fekk\u00fcr mesajlar\u0131 kullan\u0131lamaz. Yetkili sa\u011fl\u0131k turizmi kurulu\u015flar\u0131, yurt d\u0131\u015f\u0131na y\u00f6nelik \u00f6zel platformlar\u0131nda belgeli a\u00e7\u0131k r\u0131za ve mahremiyet ko\u015fullar\u0131na uyarak hasta yorumlar\u0131n\u0131 payla\u015fabilir.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Sa\u011fl\u0131k turizmi reklamlar\u0131nda indirim duyurusu yap\u0131labilir mi?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Yetkili kurulu\u015flar, ilgili ko\u015fullara uymak kayd\u0131yla yurt d\u0131\u015f\u0131na y\u00f6nelik \u00f6zel sa\u011fl\u0131k turizmi platformlar\u0131nda indirim ve kampanya duyurular\u0131 yapabilir.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Influencer payla\u015f\u0131mlar\u0131ndan klinik sorumlu mu?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Evet. \u0130\u00e7eri\u011fin \u00fc\u00e7\u00fcnc\u00fc ki\u015filer taraf\u0131ndan payla\u015f\u0131lmas\u0131, sa\u011fl\u0131k kurulu\u015funun sorumlulu\u011funu kendili\u011finden ortadan kald\u0131rmaz.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Meta taraf\u0131ndan onaylanan bir reklam T\u00fcrkiye'de yasal m\u0131?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Mutlaka de\u011fil. Reklam\u0131n hem Meta politikalar\u0131na hem de T\u00fcrkiye'deki sa\u011fl\u0131k mevzuat\u0131na uygun olmas\u0131 gerekiyor.\"\n          }\n        }\n      ]\n    }\n  ]\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye Sa\u011fl\u0131k Reklam Y\u00f6netmeli\u011fi: Sosyal Medya Kurallar\u0131 \u2014 RTN House Sa\u011fl\u0131k Turizmi T\u00fcrkiye Sa\u011fl\u0131k Reklam Y\u00f6netmeli\u011fi: Sosyal Medya Kurallar\u0131 T\u00fcrkiye&#8217;de faaliyet g\u00f6steren klinikler ve hekimler, sa\u011fl\u0131k hizmetlerini sosyal medyada tan\u0131t\u0131rken belirli yasal s\u0131n\u0131rlara uymak zorunda. 12 Kas\u0131m 2025 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-12571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"_links":{"self":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/12571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/comments?post=12571"}],"version-history":[{"count":3,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/12571\/revisions"}],"predecessor-version":[{"id":12576,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/12571\/revisions\/12576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/media\/12575"}],"wp:attachment":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/media?parent=12571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/categories?post=12571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/tags?post=12571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}