{"id":12342,"date":"2026-11-11T13:20:39","date_gmt":"2026-11-11T13:20:39","guid":{"rendered":"https:\/\/rtnhouse.com\/yeni-pazar-firsatiniz-search-consoleda-sakli-nasil-bulursunuz\/"},"modified":"2026-11-11T13:34:30","modified_gmt":"2026-11-11T13:34:30","slug":"yeni-pazar-firsatiniz-search-consoleda-sakli-nasil-bulursunuz","status":"publish","type":"post","link":"https:\/\/rtnhouse.com\/tr\/yeni-pazar-firsatiniz-search-consoleda-sakli-nasil-bulursunuz\/","title":{"rendered":"Yeni Pazar F\u0131rsat\u0131n\u0131z Search Console&#8217;da Sakl\u0131: Nas\u0131l Bulursunuz?"},"content":{"rendered":"\n<!--\n================================================================\nRTN HOUSE \u2014 BLOG (TR)\nKategori: SEO\n\nYeni Pazar F\u0131rsat\u0131n\u0131z Search Console'da Sakl\u0131: Nas\u0131l Bulursunuz?\n\nYazar: \u015eerife Kurto\u011flu \u2014 Web Tasar\u0131mc\u0131 & SEO Uzman\u0131\n----------------------------------------------------------------\nSEO META:\n\n  \u2022 H1:\n    Yeni Pazar F\u0131rsat\u0131n\u0131z Search Console'da Sakl\u0131: Nas\u0131l Bulursunuz?\n\n  \u2022 SEO title:\n    Search Console \u00dclke Raporu: Yeni Pazar F\u0131rsatlar\u0131n\u0131 Ke\u015ffedin\n\n  \u2022 Slug:\n    search-console-ulke-raporu-pazar-analizi\n\n  \u2022 Meta desc:\n    Search Console \u00fclke raporuyla yeni pazar f\u0131rsatlar\u0131n\u0131 ke\u015ffedin.\n    Sorgu dili, cihaz ve lead verilerini birlikte de\u011ferlendirerek\n    hangi pazara yat\u0131r\u0131m yapaca\u011f\u0131n\u0131z\u0131 belirleyin.\n\n  \u2022 Primary:\n    search console \u00fclke raporu\n\n  \u2022 Secondary:\n    search console \u00fclkeler,\n    uluslararas\u0131 seo,\n    pazar analizi,\n    seo raporlama\n\n  \u2022 Schema:\n    Article + FAQPage\n\n================================================================\n-->\n\n<meta charset=\"UTF-8\">\n\n<meta\n  name=\"viewport\"\n  content=\"width=device-width, initial-scale=1.0\"\n>\n\n<title>\n  Search Console \u00dclke Raporu: Yeni Pazar F\u0131rsatlar\u0131n\u0131 Ke\u015ffedin \u2014 RTN House\n<\/title>\n\n<meta\n  name=\"description\"\n  content=\"Search Console \u00fclke raporuyla yeni pazar f\u0131rsatlar\u0131n\u0131 ke\u015ffedin. Sorgu dili, cihaz ve lead verilerini birlikte de\u011ferlendirerek hangi pazara yat\u0131r\u0131m yapaca\u011f\u0131n\u0131z\u0131 belirleyin.\"\n>\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n\n<link\n  rel=\"preconnect\"\n  href=\"https:\/\/fonts.gstatic.com\"\n  crossorigin=\"\"\n>\n\n<link\n  href=\"https:\/\/fonts.googleapis.com\/css2?family=Barlow:wght@400;500;600;700&#038;family=Barlow+Semi+Condensed:wght@500;600;700&#038;display=swap\"\n  rel=\"stylesheet\"\n>\n\n\n<style>\n\n.rtnb{\n  --rtn-blue:#0C01FB;\n  --rtn-cyan:#09FEF7;\n  --rtn-link:#5B69FD;\n  --rtn-ink:#0b0b16;\n  --rtn-body:#3a3f4d;\n  --rtn-muted:#7c8190;\n  --rtn-line:#e7e9f2;\n  --rtn-soft:#f5f6fc;\n  --rtn-bg:#ffffff;\n\n  --rtn-head:\"Barlow Semi Condensed\",-apple-system,sans-serif;\n  --rtn-text:\"Barlow\",-apple-system,sans-serif;\n\n  --rtn-maxw:1100px;\n\n  font-family:var(--rtn-text) !important;\n  color:var(--rtn-body) !important;\n  background:var(--rtn-bg) !important;\n\n  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.tick svg{\n  width:14px;\n  height:14px;\n}\n\n.rtnb .rtnb-author .photo-fallback{\n  display:none;\n\n  width:92px;\n  height:92px;\n\n  border-radius:50%;\n\n  align-items:center;\n  justify-content:center;\n\n  font-family:var(--rtn-head);\n  font-weight:700;\n  font-size:30px;\n\n  color:#fff !important;\n\n  background:\n    linear-gradient(\n      135deg,\n      var(--rtn-blue),\n      var(--rtn-link)\n    );\n\n  border:3px solid #fff;\n\n  box-shadow:\n    0 0 0 3px var(--rtn-blue),\n    0 14px 30px -12px rgba(12,1,251,.55);\n}\n\n.rtnb .rtnb-author .info{\n  flex:1 1 auto;\n  min-width:0;\n}\n\n.rtnb .rtnb-author .eyebrow{\n  font-family:var(--rtn-head);\n  font-weight:600;\n\n  letter-spacing:.16em;\n  font-size:11px;\n\n  color:var(--rtn-blue) !important;\n\n  display:block;\n\n  margin-bottom:4px;\n}\n\n.rtnb .rtnb-author .n{\n  font-family:var(--rtn-head);\n  font-weight:700;\n\n  color:var(--rtn-ink) !important;\n\n  font-size:22px;\n  line-height:1.1;\n}\n\n.rtnb .rtnb-author .r{\n  font-size:14px;\n\n  color:var(--rtn-muted) !important;\n\n  margin:3px 0 10px;\n\n  font-weight:500;\n}\n\n.rtnb .rtnb-author .bio{\n  font-size:14.5px;\n  line-height:1.6;\n\n  color:var(--rtn-body) !important;\n\n  margin:0;\n}\n\n\n@media(max-width:680px){\n\n  .rtnb{\n    font-size:17px;\n  }\n\n  .rtnb .rtnb-callout,\n  .rtnb .rtnb-cta{\n    padding:26px 22px;\n  }\n\n  .rtnb .rtnb-author{\n    flex-direction:column;\n\n    text-align:center;\n\n    padding:28px 22px;\n  }\n\n  .rtnb .rtnb-author .info{\n    display:flex;\n    flex-direction:column;\n    align-items:center;\n  }\n\n}\n\n<\/style>\n\n\n\n<article class=\"rtnb\">\n\n\n  <header class=\"rtnb-hero\">\n\n    <div class=\"rtnb-wrap\">\n\n\n      <span class=\"rtnb-pill rise d1\">\n\n        <span class=\"dot\"><\/span>\n\n        SEO\n\n      <\/span>\n\n\n      <h1\n        class=\"rtnb-title rise d2\"\n        style=\"padding-top:14px;\"\n      >\n        Yeni Pazar F\u0131rsat\u0131n\u0131z Search Console&#8217;da Sakl\u0131:\n        Nas\u0131l Bulursunuz?\n      <\/h1>\n\n\n      <p class=\"rtnb-lead rise d3\">\n        Birden fazla \u00fclkeye sat\u0131\u015f yap\u0131yorsan\u0131z Search Console&#8217;daki\n        \u00fclke verilerini yaln\u0131zca trafik raporu olarak okumay\u0131n.\n        Do\u011fru analiz edildi\u011finde bu veriler, hangi \u00fclkelerde organik\n        talebin olu\u015fmaya ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6sterebilir. Sorgu dili, cihaz\n        da\u011f\u0131l\u0131m\u0131 ve ger\u00e7ek lead verilerini birlikte inceleyerek\n        hangi pazarlarda b\u00fcy\u00fcme f\u0131rsat\u0131 oldu\u011funu daha net g\u00f6rebilirsiniz.\n      <\/p>\n\n\n      <div class=\"rtnb-meta rise d4\">\n\n\n        <img decoding=\"async\"\n          class=\"avimg\"\n          src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/06\/serife.webp\"\n          alt=\"\u015eerife Kurto\u011flu\"\n          onerror=\"this.outerHTML='<span class=av>\u015eK<\/span>&#8216;;&#8221;\n        >\n\n\n        <strong>\n          \u015eerife Kurto\u011flu\n        <\/strong>\n\n\n        <span class=\"sep\"><\/span>\n\n\n        <span>\n          11 Kas\u0131m 2026\n        <\/span>\n\n\n        <span class=\"sep\"><\/span>\n\n\n        <span>\n          9 dk okuma\n        <\/span>\n\n\n      <\/div>\n\n\n    <\/div>\n\n  <\/header>\n\n\n\n  <div class=\"rtnb-body\">\n\n    <div class=\"rtnb-narrow\">\n\n\n\n      <div class=\"rtnb-answer\">\n\n\n        <span class=\"k\">\n          KISA CEVAP\n        <\/span>\n\n\n        <p>\n          Search Console&#8217;da Performans raporunu a\u00e7\u0131p \u00dclkeler sekmesine\n          ge\u00e7ti\u011finizde organik aramalar\u0131n hangi \u00fclkelerden geldi\u011fini\n          g\u00f6rebilirsiniz. Ancak tek ba\u015f\u0131na \u00fclke s\u0131ralamas\u0131na bakmak yeterli\n          de\u011fildir. Her \u00fclkenin sorgu dilini, farkl\u0131 sorgu say\u0131s\u0131n\u0131 ve\n          cihaz da\u011f\u0131l\u0131m\u0131n\u0131 inceleyin. Ard\u0131ndan bu veriyi CRM veya analitik\n          sisteminizdeki ger\u00e7ek lead sonu\u00e7lar\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131n. B\u00f6ylece\n          hangi pazarda SEO yat\u0131r\u0131m\u0131 yapman\u0131n anlaml\u0131 oldu\u011funu, hangi\n          pazar\u0131n \u00f6nce iyile\u015ftirilmesi gerekti\u011fini daha sa\u011fl\u0131kl\u0131\n          belirleyebilirsiniz.\n        <\/p>\n\n\n      <\/div>\n\n\n\n      <p>\n        \u00d6rne\u011fin Almanya, bir klini\u011fin Search Console raporunda en \u00e7ok\n        g\u00f6sterim ald\u0131\u011f\u0131 \u00fclkelerden biri olabilir. \u0130lk bak\u0131\u015fta bu sonu\u00e7,\n        Almanya&#8217;da g\u00fc\u00e7l\u00fc bir talep oldu\u011fu izlenimini verebilir.\n      <\/p>\n\n\n      <p>\n        Ancak sorgular\u0131 inceledi\u011finizde aramalar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fcn\n        T\u00fcrk\u00e7e oldu\u011funu g\u00f6rebilirsiniz. Bu durumda Almanya&#8217;dan ger\u00e7ek\n        trafik geliyor olsa da ula\u015ft\u0131\u011f\u0131n\u0131z kitle, haz\u0131rlad\u0131\u011f\u0131n\u0131z Almanca\n        sayfalar\u0131n hedef kitlesi olmayabilir.\n      <\/p>\n\n\n      <p>\n        Search Console bu ayr\u0131m\u0131 sizin yerinize yapmaz. Veriyi sunar;\n        verinin ne anlama geldi\u011fini sizin yorumlaman\u0131z gerekir.\n      <\/p>\n\n\n      <p>\n        Bu nedenle \u00fclke verisini dil, sorgu \u00e7e\u015fitlili\u011fi, cihaz ve ger\u00e7ek\n        lead sonu\u00e7lar\u0131yla birlikte de\u011ferlendirmek gerekir. A\u015fa\u011f\u0131daki alt\u0131\n        kontrol, Search Console&#8217;daki veriyi daha anlaml\u0131 bir pazar\n        analizine d\u00f6n\u00fc\u015ft\u00fcrmenize yard\u0131mc\u0131 olur.\n      <\/p>\n\n\n\n      <nav class=\"rtnb-toc\">\n\n\n        <p class=\"t\">\n          BU YAZIDA\n        <\/p>\n\n\n        <ol>\n\n\n          <li>\n            <a href=\"#s1\">\n              Search Console \u00fclke raporu size ne anlat\u0131r?\n            <\/a>\n          <\/li>\n\n\n          <li>\n            <a href=\"#s2\">\n              1. \u00dclke ile sorgu dilini birlikte inceleyin\n            <\/a>\n          <\/li>\n\n\n          <li>\n            <a href=\"#s3\">\n              2. Her pazardaki sorgu \u00e7e\u015fitlili\u011fini \u00f6l\u00e7\u00fcn\n            <\/a>\n          <\/li>\n\n\n          <li>\n            <a href=\"#s4\">\n              3. \u00dclke verisini cihazlara g\u00f6re ay\u0131r\u0131n\n            <\/a>\n          <\/li>\n\n\n          <li>\n            <a href=\"#s5\">\n              4. Organik talebi ger\u00e7ek lead verisiyle kar\u015f\u0131la\u015ft\u0131r\u0131n\n            <\/a>\n          <\/li>\n\n\n          <li>\n            <a href=\"#s6\">\n              5. Yeni pazara yat\u0131r\u0131m yapmadan \u00f6nce ba\u015flang\u0131\u00e7 verisini kaydedin\n            <\/a>\n          <\/li>\n\n\n          <li>\n            <a href=\"#s7\">\n              6. \u00dclkeleri tek bir pazar tablosunda kar\u015f\u0131la\u015ft\u0131r\u0131n\n            <\/a>\n          <\/li>\n\n\n          <li>\n            <a href=\"#s8\">\n              Search Console \u00fclke verisinin s\u0131n\u0131rlar\u0131\n            <\/a>\n          <\/li>\n\n\n          <li>\n            <a href=\"#s9\">\n              Ayl\u0131k pazar analizini d\u00f6rt ad\u0131mda yap\u0131n\n            <\/a>\n          <\/li>\n\n\n          <li>\n            <a href=\"#s10\">\n              S\u0131k sorulan sorular\n            <\/a>\n          <\/li>\n\n\n        <\/ol>\n\n\n      <\/nav>\n\n\n\n      <h2 id=\"s1\">\n        Search Console \u00dclke Raporu Size Ne Anlat\u0131r?\n      <\/h2>\n\n\n      <p>\n        Search Console&#8217;da <strong>Performans<\/strong> raporunu a\u00e7\u0131p\n        <strong>\u00dclkeler<\/strong> sekmesine ge\u00e7ti\u011finizde organik arama\n        performans\u0131n\u0131 \u00fclke baz\u0131nda g\u00f6rebilirsiniz.\n      <\/p>\n\n\n      <p>\n        Her \u00fclke i\u00e7in t\u0131klama, g\u00f6sterim, t\u0131klama oran\u0131 ve ortalama\n        konum gibi metrikler yer al\u0131r.\n        Metriklerin a\u00e7\u0131klamalar\u0131n\u0131\n        <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553\" rel=\"noopener\" target=\"_blank\">\n          Google&#8217;\u0131n Search Console Performans raporu yard\u0131m sayfas\u0131nda\n        <\/a>\n        bulabilirsiniz.\n      <\/p>\n\n\n      <p>\n        Ancak \u00fclke verisini yorumlarken iki noktay\u0131 \u00f6zellikle\n        ak\u0131lda tutmak gerekir.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>\u00dclke verisi, araman\u0131n yap\u0131ld\u0131\u011f\u0131 konumu g\u00f6sterir.<\/strong>\n\n          Bu bilgi kullan\u0131c\u0131n\u0131n uyru\u011funu veya hedefledi\u011finiz pazar\u0131\n          do\u011frudan g\u00f6stermez.\n\n          \u00d6rne\u011fin Londra&#8217;dayken arama yapan T\u00fcrkiye&#8217;den bir kullan\u0131c\u0131\n          Search Console&#8217;da \u0130ngiltere verisine dahil olabilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>\u00dclke ile sorgu dili ayn\u0131 \u015fey de\u011fildir.<\/strong>\n\n          Ayn\u0131 \u00fclkeden farkl\u0131 dillerde arama yap\u0131labilir.\n          Ayn\u0131 dil de bir\u00e7ok farkl\u0131 \u00fclkede kullan\u0131labilir.\n\n          Bu nedenle \u00fclke ve sorgu dilini birlikte incelemek gerekir.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n      <p>\n        Belirli bir \u00fclkeyi daha ayr\u0131nt\u0131l\u0131 analiz etmek i\u00e7in raporun\n        \u00fcst k\u0131sm\u0131ndan \u00fclke filtresi uygulay\u0131n. Ard\u0131ndan\n        <strong>Sorgular<\/strong>,\n        <strong>Sayfalar<\/strong> ve\n        <strong>Cihazlar<\/strong>\n        sekmeleri aras\u0131nda ge\u00e7i\u015f yapabilirsiniz.\n      <\/p>\n\n\n      <p>\n        Farkl\u0131 d\u00f6nemleri veya \u00fclkeleri yan yana de\u011ferlendirmek i\u00e7in\n        Search Console&#8217;daki <strong>Kar\u015f\u0131la\u015ft\u0131r<\/strong> se\u00e7ene\u011finden\n        yararlanabilirsiniz.\n      <\/p>\n\n\n\n      <h2 id=\"s2\">\n        1. \u00dclke ile Sorgu Dilini Birlikte \u0130nceleyin\n      <\/h2>\n\n\n      <p>\n        \u0130lk olarak en fazla g\u00f6sterim ald\u0131\u011f\u0131n\u0131z birka\u00e7 \u00fclkeyi se\u00e7in.\n        Her \u00fclke i\u00e7in Sorgular sekmesine ge\u00e7in ve en \u00e7ok g\u00f6sterim veya\n        t\u0131klama alan sorgular\u0131n hangi dilde yaz\u0131ld\u0131\u011f\u0131n\u0131 inceleyin.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>\n            Aramalar b\u00fcy\u00fck \u00f6l\u00e7\u00fcde o \u00fclkenin ana dilindeyse\n          <\/strong>\n\n          yerelle\u015ftirilmi\u015f i\u00e7erikleriniz do\u011fru kitleye ula\u015fmaya ba\u015flam\u0131\u015f\n          olabilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>\n            Aramalar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc kendi ana dilinizdeyse\n          <\/strong>\n\n          o \u00fclkede ya\u015fayan ancak sizin dilinizi kullanan bir kitleye\n          ula\u015f\u0131yor olabilirsiniz.\n\n          Bu durumda \u00fclkeyi tek bir dil \u00fczerinden de\u011ferlendirmek do\u011fru\n          olmayabilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>\n            Kullan\u0131c\u0131lar \u00e7o\u011funlukla \u0130ngilizce arama yap\u0131yorsa\n          <\/strong>\n\n          sitenizi \u0130ngilizce i\u00e7erikler \u00fczerinden buluyor olabilirler.\n\n          Yerel dilde yeterli talep varsa ayr\u0131ca yerelle\u015ftirilmi\u015f i\u00e7erik\n          \u00fcretmek yeni bir b\u00fcy\u00fcme alan\u0131 olu\u015fturabilir.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n      <p>\n        \u00d6rne\u011fin Antalya&#8217;daki bir di\u015f klini\u011fi Almanya&#8217;dan y\u00fcksek g\u00f6sterim\n        al\u0131yor olabilir. Ancak sorgular\u0131n \u00e7o\u011fu T\u00fcrk\u00e7e ise burada iki\n        farkl\u0131 kitleyi birbirinden ay\u0131rmak gerekir.\n      <\/p>\n\n\n      <p>\n        Almanya&#8217;da ya\u015fayan T\u00fcrk\u00e7e konu\u015fan kullan\u0131c\u0131lar i\u00e7in T\u00fcrk\u00e7e i\u00e7erik\n        anlaml\u0131 olabilir. Almanca arama yapan kullan\u0131c\u0131lar i\u00e7inse ayr\u0131ca\n        kaliteli ve do\u011fru bi\u00e7imde yerelle\u015ftirilmi\u015f Almanca sayfalara\n        ihtiya\u00e7 vard\u0131r.\n      <\/p>\n\n\n\n      <h2 id=\"s3\">\n        2. Her Pazardaki Sorgu \u00c7e\u015fitlili\u011fini \u00d6l\u00e7\u00fcn\n      <\/h2>\n\n\n      <p>\n        G\u00f6sterim say\u0131s\u0131 bir pazardaki organik g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn hacmi\n        hakk\u0131nda fikir verir. Ancak g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fcn ne kadar geni\u015f\n        bir arama yelpazesine yay\u0131ld\u0131\u011f\u0131n\u0131 anlamak i\u00e7in farkl\u0131 sorgu\n        say\u0131s\u0131na da bakmak gerekir.\n      <\/p>\n\n\n      <p>\n        \u00d6rne\u011fin 5.000 g\u00f6sterimin yaln\u0131zca 15 sorgudan gelmesiyle,\n        ayn\u0131 g\u00f6sterimin y\u00fczlerce farkl\u0131 sorgudan gelmesi ayn\u0131 \u015fey de\u011fildir.\n      <\/p>\n\n\n      <p>\n        \u0130lk durumda performans birka\u00e7 anahtar kelimeye ba\u011f\u0131ml\u0131d\u0131r.\n        \u0130kinci durumda ise g\u00f6r\u00fcn\u00fcrl\u00fck daha geni\u015f bir konu ve sorgu\n        grubuna yay\u0131lm\u0131\u015ft\u0131r.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          \u00dclke filtresini uygulad\u0131ktan sonra\n          <strong>Sorgular<\/strong>\n          sekmesine ge\u00e7in ve ka\u00e7 farkl\u0131 sorgu g\u00f6rd\u00fc\u011f\u00fcn\u00fcz\u00fc inceleyin.\n\n          Search Console aray\u00fcz\u00fcndeki tablolar 1.000 sat\u0131rla s\u0131n\u0131rl\u0131d\u0131r.\n          Daha b\u00fcy\u00fck veri setlerinde Looker Studio, API veya BigQuery\n          d\u0131\u015fa aktar\u0131m\u0131ndan yararlanabilirsiniz.\n\n        <\/li>\n\n\n        <li>\n\n          T\u0131klamalar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc yaln\u0131zca birka\u00e7 sorgunun getirdi\u011fi\n          \u00fclkeleri ayr\u0131ca i\u015faretleyin.\n\n          Bu pazarlar\u0131n organik g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc birka\u00e7 ana sorguya daha fazla\n          ba\u011f\u0131ml\u0131d\u0131r.\n\n        <\/li>\n\n\n        <li>\n\n          Bu \u00fclkelerde kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn veya hizmet hakk\u0131nda\n          sorabilece\u011fi bir sonraki sorular\u0131 belirleyin.\n\n          Ard\u0131ndan bu konular\u0131 kar\u015f\u0131layan yeterli i\u00e7eri\u011finiz olup\n          olmad\u0131\u011f\u0131n\u0131 kontrol edin.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <h2 id=\"s4\">\n        3. \u00dclke Verisini Cihazlara G\u00f6re Ay\u0131r\u0131n\n      <\/h2>\n\n\n      <p>\n        \u00dclke filtresi a\u00e7\u0131kken <strong>Cihazlar<\/strong> sekmesine\n        ge\u00e7ti\u011finizde o pazardaki aramalar\u0131n masa\u00fcst\u00fc, mobil ve tablet\n        da\u011f\u0131l\u0131m\u0131n\u0131 g\u00f6rebilirsiniz.\n      <\/p>\n\n\n      <p>\n        Bu da\u011f\u0131l\u0131m \u00fclkeler aras\u0131nda farkl\u0131l\u0131k g\u00f6sterebilir.\n        \u00d6zellikle mobil trafi\u011fin yo\u011fun oldu\u011fu bir pazarda sitenin\n        mobil deneyimi daha kritik hale gelir.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          Ayn\u0131 \u00fclkenin mobil ve masa\u00fcst\u00fc t\u0131klama oranlar\u0131n\u0131 ve ortalama\n          konumlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n.\n\n          Arada belirgin fark varsa sonu\u00e7 sayfas\u0131ndaki g\u00f6r\u00fcn\u00fcm veya mobil\n          sayfa deneyimi ayr\u0131ca incelenebilir.\n\n        <\/li>\n\n\n        <li>\n\n          Mobil trafi\u011fin \u00e7ok y\u00fcksek oldu\u011fu bir \u00fclkede uzun ve zor\n          doldurulan formlar kullan\u0131yorsan\u0131z, d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecini\n          sadele\u015ftirmeyi de\u011ferlendirin.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <h2 id=\"s5\">\n        4. Organik Talebi Ger\u00e7ek Lead Verisiyle Kar\u015f\u0131la\u015ft\u0131r\u0131n\n      <\/h2>\n\n\n      <p>\n        Search Console kullan\u0131c\u0131n\u0131n Google&#8217;daki arama ve t\u0131klama\n        davran\u0131\u015f\u0131n\u0131 g\u00f6sterir. Ancak t\u0131klamadan sonra kullan\u0131c\u0131n\u0131n\n        lead&#8217;e, randevuya veya m\u00fc\u015fteriye d\u00f6n\u00fc\u015f\u00fcp d\u00f6n\u00fc\u015fmedi\u011fini g\u00f6stermez.\n      <\/p>\n\n\n      <p>\n        Bu bilgi i\u00e7in analitik ve CRM verisine ihtiya\u00e7 vard\u0131r.\n      <\/p>\n\n\n      <p>\n        En sa\u011fl\u0131kl\u0131 y\u00f6ntem, Search Console&#8217;daki \u00fclke performans\u0131n\u0131 ayn\u0131\n        \u00fclkelerden gelen lead veya sat\u0131\u015f sonu\u00e7lar\u0131yla yan yana\n        de\u011ferlendirmektir.\n      <\/p>\n\n\n\n      <div class=\"rtnb-table-wrap\">\n\n\n        <table class=\"rtnb-table\">\n\n\n          <tr>\n\n            <th>\n              Durum\n            <\/th>\n\n            <th>\n              Ne anlama gelebilir?\n            <\/th>\n\n            <th>\n              \u0130lk olarak neyi kontrol etmeli?\n            <\/th>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>\n                \u00c7ok t\u0131klama, az lead\n              <\/strong>\n            <\/td>\n\n            <td>\n              Organik trafik var ancak kullan\u0131c\u0131 niyeti veya sayfadaki\n              d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci yeterince g\u00fc\u00e7l\u00fc olmayabilir.\n            <\/td>\n\n            <td>\n              Sayfan\u0131n i\u00e7eri\u011fini, dilini, teklifini ve ileti\u015fim\n              se\u00e7eneklerini kontrol edin.\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>\n                Az t\u0131klama, g\u00fc\u00e7l\u00fc lead performans\u0131\n              <\/strong>\n            <\/td>\n\n            <td>\n              K\u00fc\u00e7\u00fck fakat de\u011ferli bir pazar olabilir.\n            <\/td>\n\n            <td>\n              Organik g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc b\u00fcy\u00fctecek yeni i\u00e7erik ve sayfa\n              f\u0131rsatlar\u0131n\u0131 ara\u015ft\u0131r\u0131n.\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>\n                \u00c7ok t\u0131klama, \u00e7ok lead\n              <\/strong>\n            <\/td>\n\n            <td>\n              Hem organik talep hem de ticari sonu\u00e7 a\u00e7\u0131s\u0131ndan g\u00fc\u00e7l\u00fc\n              bir pazar olabilir.\n            <\/td>\n\n            <td>\n              Mevcut g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc koruyun ve yak\u0131n sorgulardaki yeni\n              f\u0131rsatlar\u0131 ara\u015ft\u0131r\u0131n.\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>\n                T\u0131klama ve lead d\u00fc\u015f\u00fck\n              <\/strong>\n            <\/td>\n\n            <td>\n              Hen\u00fcz g\u00fc\u00e7l\u00fc bir organik talep sinyali olmayabilir.\n            <\/td>\n\n            <td>\n              B\u00fcy\u00fck yat\u0131r\u0131m yapmadan \u00f6nce k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli testlerle\n              talebi do\u011frulay\u0131n.\n            <\/td>\n\n          <\/tr>\n\n\n        <\/table>\n\n\n      <\/div>\n\n\n\n      <div class=\"rtnb-callout\">\n\n\n        <span class=\"k\">\n          RTN HOUSE YAKLA\u015eIMI\n        <\/span>\n\n\n        <h3>\n          \u00dclke s\u0131ralamas\u0131n\u0131 tek ba\u015f\u0131na pazar karar\u0131 olarak kullanmay\u0131n.\n        <\/h3>\n\n\n        <p>\n          Search Console size hangi \u00fclkelerde organik g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\n          oldu\u011funu g\u00f6sterir. Ancak bu g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn ticari de\u011fere\n          d\u00f6n\u00fc\u015f\u00fcp d\u00f6n\u00fc\u015fmedi\u011fini lead ve sat\u0131\u015f verileriyle do\u011frulamak\n          gerekir. Organik talep ve ger\u00e7ek m\u00fc\u015fteri sonucu ayn\u0131 y\u00f6nde\n          ilerliyorsa, o pazar daha ciddi bir yat\u0131r\u0131m i\u00e7in de\u011ferlendirilebilir.\n        <\/p>\n\n\n      <\/div>\n\n\n\n      <h2 id=\"s6\">\n        5. Yeni Pazara Yat\u0131r\u0131m Yapmadan \u00d6nce Ba\u015flang\u0131\u00e7 Verisini Kaydedin\n      <\/h2>\n\n\n      <p>\n        Yeni bir \u00fclke i\u00e7in i\u00e7erik yay\u0131nlamadan, yeni dil klas\u00f6r\u00fc\n        olu\u015fturmadan veya reklam kampanyas\u0131 ba\u015flatmadan \u00f6nce mevcut\n        organik performans\u0131 kaydedin.\n      <\/p>\n\n\n      <p>\n        B\u00f6ylece yapt\u0131\u011f\u0131n\u0131z yat\u0131r\u0131m\u0131n ger\u00e7ekten bir de\u011fi\u015fiklik yarat\u0131p\n        yaratmad\u0131\u011f\u0131n\u0131 daha sonra \u00f6l\u00e7ebilirsiniz.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          Yeni \u00e7al\u0131\u015fma ba\u015flamadan \u00f6nce ilgili \u00fclkenin g\u00f6sterim,\n          t\u0131klama ve sorgu \u00e7e\u015fitlili\u011fini kaydedin.\n\n        <\/li>\n\n\n        <li>\n\n          Search Console&#8217;daki\n          <strong>Kar\u015f\u0131la\u015ft\u0131r<\/strong>\n          \u00f6zelli\u011fini kullanarak \u00f6rne\u011fin \u00f6nceki d\u00f6rt haftay\u0131 sonraki\n          d\u00f6rt haftayla kar\u015f\u0131la\u015ft\u0131rabilirsiniz.\n\n        <\/li>\n\n\n        <li>\n\n          Yeni sayfalar\u0131n organik sonu\u00e7 \u00fcretmesinin zaman alabilece\u011fini\n          unutmay\u0131n.\n\n          \u0130lk a\u015famada yaln\u0131zca t\u0131klamaya de\u011fil, sayfalar\u0131n dizine girip\n          girmedi\u011fine ve g\u00f6sterim kazan\u0131p kazanmad\u0131\u011f\u0131na da bak\u0131n.\n\n        <\/li>\n\n\n        <li>\n\n          Yeni i\u00e7erik yay\u0131nland\u0131ktan birka\u00e7 hafta sonra h\u00e2l\u00e2 g\u00f6sterim\n          olu\u015fmuyorsa i\u00e7eri\u011fi tamamen de\u011fi\u015ftirmeden \u00f6nce dizine eklenme\n          durumunu ve hreflang yap\u0131land\u0131rmas\u0131n\u0131 kontrol edin.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n      <p>\n        Ayn\u0131 pazarda \u00fccretli reklam da ba\u015flat\u0131yorsan\u0131z reklam taraf\u0131ndaki\n        ba\u015flang\u0131\u00e7 verisini ayr\u0131ca kaydedin.\n      <\/p>\n\n\n      <p>\n        B\u00f6ylece zaman i\u00e7inde g\u00f6rd\u00fc\u011f\u00fcn\u00fcz de\u011fi\u015fimin organik \u00e7al\u0131\u015fmadan m\u0131\n        yoksa \u00fccretli reklamdan m\u0131 kaynakland\u0131\u011f\u0131n\u0131 daha do\u011fru\n        de\u011ferlendirebilirsiniz.\n      <\/p>\n\n\n      <p>\n        Meta ve Google b\u00fct\u00e7esinin nas\u0131l da\u011f\u0131t\u0131labilece\u011fini\n        <a href=\"https:\/\/rtnhouse.com\/meta-mi-google-ads-mi-butce-dagilimi\/\">\n          Meta ve Google Ads b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131 rehberimizde\n        <\/a>\n        ayr\u0131ca ele ald\u0131k.\n      <\/p>\n\n\n\n      <h2 id=\"s7\">\n        6. \u00dclkeleri Tek Bir Pazar Tablosunda Kar\u015f\u0131la\u015ft\u0131r\u0131n\n      <\/h2>\n\n\n      <p>\n        Farkl\u0131 raporlara tek tek bakmak yerine \u00f6nemli pazarlar\u0131n\u0131z\u0131\n        tek bir tabloda toplamak karar vermeyi kolayla\u015ft\u0131r\u0131r.\n      <\/p>\n\n\n      <p>\n        Her \u00fclke i\u00e7in bir sat\u0131r olu\u015fturun ve tabloyu d\u00fczenli olarak,\n        \u00f6rne\u011fin ayda bir g\u00fcncelleyin.\n      <\/p>\n\n\n\n      <div class=\"rtnb-table-wrap\">\n\n\n        <table class=\"rtnb-table\">\n\n\n          <tr>\n\n            <th>\n              Metrik\n            <\/th>\n\n            <th>\n              Kaynak\n            <\/th>\n\n            <th>\n              Neyi anlaman\u0131za yard\u0131mc\u0131 olur?\n            <\/th>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>\n                G\u00f6sterim ve t\u0131klama\n              <\/strong>\n            <\/td>\n\n            <td>\n              Search Console\n            <\/td>\n\n            <td>\n              O \u00fclkedeki organik g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fcn b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc.\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>\n                T\u0131klama oran\u0131\n              <\/strong>\n            <\/td>\n\n            <td>\n              Search Console\n            <\/td>\n\n            <td>\n              Arama sonucundaki g\u00f6r\u00fcn\u00fcm\u00fcn\u00fcz\u00fcn t\u0131klama \u00fcretip \u00fcretmedi\u011fini.\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>\n                Farkl\u0131 sorgu say\u0131s\u0131\n              <\/strong>\n            <\/td>\n\n            <td>\n              Search Console d\u0131\u015fa aktar\u0131m\u0131\n            <\/td>\n\n            <td>\n              G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fcn birka\u00e7 sorguya m\u0131 yoksa daha geni\u015f bir\n              arama grubuna m\u0131 yay\u0131ld\u0131\u011f\u0131n\u0131.\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>\n                En s\u0131k kullan\u0131lan sorgu dili\n              <\/strong>\n            <\/td>\n\n            <td>\n              Manuel inceleme\n            <\/td>\n\n            <td>\n              O \u00fclkede ger\u00e7ekte hangi dildeki kullan\u0131c\u0131ya ula\u015ft\u0131\u011f\u0131n\u0131z\u0131.\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>\n                Mobil trafik pay\u0131\n              <\/strong>\n            <\/td>\n\n            <td>\n              Search Console\n            <\/td>\n\n            <td>\n              Mobil deneyimin o pazar i\u00e7in ne kadar \u00f6nemli oldu\u011funu.\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>\n                Lead ve lead kalitesi\n              <\/strong>\n            <\/td>\n\n            <td>\n              CRM ve analitik ara\u00e7lar\u0131\n            <\/td>\n\n            <td>\n              Organik talebin ger\u00e7ek i\u015f sonucuna d\u00f6n\u00fc\u015f\u00fcp d\u00f6n\u00fc\u015fmedi\u011fini.\n            <\/td>\n\n          <\/tr>\n\n\n        <\/table>\n\n\n      <\/div>\n\n\n\n      <p>\n        Birka\u00e7 ayl\u0131k veri olu\u015ftu\u011funda tek bir aya bakmak yerine e\u011filimi\n        takip etmek daha anlaml\u0131 hale gelir.\n      <\/p>\n\n\n      <p>\n        \u00d6rne\u011fin hem organik sorgu \u00e7e\u015fitlili\u011fi hem de nitelikli lead\n        say\u0131s\u0131 d\u00fczenli bi\u00e7imde artan bir pazar, yaln\u0131zca g\u00f6sterim\n        kazanan bir pazardan daha g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme sinyali verebilir.\n      <\/p>\n\n\n\n      <h2 id=\"s8\">\n        Search Console \u00dclke Verisinin S\u0131n\u0131rlar\u0131\n      <\/h2>\n\n\n      <p>\n        Search Console \u00fclke analizi i\u00e7in \u00e7ok yararl\u0131 olsa da veriyi\n        yorumlarken baz\u0131 s\u0131n\u0131rlamalar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmak gerekir.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>Aray\u00fczde 1.000 sat\u0131r s\u0131n\u0131r\u0131 vard\u0131r.<\/strong>\n\n          B\u00fcy\u00fck veri setlerinde Looker Studio, API veya BigQuery d\u0131\u015fa\n          aktar\u0131m\u0131 kullanman\u0131z gerekebilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Baz\u0131 d\u00fc\u015f\u00fck hacimli sorgular raporda g\u00f6r\u00fcnmez.<\/strong>\n\n          Google gizlilik nedeniyle baz\u0131 nadir sorgular\u0131 gizleyebilir.\n          Bu nedenle \u00fclke toplam\u0131 ile sorgu sat\u0131rlar\u0131n\u0131n toplam\u0131 her\n          zaman birebir ayn\u0131 olmayabilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>\u00c7ok k\u00fc\u00e7\u00fck veri setleri yan\u0131lt\u0131c\u0131 olabilir.<\/strong>\n\n          Birka\u00e7 t\u0131klamaya bakarak pazar karar\u0131 vermeyin.\n          M\u00fcmk\u00fcn oldu\u011funca birka\u00e7 haftal\u0131k veya daha uzun d\u00f6nemleri\n          de\u011ferlendirin.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Search Console sat\u0131\u015f veya d\u00f6n\u00fc\u015f\u00fcm arac\u0131n\u0131z de\u011fildir.<\/strong>\n\n          Search Console Google aramas\u0131ndan \u00f6nceki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve\n          t\u0131klamay\u0131 g\u00f6sterir.\n\n          Kullan\u0131c\u0131n\u0131n siteye girdikten sonra ne yapt\u0131\u011f\u0131 i\u00e7in analitik\n          ve CRM verisine ihtiya\u00e7 vard\u0131r.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <h2 id=\"s9\">\n        Ayl\u0131k Pazar Analizini D\u00f6rt Ad\u0131mda Yap\u0131n\n      <\/h2>\n\n\n      <p>\n        \u00c7ok pazarl\u0131 bir site y\u00f6netiyorsan\u0131z \u00fclke analizini ayl\u0131k\n        rutininizin bir par\u00e7as\u0131 haline getirebilirsiniz.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>1. Veriyi g\u00fcncelleyin.<\/strong>\n\n          \u00d6ncelikli \u00fclkeleriniz i\u00e7in son 28 g\u00fcnl\u00fck veriyi al\u0131n ve \u00f6nceki\n          d\u00f6nemle kar\u015f\u0131la\u015ft\u0131r\u0131n.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>2. Verinin arkas\u0131n\u0131 okuyun.<\/strong>\n\n          En \u00f6nemli \u00fclkelerde sorgu dilini, sorgu \u00e7e\u015fitlili\u011fini ve cihaz\n          da\u011f\u0131l\u0131m\u0131n\u0131 kontrol edin.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>3. \u0130\u015f sonucuyla kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/strong>\n\n          Ayn\u0131 d\u00f6nemde ilgili \u00fclkelerden gelen lead, randevu veya sat\u0131\u015f\n          verisini yan\u0131na ekleyin.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>4. Net bir aksiyon belirleyin.<\/strong>\n\n          O ay yat\u0131r\u0131m yapaca\u011f\u0131n\u0131z bir pazar\u0131, iyile\u015ftirece\u011finiz bir\n          pazar\u0131 ve hen\u00fcz \u00f6ncelik vermeyece\u011finiz bir pazar\u0131 belirleyin.\n\n          Karar\u0131n yan\u0131na k\u0131sa gerek\u00e7esini de yaz\u0131n.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <h2 id=\"s10\">\n        S\u0131k Sorulan Sorular\n      <\/h2>\n\n\n\n      <div class=\"rtnb-faq\">\n\n\n\n        <details>\n\n\n          <summary>\n            Search Console&#8217;da \u00fclke raporuna nas\u0131l ula\u015f\u0131r\u0131m?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n\n          <div class=\"a\">\n            Search Console&#8217;da Performans raporunu a\u00e7\u0131n ve tablodaki\n            \u00dclkeler sekmesine ge\u00e7in. Belirli bir \u00fclkeyi daha ayr\u0131nt\u0131l\u0131\n            incelemek i\u00e7in \u00fcst b\u00f6l\u00fcmden \u00fclke filtresi uygulayabilirsiniz.\n            Ard\u0131ndan Sorgular, Sayfalar ve Cihazlar sekmelerine ge\u00e7erek\n            yaln\u0131zca o \u00fclkeye ait verileri inceleyebilirsiniz.\n          <\/div>\n\n\n        <\/details>\n\n\n\n        <details>\n\n\n          <summary>\n            Search Console \u00fclke verisi kullan\u0131c\u0131n\u0131n ya\u015fad\u0131\u011f\u0131 \u00fclkeyi mi g\u00f6sterir?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n\n          <div class=\"a\">\n            Hay\u0131r. Search Console, araman\u0131n yap\u0131ld\u0131\u011f\u0131 \u00fclkeyi g\u00f6sterir.\n            Bu nedenle Almanya&#8217;dan T\u00fcrk\u00e7e arama yapan bir kullan\u0131c\u0131\n            Almanya verisine dahil olabilir. \u00dclke bilgisini tek ba\u015f\u0131na\n            kullanmak yerine sorgu diliyle birlikte de\u011ferlendirmek daha\n            do\u011fru olur.\n          <\/div>\n\n\n        <\/details>\n\n\n\n        <details>\n\n\n          <summary>\n            Her \u00fclke i\u00e7in ayr\u0131 Search Console m\u00fclk\u00fc a\u00e7mak gerekir mi?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n\n          <div class=\"a\">\n            \u00c7o\u011fu analiz i\u00e7in \u00fclke filtresi yeterlidir. Ancak \/de\/ veya\n            \/uk\/ gibi ayr\u0131 \u00fclke ya da dil klas\u00f6rleri kullan\u0131yorsan\u0131z bu\n            klas\u00f6rler i\u00e7in URL prefix m\u00fclkleri eklemek, ilgili b\u00f6l\u00fcm\u00fcn\n            performans\u0131n\u0131 ayr\u0131 takip etmeyi kolayla\u015ft\u0131rabilir.\n          <\/div>\n\n\n        <\/details>\n\n\n\n        <details>\n\n\n          <summary>\n            Search Console&#8217;daki 1.000 sat\u0131r s\u0131n\u0131r\u0131n\u0131 nas\u0131l a\u015fabilirim?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n\n          <div class=\"a\">\n            Search Console aray\u00fcz\u00fc tablolarda en fazla 1.000 sat\u0131r\n            g\u00f6sterir. Daha b\u00fcy\u00fck sitelerde Looker Studio, Search Console\n            API veya BigQuery d\u0131\u015fa aktar\u0131m\u0131 kullan\u0131labilir. Daha k\u00fc\u00e7\u00fck\n            sitelerde \u00fclke ve sorgu filtrelerini daraltmak da \u00e7o\u011fu zaman\n            yeterlidir.\n          <\/div>\n\n\n        <\/details>\n\n\n\n        <details>\n\n\n          <summary>\n            \u00dclke verisini ne s\u0131kl\u0131kla incelemeliyim?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n\n          <div class=\"a\">\n            Birden fazla pazara y\u00f6nelik \u00e7al\u0131\u015fan sitelerde ayl\u0131k kontrol\n            genellikle yeterlidir. Yeni bir dil s\u00fcr\u00fcm\u00fc yay\u0131nlad\u0131\u011f\u0131n\u0131zda,\n            site yap\u0131s\u0131n\u0131 de\u011fi\u015ftirdi\u011finizde veya yeni bir \u00fclkede \u00e7al\u0131\u015fma\n            ba\u015flatt\u0131\u011f\u0131n\u0131zda daha erken ek kontroller yapmak faydal\u0131\n            olabilir.\n          <\/div>\n\n\n        <\/details>\n\n\n\n        <details>\n\n\n          <summary>\n            Search Console verisi GA4 veya CRM verisinin yerini tutar m\u0131?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n\n          <div class=\"a\">\n            Hay\u0131r. Search Console arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve Google&#8217;dan gelen\n            t\u0131klamalar\u0131 g\u00f6sterir. Kullan\u0131c\u0131n\u0131n siteye girdikten sonra\n            form doldurup doldurmad\u0131\u011f\u0131n\u0131, randevu al\u0131p almad\u0131\u011f\u0131n\u0131 veya\n            sat\u0131\u015fa d\u00f6n\u00fc\u015f\u00fcp d\u00f6n\u00fc\u015fmedi\u011fini analitik ve CRM sistemlerinden\n            takip etmeniz gerekir. En anlaml\u0131 pazar analizi bu verileri\n            birlikte de\u011ferlendirdi\u011finizde ortaya \u00e7\u0131kar.\n          <\/div>\n\n\n        <\/details>\n\n\n      <\/div>\n\n\n\n      <p\n        style=\"\n          font-size:14.5px;\n          color:var(--rtn-muted) !important;\n          margin:6px 0 0;\n        \"\n      >\n\n        <strong>\n          Kaynak (\u0130ngilizce):\n        <\/strong>\n\n        <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553\" rel=\"noopener\" target=\"_blank\">\n          Google, Search Console Performans Raporu\n        <\/a>\n\n      <\/p>\n\n\n\n      <div class=\"rtnb-cta\">\n\n\n        <h3>\n          Search Console verinizde yeni pazar f\u0131rsatlar\u0131 olabilir.\n      <\/h3>\n\n\n      <p>\n        Organik arama verisini \u00fclke baz\u0131nda inceliyor, reklam ve CRM\n        sonu\u00e7lar\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131yor ve hangi pazarlarda b\u00fcy\u00fcme f\u0131rsat\u0131\n        oldu\u011funu daha net g\u00f6rmenize yard\u0131mc\u0131 oluyoruz.\n      <\/p>\n\n\n      <a class=\"rtnb-btn\" href=\"https:\/\/rtnhouse.com\/tr\/dijital-pazarlama\/\">\n        Dijital Pazarlama Hizmetlerini \u0130nceleyin \u2192\n      <\/a>\n\n\n      <\/div>\n\n\n\n      <div class=\"rtnb-author\">\n\n\n        <div class=\"photo\">\n\n\n          <img loading=\"lazy\" decoding=\"async\"\n            src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/06\/serife.webp\"\n            alt=\"\u015eerife Kurto\u011flu\"\n            loading=\"lazy\"\n            width=\"92\"\n            height=\"92\"\n            onerror=\"this.style.display='none';this.parentNode.querySelector('.photo-fallback').style.display='flex';\"\n          >\n\n\n          <span\n            class=\"photo-fallback\"\n            aria-hidden=\"true\"\n          >\n            \u015eK\n          <\/span>\n\n\n          <span\n            class=\"tick\"\n            aria-hidden=\"true\"\n          >\n\n            <svg\n              viewBox=\"0 0 24 24\"\n              fill=\"none\"\n            >\n\n              <path\n                d=\"M5 12.5l4 4L19 7\"\n                stroke=\"#fff\"\n                stroke-width=\"2.6\"\n                stroke-linecap=\"round\"\n                stroke-linejoin=\"round\"\n              \/>\n\n            <\/svg>\n\n          <\/span>\n\n\n        <\/div>\n\n\n\n        <div class=\"info\">\n\n\n          <span class=\"eyebrow\">\n            YAZAN\n          <\/span>\n\n\n          <div class=\"n\">\n            \u015eerife Kurto\u011flu\n          <\/div>\n\n\n          <div class=\"r\">\n            Web Tasar\u0131mc\u0131 &#038; SEO Uzman\u0131 \u00b7 RTN House\n          <\/div>\n\n\n          <p class=\"bio\">\n            RTN House&#8217;ta web tasar\u0131m ve SEO projeleri \u00fczerinde \u00e7al\u0131\u015f\u0131yor.\n            Kullan\u0131c\u0131 deneyimi, teknik site yap\u0131s\u0131 ve organik arama\n            verilerini birlikte de\u011ferlendirerek farkl\u0131 pazarlara y\u00f6nelik\n            daha anla\u015f\u0131l\u0131r ve \u00f6l\u00e7\u00fclebilir web deneyimleri geli\u015ftiriyor.\n          <\/p>\n\n\n        <\/div>\n\n\n      <\/div>\n\n\n    <\/div>\n\n  <\/div>\n\n\n<\/article>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\":\"https:\/\/schema.org\",\n\n  \"@graph\":[\n\n    {\n      \"@type\":\"Article\",\n\n      \"headline\":\"Yeni Pazar F\u0131rsat\u0131n\u0131z Search Console'da Sakl\u0131: Nas\u0131l Bulursunuz?\",\n\n      \"alternativeHeadline\":\"Search Console \u00dclke Raporu: Yeni Pazar F\u0131rsatlar\u0131n\u0131 Ke\u015ffedin\",\n\n      \"description\":\"Search Console \u00fclke raporuyla yeni pazar f\u0131rsatlar\u0131n\u0131 ke\u015ffedin. Sorgu dili, cihaz ve lead verilerini birlikte de\u011ferlendirerek hangi pazara yat\u0131r\u0131m yapaca\u011f\u0131n\u0131z\u0131 belirleyin.\",\n\n      \"datePublished\":\"2026-11-11\",\n\n      \"dateModified\":\"2026-11-11\",\n\n      \"inLanguage\":\"tr\",\n\n      \"articleSection\":\"SEO\",\n\n      \"keywords\":\"search console \u00fclke raporu, search console \u00fclkeler, uluslararas\u0131 seo, pazar analizi, seo raporlama\",\n\n      \"about\":[\n\n        {\n          \"@type\":\"Thing\",\n          \"name\":\"Google Search Console\"\n        },\n\n        {\n          \"@type\":\"Thing\",\n          \"name\":\"Uluslararas\u0131 SEO\"\n        }\n\n      ],\n\n      \"citation\":[\n        \"https:\/\/support.google.com\/webmasters\/answer\/7576553\"\n      ],\n\n      \"author\":{\n        \"@type\":\"Person\",\n\n        \"name\":\"\u015eerife Kurto\u011flu\",\n\n        \"jobTitle\":\"Web Tasar\u0131mc\u0131 & SEO Uzman\u0131\",\n\n        \"image\":\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/06\/serife.webp\",\n\n        \"worksFor\":{\n          \"@type\":\"Organization\",\n          \"name\":\"RTN House\",\n          \"url\":\"https:\/\/rtnhouse.com\/\"\n        }\n      },\n\n      \"publisher\":{\n        \"@type\":\"Organization\",\n\n        \"name\":\"RTN House\",\n\n        \"url\":\"https:\/\/rtnhouse.com\/\",\n\n        \"logo\":{\n          \"@type\":\"ImageObject\",\n          \"url\":\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2025\/10\/rtn-house-logo_1.png\"\n        }\n      },\n\n      \"mainEntityOfPage\":{\n        \"@type\":\"WebPage\",\n\n        \"@id\":\"https:\/\/rtnhouse.com\/search-console-ulke-raporu-pazar-analizi\/\"\n      }\n\n    },\n\n    {\n      \"@type\":\"FAQPage\",\n\n      \"mainEntity\":[\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"Search Console'da \u00fclke raporuna nas\u0131l ula\u015f\u0131r\u0131m?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"Search Console'da Performans raporunu a\u00e7\u0131n ve tablodaki \u00dclkeler sekmesine ge\u00e7in. Belirli bir \u00fclkeyi daha ayr\u0131nt\u0131l\u0131 incelemek i\u00e7in \u00fcst b\u00f6l\u00fcmden \u00fclke filtresi uygulayabilirsiniz. Ard\u0131ndan Sorgular, Sayfalar ve Cihazlar sekmelerine ge\u00e7erek yaln\u0131zca o \u00fclkeye ait verileri inceleyebilirsiniz.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"Search Console \u00fclke verisi kullan\u0131c\u0131n\u0131n ya\u015fad\u0131\u011f\u0131 \u00fclkeyi mi g\u00f6sterir?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"Hay\u0131r. Search Console, araman\u0131n yap\u0131ld\u0131\u011f\u0131 \u00fclkeyi g\u00f6sterir. Bu nedenle Almanya'dan T\u00fcrk\u00e7e arama yapan bir kullan\u0131c\u0131 Almanya verisine dahil olabilir. \u00dclke bilgisini tek ba\u015f\u0131na kullanmak yerine sorgu diliyle birlikte de\u011ferlendirmek daha do\u011fru olur.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"Her \u00fclke i\u00e7in ayr\u0131 Search Console m\u00fclk\u00fc a\u00e7mak gerekir mi?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"\u00c7o\u011fu analiz i\u00e7in \u00fclke filtresi yeterlidir. Ancak \/de\/ veya \/uk\/ gibi ayr\u0131 \u00fclke ya da dil klas\u00f6rleri kullan\u0131yorsan\u0131z bu klas\u00f6rler i\u00e7in URL prefix m\u00fclkleri eklemek, ilgili b\u00f6l\u00fcm\u00fcn performans\u0131n\u0131 ayr\u0131 takip etmeyi kolayla\u015ft\u0131rabilir.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"Search Console'daki 1.000 sat\u0131r s\u0131n\u0131r\u0131n\u0131 nas\u0131l a\u015fabilirim?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"Search Console aray\u00fcz\u00fc tablolarda en fazla 1.000 sat\u0131r g\u00f6sterir. Daha b\u00fcy\u00fck sitelerde Looker Studio, Search Console API veya BigQuery d\u0131\u015fa aktar\u0131m\u0131 kullan\u0131labilir. Daha k\u00fc\u00e7\u00fck sitelerde \u00fclke ve sorgu filtrelerini daraltmak da \u00e7o\u011fu zaman yeterlidir.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"\u00dclke verisini ne s\u0131kl\u0131kla incelemeliyim?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"Birden fazla pazara y\u00f6nelik \u00e7al\u0131\u015fan sitelerde ayl\u0131k kontrol genellikle yeterlidir. Yeni bir dil s\u00fcr\u00fcm\u00fc yay\u0131nlad\u0131\u011f\u0131n\u0131zda, site yap\u0131s\u0131n\u0131 de\u011fi\u015ftirdi\u011finizde veya yeni bir \u00fclkede \u00e7al\u0131\u015fma ba\u015flatt\u0131\u011f\u0131n\u0131zda daha erken ek kontroller yapmak faydal\u0131 olabilir.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"Search Console verisi GA4 veya CRM verisinin yerini tutar m\u0131?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"Hay\u0131r. Search Console arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve Google'dan gelen t\u0131klamalar\u0131 g\u00f6sterir. Kullan\u0131c\u0131n\u0131n siteye girdikten sonra form doldurup doldurmad\u0131\u011f\u0131n\u0131, randevu al\u0131p almad\u0131\u011f\u0131n\u0131 veya sat\u0131\u015fa d\u00f6n\u00fc\u015f\u00fcp d\u00f6n\u00fc\u015fmedi\u011fini analitik ve CRM sistemlerinden takip etmeniz gerekir. En anlaml\u0131 pazar analizi bu verileri birlikte de\u011ferlendirdi\u011finizde ortaya \u00e7\u0131kar.\"\n          }\n        }\n\n      ]\n\n    }\n\n  ]\n\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Search Console \u00dclke Raporu: Yeni Pazar F\u0131rsatlar\u0131n\u0131 Ke\u015ffedin \u2014 RTN House SEO Yeni Pazar F\u0131rsat\u0131n\u0131z Search Console&#8217;da Sakl\u0131: Nas\u0131l Bulursunuz? Birden fazla \u00fclkeye sat\u0131\u015f yap\u0131yorsan\u0131z Search Console&#8217;daki \u00fclke verilerini yaln\u0131zca trafik raporu olarak okumay\u0131n. Do\u011fru analiz edildi\u011finde bu veriler, hangi&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[53,47],"tags":[],"class_list":["post-12342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-seo-geo"],"_links":{"self":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/12342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/comments?post=12342"}],"version-history":[{"count":8,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/12342\/revisions"}],"predecessor-version":[{"id":12352,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/12342\/revisions\/12352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/media\/12349"}],"wp:attachment":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/media?parent=12342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/categories?post=12342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/tags?post=12342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}