{"id":12099,"date":"2026-11-04T12:00:26","date_gmt":"2026-11-04T12:00:26","guid":{"rendered":"https:\/\/rtnhouse.com\/daha-yuksek-roas-pesinde-kosmayi-birakin-bunun-yerine-bu-7-seyi-yapin\/"},"modified":"2026-11-04T13:28:40","modified_gmt":"2026-11-04T13:28:40","slug":"daha-yuksek-roas-pesinde-kosmayi-birakin","status":"publish","type":"post","link":"https:\/\/rtnhouse.com\/tr\/daha-yuksek-roas-pesinde-kosmayi-birakin\/","title":{"rendered":"Daha Y\u00fcksek ROAS Pe\u015finde Ko\u015fmay\u0131 B\u0131rak\u0131n. Bunun Yerine Bu 8 \u015eeyi Yap\u0131n"},"content":{"rendered":"\n<!--\n================================================================\nRTN HOUSE \u2014 BLOG (TR)\nKategori: E-Ticaret\n\nDaha Y\u00fcksek ROAS Pe\u015finde Ko\u015fmay\u0131 B\u0131rak\u0131n. Bunun Yerine Bu 8 \u015eeyi Yap\u0131n\n\nYazar: Gizem Y\u0131ld\u0131r\u0131m \u2014 Dijital Pazarlama Uzman\u0131\n----------------------------------------------------------------\nSEO META:\n\n  \u2022 Title:\n   Daha Y\u00fcksek ROAS Pe\u015finde Ko\u015fmay\u0131 B\u0131rak\u0131n. Bunun Yerine Bu 8 \u015eeyi Yap\u0131n\n\n  \u2022 Slug:\n    e-ticarette-roas-nasil-artirilir\n\n  \u2022 Meta desc:\n    E-ticarette ROAS nas\u0131l art\u0131r\u0131l\u0131r? Ba\u015faba\u015f ROAS, \u00fcr\u00fcn feed'i,\n    kreatif, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ve MER ile performans\u0131 geli\u015ftirecek\n    7 ad\u0131m\u0131 \u00f6\u011frenin.\n\n  \u2022 Primary:\n    e-ticarette roas nas\u0131l art\u0131r\u0131l\u0131r\n\n  \u2022 Secondary:\n    roas nas\u0131l art\u0131r\u0131l\u0131r,\n    ba\u015faba\u015f roas,\n    roas mer fark\u0131,\n    e-ticaret reklam performans\u0131,\n    performance max roas\n\n  \u2022 Schema:\n    Article + FAQPage\n\n================================================================\n-->\n\n<meta charset=\"UTF-8\">\n\n<meta\n  name=\"viewport\"\n  content=\"width=device-width, initial-scale=1.0\"\n>\n\n<title>\n  E-Ticarette ROAS Nas\u0131l Art\u0131r\u0131l\u0131r? 8 Etkili Ad\u0131m \u2014 RTN House\n<\/title>\n\n<meta\n  name=\"description\"\n  content=\"E-ticarette ROAS nas\u0131l art\u0131r\u0131l\u0131r? 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border-radius:50%;\n\n  align-items:center;\n  justify-content:center;\n\n  font-family:var(--rtn-head);\n  font-weight:700;\n  font-size:30px;\n\n  color:#fff !important;\n\n  background:\n    linear-gradient(\n      135deg,\n      var(--rtn-blue),\n      var(--rtn-link)\n    );\n\n  border:3px solid #fff;\n\n  box-shadow:\n    0 0 0 3px var(--rtn-blue),\n    0 14px 30px -12px rgba(12,1,251,.55);\n}\n\n.rtnb .rtnb-author .info{\n  flex:1 1 auto;\n  min-width:0;\n}\n\n.rtnb .rtnb-author .eyebrow{\n  font-family:var(--rtn-head);\n  font-weight:600;\n\n  letter-spacing:.16em;\n  font-size:11px;\n\n  color:var(--rtn-blue) !important;\n\n  display:block;\n\n  margin-bottom:4px;\n}\n\n.rtnb .rtnb-author .n{\n  font-family:var(--rtn-head);\n  font-weight:700;\n\n  color:var(--rtn-ink) !important;\n\n  font-size:22px;\n  line-height:1.1;\n}\n\n.rtnb .rtnb-author .r{\n  font-size:14px;\n\n  color:var(--rtn-muted) !important;\n\n  margin:3px 0 10px;\n\n  font-weight:500;\n}\n\n.rtnb .rtnb-author .bio{\n  font-size:14.5px;\n  line-height:1.6;\n\n  color:var(--rtn-body) !important;\n\n  margin:0;\n}\n\n\n@media(max-width:680px){\n\n  .rtnb{\n    font-size:17px;\n  }\n\n  .rtnb .rtnb-callout,\n  .rtnb .rtnb-cta{\n    padding:26px 22px;\n  }\n\n  .rtnb .rtnb-author{\n    flex-direction:column;\n\n    text-align:center;\n\n    padding:28px 22px;\n  }\n\n  .rtnb .rtnb-author .info{\n    display:flex;\n    flex-direction:column;\n    align-items:center;\n  }\n\n}\n\n<\/style>\n\n\n\n<article class=\"rtnb\">\n\n\n  <header class=\"rtnb-hero\">\n\n    <div class=\"rtnb-wrap\">\n\n\n      <span class=\"rtnb-pill rise d1\">\n\n        <span class=\"dot\"><\/span>\n\n        E-Ticaret\n\n      <\/span>\n\n\n      <h1\n        class=\"rtnb-title rise d2\"\n        style=\"padding-top:14px;\"\n      >\n        Daha Y\u00fcksek ROAS Pe\u015finde Ko\u015fmay\u0131 B\u0131rak\u0131n.\n        Bunun Yerine Bu 8 \u015eeyi Yap\u0131n\n      <\/h1>\n\n\n      <p class=\"rtnb-lead rise d3\">\n        Hedef ROAS&#8217;\u0131 y\u00fckseltmek veya b\u00fct\u00e7eyi s\u00fcrekli de\u011fi\u015ftirmek,\n        reklam performans\u0131n\u0131 tek ba\u015f\u0131na iyile\u015ftirmez. \u00d6zellikle\n        otomasyonun a\u011f\u0131rl\u0131k kazand\u0131\u011f\u0131 kampanyalarda \u00fcr\u00fcn verisi,\n        kreatif, d\u00f6n\u00fc\u015f\u00fcm takibi, marj ve site performans\u0131 daha belirleyici\n        hale geliyor. ROAS&#8217;\u0131 ger\u00e7ekten geli\u015ftirmek i\u00e7in \u00f6nce bu alanlar\u0131\n        d\u00fczeltmek gerekir.\n      <\/p>\n\n\n      <div class=\"rtnb-meta rise d4\">\n\n        <img decoding=\"async\"\n          class=\"avimg\"\n          src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/05\/gizem.webp\"\n          alt=\"Gizem Y\u0131ld\u0131r\u0131m\"\n          onerror=\"this.outerHTML='<span class=av>GY<\/span>&#8216;;&#8221;\n        >\n\n        <strong>\n          Gizem Y\u0131ld\u0131r\u0131m\n        <\/strong>\n\n        <span class=\"sep\"><\/span>\n\n        <span>\n          28 Ekim 2026\n        <\/span>\n\n        <span class=\"sep\"><\/span>\n\n        <span>\n          10 dk okuma\n        <\/span>\n\n      <\/div>\n\n\n    <\/div>\n\n  <\/header>\n\n\n\n  <div class=\"rtnb-body\">\n\n    <div class=\"rtnb-narrow\">\n\n\n\n      <div class=\"rtnb-answer\">\n\n        <span class=\"k\">\n          KISA CEVAP\n        <\/span>\n\n        <p>\n          ROAS&#8217;\u0131 iyile\u015ftirmek i\u00e7in \u00f6nce ba\u015faba\u015f noktan\u0131z\u0131 hesaplay\u0131n.\n          Ard\u0131ndan \u00fcr\u00fcn feed&#8217;inizi d\u00fczenleyin, kampanyalar\u0131 \u00fcr\u00fcn marj\u0131na\n          g\u00f6re yap\u0131land\u0131r\u0131n, kreatifleri yenileyin ve platformlara daha\n          do\u011fru d\u00f6n\u00fc\u015f\u00fcm verisi g\u00f6nderin. Yeniden pazarlama ve marka\n          aramalar\u0131n\u0131n toplam performans\u0131 oldu\u011fundan iyi g\u00f6stermesine\n          izin vermeyin. Son olarak d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131, ortalama sipari\u015f\n          tutar\u0131n\u0131 ve MER&#8217;i birlikte takip edin. Hedef ROAS&#8217;\u0131 tek ba\u015f\u0131na\n          y\u00fckseltmek \u00e7o\u011fu zaman verimlili\u011fi art\u0131rmak yerine sat\u0131\u015f hacmini\n          d\u00fc\u015f\u00fcr\u00fcr.\n        <\/p>\n\n      <\/div>\n\n\n\n      <p>\n        E-ticaret hesaplar\u0131nda s\u0131k kar\u015f\u0131la\u015f\u0131lan bir durum var:\n        reklam panelindeki ROAS iyi g\u00f6r\u00fcn\u00fcrken i\u015fletmenin ger\u00e7ek k\u00e2r\u0131\n        ayn\u0131 \u00f6l\u00e7\u00fcde artm\u0131yor.\n      <\/p>\n\n\n      <p>\n        Tersi de ya\u015fanabiliyor. ROAS d\u00fc\u015ft\u00fc\u011f\u00fcnde hedef daha da\n        s\u0131k\u0131la\u015ft\u0131r\u0131l\u0131yor, kampanya harcamas\u0131 azal\u0131yor ve bununla birlikte\n        sat\u0131\u015f hacmi de d\u00fc\u015f\u00fcyor.\n      <\/p>\n\n\n      <p>\n        Bunun temel nedeni ROAS&#8217;\u0131 do\u011frudan kontrol edilebilen bir ayar\n        gibi g\u00f6rmek. Oysa ROAS, kampanyadaki bir\u00e7ok de\u011fi\u015fkenin sonunda\n        ortaya \u00e7\u0131kan bir sonu\u00e7tur.\n      <\/p>\n\n\n      <p>\n        Bu nedenle sadece ROAS hedefini de\u011fi\u015ftirmek yerine, o sonucu\n        olu\u015fturan temel unsurlar\u0131 iyile\u015ftirmek gerekir. A\u015fa\u011f\u0131daki\n        sekiz ad\u0131m tam olarak buna odaklan\u0131yor.\n      <\/p>\n\n\n\n      <nav class=\"rtnb-toc\">\n\n        <p class=\"t\">\n          BU YAZIDA\n        <\/p>\n\n        <ol>\n\n          <li>\n            <a href=\"#s1\">\n              \u0130yi bir ROAS ka\u00e7 olmal\u0131?\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s2\">\n              2026&#8217;da ROAS&#8217;\u0131 etkileyen neler de\u011fi\u015fti?\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s3\">\n              1. \u00dcr\u00fcn feed&#8217;inizi iyile\u015ftirin\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s4\">\n              2. Kampanyalar\u0131 marj ve \u00fcr\u00fcn rol\u00fcne g\u00f6re ay\u0131r\u0131n\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s5\">\n              3. Kreatifi performans\u0131n \u00f6nemli bir par\u00e7as\u0131 olarak y\u00f6netin\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s6\">\n              4. Platformlara daha kaliteli d\u00f6n\u00fc\u015f\u00fcm verisi g\u00f6nderin\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s7\">\n              5. Marka ve yeniden pazarlama performans\u0131n\u0131 ayr\u0131 de\u011ferlendirin\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s8\">\n              6. D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 ve sepet tutar\u0131n\u0131 art\u0131r\u0131n\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s9\">\n              7. MER ve incrementality ile ger\u00e7ek performans\u0131 \u00f6l\u00e7\u00fcn\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s10\">\n              8. Reklam performans\u0131n\u0131 funnel baz\u0131nda de\u011ferlendirin\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s11\">\n              30 g\u00fcnl\u00fck ROAS iyile\u015ftirme plan\u0131\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s12\">\n              S\u0131k sorulan sorular\n            <\/a>\n          <\/li>\n\n        <\/ol>\n\n      <\/nav>\n\n\n\n      <h2 id=\"s1\">\n        \u0130yi Bir ROAS Ka\u00e7 Olmal\u0131?\n      <\/h2>\n\n\n      <p>\n        <strong>ROAS<\/strong>, reklam harcamas\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda elde edilen\n        geliri g\u00f6sterir. \u00d6rne\u011fin 1.000 TL reklam harcamas\u0131ndan\n        5.000 TL gelir elde ediyorsan\u0131z ROAS&#8217;\u0131n\u0131z 5,0x&#8217;tir.\n      <\/p>\n\n\n      <p>\n        Ancak bu rakam tek ba\u015f\u0131na i\u015fletmenin k\u00e2rl\u0131 oldu\u011funu g\u00f6stermez.\n        \u00dcr\u00fcn maliyeti, kargo, \u00f6deme komisyonlar\u0131, iadeler ve di\u011fer\n        de\u011fi\u015fken giderler hesaba kat\u0131lmad\u0131\u011f\u0131nda y\u00fcksek g\u00f6r\u00fcnen bir ROAS\n        bile d\u00fc\u015f\u00fck k\u00e2r b\u0131rakabilir.\n      <\/p>\n\n\n      <p>\n        Bu nedenle \u00f6nce\n        <strong>ba\u015faba\u015f ROAS&#8217;\u0131n\u0131z\u0131<\/strong>\n        bilmeniz gerekir.\n      <\/p>\n\n\n      <p>\n        Basit hesaplama \u015f\u00f6yledir:\n        <strong>1 \u00f7 katk\u0131 marj\u0131.<\/strong>\n      <\/p>\n\n\n      <p>\n        Katk\u0131 marj\u0131; \u00fcr\u00fcn maliyeti, kargo, \u00f6deme komisyonu ve iadeler\n        gibi de\u011fi\u015fken giderler \u00e7\u0131kar\u0131ld\u0131ktan sonra, reklam harcamas\u0131ndan\n        \u00f6nce elinizde kalan gelir oran\u0131d\u0131r.\n      <\/p>\n\n\n\n      <div class=\"rtnb-table-wrap\">\n\n        <table class=\"rtnb-table\">\n\n\n          <tr>\n\n            <th>\n              Katk\u0131 marj\u0131\n            <\/th>\n\n            <th>\n              Ba\u015faba\u015f ROAS\n            <\/th>\n\n            <th>\n              Ne anlama geliyor?\n            <\/th>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>%20<\/strong>\n            <\/td>\n\n            <td>\n              5,0x\n            <\/td>\n\n            <td>\n              Reklama harcad\u0131\u011f\u0131n\u0131z her 1 TL i\u00e7in yakla\u015f\u0131k 5 TL gelir\n              elde etmeniz gerekir.\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>%25<\/strong>\n            <\/td>\n\n            <td>\n              4,0x\n            <\/td>\n\n            <td>\n              4,0x ROAS yakla\u015f\u0131k ba\u015faba\u015f noktas\u0131d\u0131r.\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>%33<\/strong>\n            <\/td>\n\n            <td>\n              3,0x\n            <\/td>\n\n            <td>\n              3,0x&#8217;in \u00fczerindeki performans k\u00e2r i\u00e7in alan yaratmaya\n              ba\u015flar.\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>%40<\/strong>\n            <\/td>\n\n            <td>\n              2,5x\n            <\/td>\n\n            <td>\n              Daha d\u00fc\u015f\u00fck ROAS ile daha y\u00fcksek sat\u0131\u015f hacmini\n              kar\u015f\u0131layabilirsiniz.\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>%50<\/strong>\n            <\/td>\n\n            <td>\n              2,0x\n            <\/td>\n\n            <td>\n              Yeni m\u00fc\u015fteri kazan\u0131m\u0131 i\u00e7in daha geni\u015f bir reklam\n              maliyeti alan\u0131n\u0131z vard\u0131r.\n            <\/td>\n\n          <\/tr>\n\n\n        <\/table>\n\n      <\/div>\n\n\n\n      <p>\n        Ba\u015faba\u015f noktan\u0131z\u0131 bildi\u011finizde hedefiniz sadece m\u00fcmk\u00fcn olan en\n        y\u00fcksek ROAS&#8217;a ula\u015fmak olmaz. As\u0131l hedef, i\u015fletmenin kald\u0131rabilece\u011fi\n        maliyet seviyesinde en y\u00fcksek toplam k\u00e2r\u0131 \u00fcretmektir.\n      <\/p>\n\n\n\n      <h2 id=\"s2\">\n        2026&#8217;da ROAS&#8217;\u0131 Etkileyen Neler De\u011fi\u015fti?\n      <\/h2>\n\n\n      <p>\n        Google Performance Max ve AI Max ile Meta Advantage+ gibi\n        kampanya t\u00fcrleri, teklif verme ve hedefleme kararlar\u0131n\u0131n \u00f6nemli\n        b\u00f6l\u00fcm\u00fcn\u00fc otomatik hale getiriyor.\n      <\/p>\n\n\n      <p>\n        Bu nedenle reklamverenin do\u011frudan kontrol etti\u011fi alanlar da\n        de\u011fi\u015fti.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>\u00dcr\u00fcn verisi ve kreatif daha \u00f6nemli hale geldi.<\/strong>\n\n          Otomasyon kime reklam g\u00f6sterilece\u011fine karar verirken \u00fcr\u00fcn\n          feed&#8217;inizi, kreatiflerinizi ve d\u00f6n\u00fc\u015f\u00fcm verilerinizi kullan\u0131yor.\n          Bu girdilerin kalitesi kampanyan\u0131n \u00f6\u011frenmesini do\u011frudan etkiliyor.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Ayn\u0131 \u00fcr\u00fcn verisi farkl\u0131 Google deneyimlerinde kullan\u0131labiliyor.<\/strong>\n\n          Merchant Center verileri yaln\u0131zca klasik Shopping sonu\u00e7lar\u0131nda\n          de\u011fil, Google&#8217;\u0131n AI destekli al\u0131\u015fveri\u015f deneyimlerinde de \u00f6nem\n          ta\u015f\u0131yor.\n\n          Bu nedenle feed optimizasyonu daha geni\u015f bir g\u00f6r\u00fcn\u00fcrl\u00fck alan\u0131n\u0131\n          etkileyebiliyor.\n\n          Ayr\u0131nt\u0131lar i\u00e7in\n          <a href=\"https:\/\/rtnhouse.com\/google-shopping-rehberi\/\">\n            Google Shopping rehberimizi\n          <\/a>\n          inceleyebilirsiniz.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Reklam maliyetleri artt\u0131k\u00e7a verimsiz harcaman\u0131n etkisi b\u00fcy\u00fcyor.<\/strong>\n\n          Maliyetlerin y\u00fckseldi\u011fi bir ortamda hatal\u0131 \u00fcr\u00fcn yap\u0131s\u0131,\n          d\u00fc\u015f\u00fck kaliteli kreatif veya yanl\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm verisi daha pahal\u0131\n          hale geliyor.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Platform ROAS&#8217;\u0131 tek ba\u015f\u0131na yeterli de\u011fil.<\/strong>\n\n          Ayn\u0131 sat\u0131\u015f\u0131n olu\u015fmas\u0131nda birden fazla reklam kanal\u0131 rol\n          oynayabilir.\n\n          Meta ve Google ayn\u0131 sat\u0131\u015fa kendi raporlar\u0131nda d\u00f6n\u00fc\u015f\u00fcm\n          yazabildi\u011fi i\u00e7in, yaln\u0131zca panel ROAS&#8217;\u0131na bakmak toplam\n          performans\u0131 oldu\u011fundan iyi g\u00f6sterebilir.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <h2 id=\"s3\">\n        1. \u00dcr\u00fcn Feed&#8217;inizi \u0130yile\u015ftirin\n      <\/h2>\n\n\n      <p>\n        Google Shopping ve Performance Max kampanyalar\u0131nda \u00fcr\u00fcn\n        feed&#8217;iniz performans\u0131n temel par\u00e7alar\u0131ndan biridir.\n      <\/p>\n\n\n      <p>\n        Google, \u00fcr\u00fcn\u00fcn ne oldu\u011funu ve hangi sorgularla ili\u015fkili\n        olabilece\u011fini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde feed&#8217;deki bilgilere bakarak\n        de\u011ferlendirir.\n      <\/p>\n\n\n      <p>\n        Eksik veya yetersiz \u00fcr\u00fcn verisi do\u011fru kullan\u0131c\u0131ya ula\u015fmay\u0131\n        zorla\u015ft\u0131rabilir.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>\u00dcr\u00fcn ba\u015fl\u0131klar\u0131n\u0131 a\u00e7\u0131klay\u0131c\u0131 hale getirin.<\/strong>\n\n          Ba\u015fl\u0131kta \u00f6nce \u00fcr\u00fcn\u00fcn ne oldu\u011funu yaz\u0131n.\n          Ard\u0131ndan marka, malzeme, renk, beden veya model gibi\n          kullan\u0131c\u0131lar\u0131n arama yaparken kullanabilece\u011fi \u00f6zellikleri ekleyin.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>\u00dcr\u00fcn g\u00f6rsellerini iyile\u015ftirin.<\/strong>\n\n          Net, y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc ve \u00fcr\u00fcn\u00fc a\u00e7\u0131k bi\u00e7imde g\u00f6steren\n          g\u00f6rseller kullan\u0131n.\n\n          Renk varyantlar\u0131 varsa m\u00fcmk\u00fcn oldu\u011funca her varyanta do\u011fru\n          g\u00f6rseli atay\u0131n.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>\u00dcr\u00fcn tan\u0131mlay\u0131c\u0131lar\u0131n\u0131 eksiksiz kullan\u0131n.<\/strong>\n\n          GTIN ve marka gibi bilgiler Google&#8217;\u0131n \u00fcr\u00fcn\u00fc daha do\u011fru\n          tan\u0131mas\u0131na yard\u0131mc\u0131 olur.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Fiyat ve stok bilgisini senkronize tutun.<\/strong>\n\n          Merchant Center&#8217;daki bilgiler ile \u00fcr\u00fcn sayfas\u0131ndaki bilgiler\n          uyu\u015fmal\u0131d\u0131r.\n\n          Fiyat veya stok farklar\u0131 \u00fcr\u00fcn reddine yol a\u00e7abilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Custom label kullan\u0131n.<\/strong>\n\n          \u00dcr\u00fcnleri marj, sezon, sat\u0131\u015f performans\u0131 veya stratejik \u00f6nem\n          gibi kriterlere g\u00f6re grupland\u0131rabilirsiniz.\n\n          Bu etiketler kampanya yap\u0131s\u0131n\u0131 daha sa\u011fl\u0131kl\u0131 kurman\u0131za yard\u0131mc\u0131\n          olur.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <div class=\"rtnb-callout\">\n\n\n        <span class=\"k\">\n          RTN HOUSE YAKLA\u015eIMI\n        <\/span>\n\n\n        <h3>\n          ROAS d\u00fc\u015ft\u00fc\u011f\u00fcnde \u00f6nce teklif hedefini de\u011fil, girdileri kontrol edin.\n        <\/h3>\n\n\n        <p>\n          E-ticaret hesaplar\u0131nda performans sorununun kayna\u011f\u0131 her zaman\n          teklif stratejisi de\u011fildir. Feed kalitesi, d\u00f6n\u00fc\u015f\u00fcm takibi,\n          \u00fcr\u00fcn sayfas\u0131 veya kreatifler de sonucu do\u011frudan etkileyebilir.\n          Bu nedenle hedef ROAS&#8217;\u0131 de\u011fi\u015ftirmeden \u00f6nce kampanyan\u0131n beslendi\u011fi\n          verileri kontrol ediyoruz.\n        <\/p>\n\n\n      <\/div>\n\n\n\n      <h2 id=\"s4\">\n        2. Kampanyalar\u0131 Marj ve \u00dcr\u00fcn Rol\u00fcne G\u00f6re Ay\u0131r\u0131n\n      <\/h2>\n\n\n      <p>\n        Y\u00fcksek marjl\u0131 ve d\u00fc\u015f\u00fck marjl\u0131 \u00fcr\u00fcnleri ayn\u0131 hedef ROAS alt\u0131nda\n        y\u00f6netmek her zaman do\u011fru de\u011fildir.\n      <\/p>\n\n\n      <p>\n        Bir \u00fcr\u00fcn y\u00fczde 60, di\u011fer \u00fcr\u00fcn y\u00fczde 15 katk\u0131 marj\u0131na sahipse\n        reklam maliyetini kar\u015f\u0131lama kapasiteleri de farkl\u0131d\u0131r.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>\u00dcr\u00fcnleri marj\u0131na g\u00f6re grupland\u0131r\u0131n.<\/strong>\n\n          Y\u00fcksek marjl\u0131 \u00fcr\u00fcnlerde daha d\u00fc\u015f\u00fck ROAS hedefiyle daha fazla\n          sat\u0131\u015f hacmi kabul edilebilir.\n\n          D\u00fc\u015f\u00fck marjl\u0131 \u00fcr\u00fcnlerde ise daha s\u0131k\u0131 verimlilik hedefleri\n          gerekebilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>\u00c7ok satan \u00fcr\u00fcnleri ayr\u0131 y\u00f6netin.<\/strong>\n\n          Sat\u0131\u015flar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc getiren birka\u00e7 \u00fcr\u00fcn\u00fcn, y\u00fczlerce\n          d\u00fc\u015f\u00fck hacimli \u00fcr\u00fcnle ayn\u0131 b\u00fct\u00e7eyi payla\u015fmas\u0131 \u00f6\u011frenmeyi ve\n          b\u00fct\u00e7e kontrol\u00fcn\u00fc zorla\u015ft\u0131rabilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Markal\u0131 ve markas\u0131z talebi ayr\u0131 de\u011ferlendirin.<\/strong>\n\n          Marka ad\u0131n\u0131z\u0131 zaten arayan kullan\u0131c\u0131lar genellikle daha kolay\n          d\u00f6n\u00fc\u015f\u00fcr.\n\n          Bu trafik genel kampanya sonucunu oldu\u011fundan daha g\u00fc\u00e7l\u00fc\n          g\u00f6sterebilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>ROAS hedeflerini kademeli de\u011fi\u015ftirin.<\/strong>\n\n          Mevcut performans\u0131n \u00e7ok \u00fczerinde bir hedef belirlemek,\n          otomatik teklif sisteminin harcamay\u0131 ciddi bi\u00e7imde azaltmas\u0131na\n          neden olabilir.\n\n          Hedefleri k\u00fc\u00e7\u00fck ad\u0131mlarla de\u011fi\u015ftirin ve yaln\u0131zca ROAS&#8217;a de\u011fil,\n          toplam gelir ve k\u00e2ra da bak\u0131n.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <h2 id=\"s5\">\n        3. Kreatifi Performans\u0131n \u00d6nemli Bir Par\u00e7as\u0131 Olarak Y\u00f6netin\n      <\/h2>\n\n\n      <p>\n        Otomatik hedefleme geni\u015fledik\u00e7e kreatifin rol\u00fc daha da \u00f6nemli\n        hale geliyor.\n      <\/p>\n\n\n      <p>\n        \u00d6zellikle Meta&#8217;da kullan\u0131c\u0131y\u0131 durduran mesaj, g\u00f6rsel veya video;\n        kampanyan\u0131n hangi ki\u015filerin ilgisini \u00e7ekece\u011fini do\u011frudan\n        etkiliyor.\n      <\/p>\n\n\n      <p>\n        Performance Max taraf\u0131nda da kaliteli g\u00f6rseller, videolar ve\n        metinler kampanyan\u0131n kullanabilece\u011fi reklam se\u00e7eneklerini\n        geni\u015fletiyor.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>Sadece tasar\u0131m varyasyonu de\u011fil, mesaj a\u00e7\u0131s\u0131 test edin.<\/strong>\n\n          Ayn\u0131 reklam\u0131n yaln\u0131zca rengini de\u011fi\u015ftirmek yerine farkl\u0131\n          sat\u0131\u015f mesajlar\u0131 deneyin.\n\n          Fiyat avantaj\u0131, h\u0131z, kullan\u0131c\u0131 yorumu, problem-\u00e7\u00f6z\u00fcm veya\n          marka hik\u00e2yesi gibi farkl\u0131 a\u00e7\u0131lar test edilebilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Sosyal kan\u0131t kullan\u0131n.<\/strong>\n\n          Ger\u00e7ek m\u00fc\u015fteri yorumlar\u0131, kullan\u0131c\u0131 i\u00e7erikleri ve \u00fcr\u00fcn\u00fcn\n          kullan\u0131m\u0131n\u0131 g\u00f6steren i\u00e7erikler \u00f6zellikle yeni kitlelerde\n          g\u00fcven olu\u015fturabilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Kreatifleri d\u00fczenli yenileyin.<\/strong>\n\n          Ayn\u0131 reklam uzun s\u00fcre ayn\u0131 kitleye g\u00f6sterildi\u011finde performans\n          d\u00fc\u015febilir.\n\n          Yeni kreatif \u00fcretimini yaln\u0131zca performans d\u00fc\u015ft\u00fc\u011f\u00fcnde ba\u015flayan\n          bir s\u00fcre\u00e7 de\u011fil, s\u00fcrekli y\u00fcr\u00fct\u00fclen bir plan haline getirin.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Performance Max&#8217;e yeterli kreatif sa\u011flay\u0131n.<\/strong>\n\n          Farkl\u0131 \u00f6l\u00e7\u00fclerde g\u00f6rseller, g\u00fc\u00e7l\u00fc ba\u015fl\u0131klar ve m\u00fcmk\u00fcnse k\u0131sa\n          videolar ekleyin.\n\n          Kampanya veya sezon baz\u0131nda ayr\u0131 asset group&#8217;lar olu\u015fturmak da\n          y\u00f6netimi kolayla\u015ft\u0131rabilir.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <h2 id=\"s6\">\n        4. Platformlara Daha Kaliteli D\u00f6n\u00fc\u015f\u00fcm Verisi G\u00f6nderin\n      <\/h2>\n\n\n      <p>\n        Otomatik teklif sistemleri, kendilerine g\u00f6nderilen d\u00f6n\u00fc\u015f\u00fcm\n        verisine g\u00f6re \u00f6\u011frenir.\n      <\/p>\n\n\n      <p>\n        \u00d6l\u00e7\u00fcm taraf\u0131ndaki eksik veya yanl\u0131\u015f veri, algoritman\u0131n yanl\u0131\u015f\n        kullan\u0131c\u0131lar\u0131 de\u011ferli kabul etmesine neden olabilir.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>Sat\u0131\u015f de\u011ferini do\u011fru g\u00f6nderin.<\/strong>\n\n          De\u011fer bazl\u0131 teklif kullan\u0131yorsan\u0131z yaln\u0131zca sipari\u015f say\u0131s\u0131n\u0131\n          de\u011fil, do\u011fru sipari\u015f de\u011ferini de platforma iletin.\n\n          B\u00f6ylece sistem y\u00fcksek de\u011ferli sipari\u015fleri daha iyi ay\u0131rt\n          edebilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>D\u00f6n\u00fc\u015f\u00fcm takibini g\u00fc\u00e7lendirin.<\/strong>\n\n          Meta taraf\u0131nda Pixel&#8217;e ek olarak Conversions API,\n          Google taraf\u0131nda ise enhanced conversions gibi \u00e7\u00f6z\u00fcmlerden\n          yararlanabilirsiniz.\n\n          Ama\u00e7, taray\u0131c\u0131 ve \u00e7erez k\u0131s\u0131tlar\u0131 nedeniyle kaybolan d\u00f6n\u00fc\u015f\u00fcm\n          sinyallerini azaltmakt\u0131r.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Yeni ve mevcut m\u00fc\u015fterileri ay\u0131r\u0131n.<\/strong>\n\n          Mevcut m\u00fc\u015fteriyi tekrar sat\u0131n almaya y\u00f6nlendirmek \u00e7o\u011fu zaman\n          yeni m\u00fc\u015fteri kazanmaktan daha ucuzdur.\n\n          Bu iki m\u00fc\u015fteri grubunun ayn\u0131 \u015fekilde de\u011ferlendirilmesi b\u00fcy\u00fcme\n          performans\u0131n\u0131 oldu\u011fundan iyi g\u00f6sterebilir.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n      <p>\n        Teknik altyap\u0131n\u0131z uygunsa platformlara yaln\u0131zca ciro de\u011fil,\n        marja g\u00f6re d\u00fczeltilmi\u015f bir de\u011fer g\u00f6ndermek de d\u00fc\u015f\u00fcn\u00fclebilir.\n        B\u00f6ylece otomasyonun oda\u011f\u0131n\u0131 sat\u0131\u015f hacminden k\u00e2rl\u0131l\u0131\u011fa\n        yakla\u015ft\u0131rabilirsiniz.\n      <\/p>\n\n\n\n      <h2 id=\"s7\">\n        5. Marka ve Yeniden Pazarlama Performans\u0131n\u0131 Ayr\u0131 De\u011ferlendirin\n      <\/h2>\n\n\n      <p>\n        Marka aramas\u0131 ve yeniden pazarlama kampanyalar\u0131 genellikle y\u00fcksek\n        ROAS g\u00f6sterir. Bunun nedeni bu kullan\u0131c\u0131lar\u0131n markay\u0131 zaten\n        tan\u0131mas\u0131 veya sat\u0131n alma s\u00fcrecinde ileri bir a\u015famada olmas\u0131d\u0131r.\n      <\/p>\n\n\n      <p>\n        Bu sonu\u00e7lar\u0131 yeni m\u00fc\u015fteri kazan\u0131m\u0131yla ayn\u0131 \u015fekilde de\u011ferlendirmek\n        yan\u0131lt\u0131c\u0131 olabilir.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>Yeniden pazarlama b\u00fct\u00e7esini kontrol alt\u0131nda tutun.<\/strong>\n\n          Sepeti terk eden veya \u00fcr\u00fcn\u00fc inceleyen kullan\u0131c\u0131lar\u0131 geri\n          kazanacak kadar b\u00fct\u00e7e ay\u0131r\u0131n.\n\n          Ancak b\u00fct\u00e7enin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc zaten markayla temas etmi\u015f\n          kullan\u0131c\u0131lara harcamay\u0131n.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Performance Max i\u00e7indeki marka trafi\u011fini takip edin.<\/strong>\n\n          Marka hari\u00e7 tutma se\u00e7eneklerinden ve arama terimi raporlar\u0131ndan\n          yararlanarak marka d\u0131\u015f\u0131 performans\u0131 ayr\u0131ca de\u011ferlendirin.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Markal\u0131 aramalar\u0131 ayr\u0131 takip edin.<\/strong>\n\n          Markan\u0131z\u0131 korumak i\u00e7in d\u00fc\u015f\u00fck b\u00fct\u00e7eli bir marka kampanyas\u0131\n          kullan\u0131labilir.\n\n          Ancak g\u00fc\u00e7l\u00fc marka ROAS&#8217;\u0131n\u0131n zay\u0131f yeni m\u00fc\u015fteri kazan\u0131m\u0131n\u0131\n          gizlemedi\u011finden emin olun.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n      <p>\n        Meta ve Google aras\u0131ndaki b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131n\u0131 da g\u00f6zden ge\u00e7iriyorsan\u0131z\n        <a href=\"https:\/\/rtnhouse.com\/meta-mi-google-ads-mi-butce-dagilimi\/\">\n          Meta ve Google Ads b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131 rehberimizi\n        <\/a>\n        inceleyebilirsiniz.\n      <\/p>\n\n\n\n      <h2 id=\"s8\">\n        6. D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 ve Sepet Tutar\u0131n\u0131 Art\u0131r\u0131n\n      <\/h2>\n\n\n      <p>\n        ROAS yaln\u0131zca reklam platformunda iyile\u015ftirilmez.\n      <\/p>\n\n\n      <p>\n        Ayn\u0131 reklam harcamas\u0131yla daha fazla ziyaret\u00e7iyi m\u00fc\u015fteriye\n        \u00e7evirmek veya mevcut m\u00fc\u015fterinin sepet tutar\u0131n\u0131 art\u0131rmak da\n        do\u011frudan ROAS&#8217;\u0131 y\u00fckseltir.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>\u00dcr\u00fcn sayfas\u0131n\u0131 geli\u015ftirin.<\/strong>\n\n          Fiyat\u0131n a\u00e7\u0131k olmas\u0131, teslimat s\u00fcresinin net belirtilmesi,\n          iade ko\u015fullar\u0131, kullan\u0131c\u0131 yorumlar\u0131 ve h\u0131zl\u0131 y\u00fcklenen bir\n          sayfa d\u00f6n\u00fc\u015f\u00fcm karar\u0131n\u0131 kolayla\u015ft\u0131rabilir.\n\n          Ayr\u0131nt\u0131lar i\u00e7in\n          <a href=\"https:\/\/rtnhouse.com\/eticaret-urun-sayfasi-donusum\/\">\n            d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 \u00fcr\u00fcn sayfas\u0131 rehberimizi\n          <\/a>\n          inceleyebilirsiniz.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>\u00d6deme s\u00fcrecini kolayla\u015ft\u0131r\u0131n.<\/strong>\n\n          Gereksiz form alanlar\u0131n\u0131 azalt\u0131n, m\u00fcmk\u00fcnse misafir al\u0131\u015fveri\u015fine\n          izin verin ve m\u00fc\u015fterilerin kulland\u0131\u011f\u0131 \u00f6deme y\u00f6ntemlerini sunun.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Ortalama sipari\u015f tutar\u0131n\u0131 art\u0131r\u0131n.<\/strong>\n\n          \u00dcr\u00fcn paketleri, \u00fccretsiz kargo e\u015fi\u011fi ve tamamlay\u0131c\u0131 \u00fcr\u00fcn\n          \u00f6nerileri ayn\u0131 trafik maliyetinden daha fazla gelir elde\n          etmenize yard\u0131mc\u0131 olabilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Reklam ile a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131 e\u015fle\u015ftirin.<\/strong>\n\n          Reklam belirli bir \u00fcr\u00fcn veya teklif sunuyorsa kullan\u0131c\u0131y\u0131\n          genel ana sayfaya de\u011fil do\u011frudan ilgili \u00fcr\u00fcn veya kampanya\n          sayfas\u0131na y\u00f6nlendirin.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <h2 id=\"s9\">\n        7. MER ve Incrementality ile Ger\u00e7ek Performans\u0131 \u00d6l\u00e7\u00fcn\n      <\/h2>\n\n\n      <p>\n        Platform ROAS&#8217;\u0131 kampanya ve kreatif kar\u015f\u0131la\u015ft\u0131rmalar\u0131nda\n        faydal\u0131d\u0131r. Ancak i\u015fletmenin toplam reklam verimlili\u011fini tek\n        ba\u015f\u0131na g\u00f6stermez.\n      <\/p>\n\n\n      <p>\n        \u00c7\u00fcnk\u00fc ayn\u0131 sat\u0131\u015f birden fazla reklam kanal\u0131n\u0131n raporunda yer\n        alabilir.\n      <\/p>\n\n\n      <p>\n        Basit bir \u00f6rnek d\u00fc\u015f\u00fcnelim: Meta ve Google&#8217;a toplam 10.000 TL\n        harcad\u0131n\u0131z. Bir platform 20.000 TL, di\u011feri 17.500 TL gelir\n        raporlad\u0131.\n      <\/p>\n\n\n      <p>\n        Raporlar\u0131 toplad\u0131\u011f\u0131n\u0131zda 37.500 TL gelir g\u00f6r\u00fcn\u00fcr. Ancak ma\u011fazan\u0131n\n        ger\u00e7ek geliri 30.000 TL ise 7.500 TL&#8217;lik b\u00f6l\u00fcm iki platform\n        taraf\u0131ndan ayn\u0131 anda raporlanm\u0131\u015f olabilir.\n      <\/p>\n\n\n      <p>\n        Bu nedenle platform ROAS&#8217;lar\u0131n\u0131 do\u011frudan toplamak do\u011fru bir\n        toplam performans \u00f6l\u00e7\u00fcm\u00fc de\u011fildir.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>MER&#8217;i takip edin.<\/strong>\n\n          MER, toplam gelirin toplam reklam harcamas\u0131na oran\u0131d\u0131r.\n\n          \u00d6rne\u011fin 100.000 TL gelir i\u00e7in toplam 20.000 TL reklam\n          harcad\u0131ysan\u0131z MER 5,0&#8217;d\u0131r.\n\n          Bu oran genel pazarlama verimlili\u011fini de\u011ferlendirmeyi\n          kolayla\u015ft\u0131r\u0131r.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Yeni m\u00fc\u015fteri gelirini ayr\u0131ca takip edin.<\/strong>\n\n          Toplam gelir i\u00e7inde mevcut m\u00fc\u015fterilerin tekrar al\u0131\u015fveri\u015fleri\n          de bulunur.\n\n          Bu nedenle yeni m\u00fc\u015fteri geliri ve yeni m\u00fc\u015fteri edinme\n          maliyetini ayr\u0131ca incelemek gerekir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Incrementality testleri uygulay\u0131n.<\/strong>\n\n          Belirli bir b\u00f6lgede, d\u00f6nemde veya kullan\u0131c\u0131 grubunda bir reklam\n          kanal\u0131n\u0131 azalt\u0131p toplam sat\u0131\u015ftaki de\u011fi\u015fimi incelemek kanal\u0131n\n          ger\u00e7ek katk\u0131s\u0131n\u0131 daha iyi anlaman\u0131z\u0131 sa\u011flar.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Son karar\u0131 k\u00e2ra g\u00f6re verin.<\/strong>\n\n          Daha d\u00fc\u015f\u00fck ROAS ile daha y\u00fcksek toplam k\u00e2r elde ediyorsan\u0131z,\n          y\u00fcksek ROAS \u00fcreten ancak \u00e7ok az sat\u0131\u015f yapan kampanya her zaman\n          daha iyi se\u00e7enek de\u011fildir.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <h2 id=\"s10\">\n        8. Reklam Performans\u0131n\u0131 Funnel Baz\u0131nda De\u011ferlendirin\n      <\/h2>\n\n\n      <p>\n        ROAS d\u00fc\u015ft\u00fc\u011f\u00fcnde sorunun hangi a\u015famada olu\u015ftu\u011funu anlamak gerekir.\n        Yaln\u0131zca kampanya sonu\u00e7lar\u0131na bakmak, problemin kayna\u011f\u0131n\u0131 tespit\n        etmek i\u00e7in yeterli de\u011fildir.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>CTR:<\/strong>\n\n          Reklam mesaj\u0131 ve kreatif kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekiyor mu?\n\n        <\/li>\n\n\n        <li>\n\n          <strong>CPC:<\/strong>\n\n          Trafik maliyetleri ne durumda?\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Landing Page View \/ Click:<\/strong>\n\n          Kullan\u0131c\u0131lar sayfaya ger\u00e7ekten ula\u015f\u0131yor mu?\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Add to Cart Rate:<\/strong>\n\n          \u00dcr\u00fcn ve fiyat kullan\u0131c\u0131 beklentisini kar\u015f\u0131l\u0131yor mu?\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Checkout Rate:<\/strong>\n\n          \u00d6deme s\u00fcrecinde kay\u0131p ya\u015fan\u0131yor mu?\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Purchase Conversion Rate:<\/strong>\n\n          Trafik sat\u0131\u015fa d\u00f6n\u00fc\u015f\u00fcyor mu?\n\n        <\/li>\n\n\n      <\/ul>\n\n\n      <p>\n        Bu metrikleri birlikte de\u011ferlendirmek, optimizasyonun reklam\n        taraf\u0131nda m\u0131 yoksa web sitesi ve sat\u0131n alma s\u00fcrecinde mi\n        yap\u0131lmas\u0131 gerekti\u011fini g\u00f6sterir.\n      <\/p>\n\n\n\n      <h2 id=\"s11\">\n        ROAS&#8217;\u0131 \u0130yile\u015ftirmek \u0130\u00e7in 30 G\u00fcnl\u00fck Plan\n      <\/h2>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>1. hafta: \u00d6l\u00e7\u00fcm ve k\u00e2rl\u0131l\u0131\u011f\u0131 netle\u015ftirin.<\/strong>\n\n          Ba\u015faba\u015f ROAS&#8217;\u0131n\u0131z\u0131 hesaplay\u0131n.\n          D\u00f6n\u00fc\u015f\u00fcm takibini kontrol edin.\n          Haftal\u0131k MER ve yeni m\u00fc\u015fteri maliyetini takip edece\u011finiz\n          raporlamay\u0131 haz\u0131rlay\u0131n.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>2. hafta: Feed ve kampanya yap\u0131s\u0131n\u0131 d\u00fczenleyin.<\/strong>\n\n          \u00dcr\u00fcn ba\u015fl\u0131klar\u0131n\u0131, g\u00f6rselleri, GTIN bilgilerini ve fiyat\n          senkronizasyonunu kontrol edin.\n\n          \u00dcr\u00fcnleri marj ve sat\u0131\u015f hacmine g\u00f6re grupland\u0131r\u0131n.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>3. hafta: Kreatifleri yenileyin.<\/strong>\n\n          Ayn\u0131 mesaj\u0131n k\u00fc\u00e7\u00fck varyasyonlar\u0131 yerine farkl\u0131 mesaj a\u00e7\u0131lar\u0131\n          test edin.\n\n          Marka ve marka d\u0131\u015f\u0131 trafi\u011fi ay\u0131r\u0131n.\n          Yeniden pazarlama b\u00fct\u00e7esinin toplam b\u00fct\u00e7e i\u00e7indeki pay\u0131n\u0131\n          kontrol edin.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>4. hafta: Sonu\u00e7lar\u0131 do\u011frulay\u0131n.<\/strong>\n\n          MER&#8217;i, toplam geliri, yeni m\u00fc\u015fteri maliyetini ve platform\n          sonu\u00e7lar\u0131n\u0131 birlikte inceleyin.\n\n          M\u00fcmk\u00fcnse k\u00fc\u00e7\u00fck bir incrementality testi yap\u0131n.\n          Hedef ROAS ve b\u00fct\u00e7eleri b\u00fcy\u00fck de\u011fi\u015fiklikler yerine kontroll\u00fc\n          ad\u0131mlarla g\u00fcncelleyin.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n      <p>\n        Ayn\u0131 anda bir\u00e7ok b\u00fcy\u00fck de\u011fi\u015fiklik yapmak yerine bir ana de\u011fi\u015fkeni\n        test edin. B\u00f6ylece performanstaki art\u0131\u015f veya d\u00fc\u015f\u00fc\u015f\u00fcn hangi\n        de\u011fi\u015fiklikten kaynakland\u0131\u011f\u0131n\u0131 daha net g\u00f6rebilirsiniz.\n      <\/p>\n\n\n\n      <blockquote class=\"rtnb-quote\">\n        ROAS bir optimizasyon hedefi de\u011fil, optimizasyon \u00e7al\u0131\u015fmalar\u0131n\u0131n\n        sonucunda ortaya \u00e7\u0131kan performans g\u00f6stergesidir.\n      <\/blockquote>\n\n\n\n      <h2 id=\"s12\">\n        S\u0131k Sorulan Sorular\n      <\/h2>\n\n\n\n      <div class=\"rtnb-faq\">\n\n\n        <details>\n\n          <summary>\n            E-ticaret i\u00e7in iyi bir ROAS ka\u00e7 olmal\u0131?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            Her i\u015fletme i\u00e7in ge\u00e7erli tek bir ROAS hedefi yoktur. Do\u011fru\n            hedef \u00fcr\u00fcn marj\u0131n\u0131za ve de\u011fi\u015fken maliyetlerinize ba\u011fl\u0131d\u0131r.\n            \u00d6nce ba\u015faba\u015f ROAS&#8217;\u0131n\u0131z\u0131 hesaplay\u0131n. Bunun \u00fczerindeki oranlar\n            k\u00e2r i\u00e7in alan yarat\u0131r. \u00d6rne\u011fin katk\u0131 marj\u0131n\u0131z y\u00fczde 25 ise\n            ba\u015faba\u015f ROAS yakla\u015f\u0131k 4,0x&#8217;tir.\n          <\/div>\n\n        <\/details>\n\n\n\n        <details>\n\n          <summary>\n            Ba\u015faba\u015f ROAS nas\u0131l hesaplan\u0131r?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            Basit hesaplama 1 \u00f7 katk\u0131 marj\u0131d\u0131r. Katk\u0131 marj\u0131; \u00fcr\u00fcn\n            maliyeti, kargo, \u00f6deme komisyonlar\u0131 ve iadeler gibi de\u011fi\u015fken\n            giderler \u00e7\u0131kar\u0131ld\u0131ktan sonra, reklam harcamas\u0131ndan \u00f6nce kalan\n            gelir oran\u0131d\u0131r. Y\u00fczde 25 katk\u0131 marj\u0131nda ba\u015faba\u015f ROAS 4,0x,\n            y\u00fczde 40 marjda ise 2,5x olur.\n          <\/div>\n\n        <\/details>\n\n\n\n        <details>\n\n          <summary>\n            Hi\u00e7bir de\u011fi\u015fiklik yapmad\u0131\u011f\u0131m halde ROAS neden d\u00fc\u015febilir?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            Kreatif yorgunlu\u011fu, artan reklam maliyetleri, sezonsall\u0131k,\n            \u00fcr\u00fcn fiyat\u0131ndaki de\u011fi\u015fiklikler, feed sorunlar\u0131 ve d\u00f6n\u00fc\u015f\u00fcm\n            takibindeki eksikler ROAS&#8217;\u0131 etkileyebilir. \u00d6nce \u00f6l\u00e7\u00fcm ve \u00fcr\u00fcn\n            verisini kontrol edin. Ard\u0131ndan hangi kampanya, \u00fcr\u00fcn veya\n            kitlenin maliyetinde de\u011fi\u015fiklik oldu\u011funu inceleyin.\n          <\/div>\n\n        <\/details>\n\n\n\n        <details>\n\n          <summary>\n            ROAS&#8217;\u0131 art\u0131rmak i\u00e7in hedef ROAS&#8217;\u0131 y\u00fckseltmeli miyim?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            Hedef ROAS&#8217;\u0131 y\u00fckseltmek her zaman daha y\u00fcksek ger\u00e7ek ROAS\n            anlam\u0131na gelmez. Hedefi mevcut performans\u0131n \u00e7ok \u00fczerine\n            \u00e7\u0131karmak kampanyan\u0131n daha az a\u00e7\u0131k art\u0131rmaya girmesine ve\n            harcaman\u0131n d\u00fc\u015fmesine neden olabilir. Bu da toplam sat\u0131\u015f ve\n            k\u00e2r\u0131 azaltabilir. De\u011fi\u015fiklikleri k\u00fc\u00e7\u00fck ad\u0131mlarla yapmak ve\n            yaln\u0131zca orana de\u011fil toplam gelire de bakmak daha sa\u011fl\u0131kl\u0131d\u0131r.\n          <\/div>\n\n        <\/details>\n\n\n\n        <details>\n\n          <summary>\n            ROAS ile MER aras\u0131ndaki fark nedir?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            ROAS genellikle belirli bir reklam platformunun veya\n            kampanyan\u0131n raporlad\u0131\u011f\u0131 geliri reklam harcamas\u0131yla\n            kar\u015f\u0131la\u015ft\u0131r\u0131r. MER ise i\u015fletmenin toplam gelirini t\u00fcm reklam\n            kanallar\u0131ndaki toplam reklam harcamas\u0131na b\u00f6ler. ROAS kampanya\n            optimizasyonunda, MER ise toplam reklam verimlili\u011fini\n            de\u011ferlendirmede daha kullan\u0131\u015fl\u0131d\u0131r.\n          <\/div>\n\n        <\/details>\n\n\n\n        <details>\n\n          <summary>\n            Bir optimizasyon de\u011fi\u015fikli\u011fini ne kadar s\u00fcre test etmeliyim?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            S\u00fcre kampanyan\u0131n d\u00f6n\u00fc\u015f\u00fcm hacmine g\u00f6re de\u011fi\u015fir. Otomatik\n            kampanyalar\u0131n \u00f6nemli de\u011fi\u015fikliklerden sonra yeniden veri\n            toplamas\u0131 gerekir. Yeterli d\u00f6n\u00fc\u015f\u00fcm olu\u015fmadan karar vermek\n            yan\u0131lt\u0131c\u0131 olabilir. M\u00fcmk\u00fcn oldu\u011funca ayn\u0131 anda tek bir b\u00fcy\u00fck\n            de\u011fi\u015fiklik yap\u0131n ve sonucu birka\u00e7 g\u00fcnl\u00fck veri yerine daha\n            anlaml\u0131 bir d\u00f6nem \u00fczerinden de\u011ferlendirin.\n          <\/div>\n\n        <\/details>\n\n\n      <\/div>\n\n\n\n      <p\n        style=\"\n          font-size:14.5px;\n          color:var(--rtn-muted) !important;\n          margin:6px 0 0;\n        \"\n      >\n\n        <strong>\n          Kaynaklar (\u0130ngilizce):\n        <\/strong>\n\n        <a href=\"https:\/\/brightbid.com\/sv\/blog\/google-ads-roas-profitability-guide-2026\" rel=\"noopener\" target=\"_blank\">\n          BrightBid, Good ROAS for Google Ads in 2026\n        <\/a>\n\n        \u00b7\n\n        <a href=\"https:\/\/searchenginejournal.com\/performance-max-for-ecommerce\/530887\" rel=\"noopener\" target=\"_blank\">\n          Search Engine Journal, Performance Max for Ecommerce\n        <\/a>\n\n        \u00b7\n\n        <a href=\"https:\/\/dev.to\/toshihiro_shishido\/summing-platform-roas-overstates-your-ad-results-use-mer-instead-2026-4ilb\" rel=\"noopener\" target=\"_blank\">\n          DEV Community, Summing platform ROAS overstates your results\n        <\/a>\n\n      <\/p>\n\n\n\n      <div class=\"rtnb-cta\">\n\n\n        <h3>\n          ROAS&#8217;\u0131n\u0131z\u0131 k\u00e2rl\u0131l\u0131k a\u00e7\u0131s\u0131ndan de\u011ferlendirmek ister misiniz?\n        <\/h3>\n\n\n        <p>\n          \u00dcr\u00fcn feed&#8217;inizi, d\u00f6n\u00fc\u015f\u00fcm takibinizi ve kampanya yap\u0131n\u0131z\u0131\n          inceliyor; ROAS hedeflerini genel ortalamalara de\u011fil,\n          i\u015fletmenizin ger\u00e7ek marj ve sat\u0131\u015f verilerine g\u00f6re\n          planl\u0131yoruz.\n        <\/p>\n\n\n        <a class=\"rtnb-btn\" href=\"https:\/\/rtnhouse.com\/tr\/e-ticaret-danismanligi\/\">\n          E-Ticaret Dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131 \u0130nceleyin \u2192\n        <\/a>\n\n\n      <\/div>\n\n\n\n      <div class=\"rtnb-author\">\n\n\n        <div class=\"photo\">\n\n\n          <img loading=\"lazy\" decoding=\"async\"\n            src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/05\/gizem.webp\"\n            alt=\"Gizem Y\u0131ld\u0131r\u0131m\"\n            loading=\"lazy\"\n            width=\"92\"\n            height=\"92\"\n            onerror=\"this.style.display='none';this.parentNode.querySelector('.photo-fallback').style.display='flex';\"\n          >\n\n\n          <span\n            class=\"photo-fallback\"\n            aria-hidden=\"true\"\n          >\n            GY\n          <\/span>\n\n\n          <span\n            class=\"tick\"\n            aria-hidden=\"true\"\n          >\n\n            <svg\n              viewBox=\"0 0 24 24\"\n              fill=\"none\"\n            >\n\n              <path\n                d=\"M5 12.5l4 4L19 7\"\n                stroke=\"#fff\"\n                stroke-width=\"2.6\"\n                stroke-linecap=\"round\"\n                stroke-linejoin=\"round\"\n              \/>\n\n            <\/svg>\n\n          <\/span>\n\n\n        <\/div>\n\n\n\n        <div class=\"info\">\n\n\n          <span class=\"eyebrow\">\n            YAZAN\n          <\/span>\n\n\n          <div class=\"n\">\n            Gizem Y\u0131ld\u0131r\u0131m\n          <\/div>\n\n\n          <div class=\"r\">\n            Dijital Pazarlama Uzman\u0131 \u00b7 RTN House\n          <\/div>\n\n\n          <p class=\"bio\">\n            RTN House&#8217;ta e-ticaret ve sa\u011fl\u0131k turizmi markalar\u0131n\u0131n\n            Meta ve Google Ads kampanyalar\u0131 \u00fczerinde \u00e7al\u0131\u015f\u0131yor.\n            Kampanya optimizasyonu, d\u00f6n\u00fc\u015f\u00fcm takibi, reklam verimlili\u011fi\n            ve k\u00e2rl\u0131l\u0131k odakl\u0131 performans \u00f6l\u00e7\u00fcm\u00fc \u00fczerine \u00e7al\u0131\u015f\u0131yor.\n          <\/p>\n\n\n        <\/div>\n\n\n      <\/div>\n\n\n    <\/div>\n\n  <\/div>\n\n\n<\/article>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\":\"https:\/\/schema.org\",\n\n  \"@graph\":[\n\n    {\n      \"@type\":\"Article\",\n\n      \"headline\":\"Daha Y\u00fcksek ROAS Pe\u015finde Ko\u015fmay\u0131 B\u0131rak\u0131n. Bunun Yerine Bu 8 \u015eeyi Yap\u0131n\",\n\n      \"description\":\"E-ticarette ROAS nas\u0131l art\u0131r\u0131l\u0131r? Ba\u015faba\u015f ROAS, \u00fcr\u00fcn feed'i, kreatif, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ve MER ile performans\u0131 geli\u015ftirecek 8 ad\u0131m\u0131 \u00f6\u011frenin.\",\n\n      \"datePublished\":\"2026-10-28\",\n\n      \"dateModified\":\"2026-11-04\",\n\n      \"inLanguage\":\"tr\",\n\n      \"articleSection\":\"E-Ticaret\",\n\n      \"keywords\":\"e-ticarette roas nas\u0131l art\u0131r\u0131l\u0131r, e-ticaret roas, ba\u015faba\u015f roas, roas mer fark\u0131, performance max roas\",\n\n      \"about\":[\n\n        {\n          \"@type\":\"Thing\",\n          \"name\":\"Reklam harcamas\u0131 getirisi (ROAS)\"\n        },\n\n        {\n          \"@type\":\"Thing\",\n          \"name\":\"Pazarlama verimlilik oran\u0131 (MER)\"\n        }\n\n      ],\n\n      \"citation\":[\n        \"https:\/\/brightbid.com\/sv\/blog\/google-ads-roas-profitability-guide-2026\",\n        \"https:\/\/searchenginejournal.com\/performance-max-for-ecommerce\/530887\",\n        \"https:\/\/dev.to\/toshihiro_shishido\/summing-platform-roas-overstates-your-ad-results-use-mer-instead-2026-4ilb\"\n      ],\n\n      \"author\":{\n        \"@type\":\"Person\",\n        \"name\":\"Gizem Y\u0131ld\u0131r\u0131m\",\n        \"jobTitle\":\"Dijital Pazarlama Uzman\u0131\",\n        \"image\":\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/05\/gizem.webp\",\n\n        \"worksFor\":{\n          \"@type\":\"Organization\",\n          \"name\":\"RTN House\",\n          \"url\":\"https:\/\/rtnhouse.com\/\"\n        }\n      },\n\n      \"publisher\":{\n        \"@type\":\"Organization\",\n        \"name\":\"RTN House\",\n        \"url\":\"https:\/\/rtnhouse.com\/\",\n\n        \"logo\":{\n          \"@type\":\"ImageObject\",\n          \"url\":\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2025\/10\/rtn-house-logo_1.png\"\n        }\n      },\n\n      \"mainEntityOfPage\":{\n        \"@type\":\"WebPage\",\n        \"@id\":\"https:\/\/rtnhouse.com\/e-ticarette-roas-nasil-artirilir\/\"\n      }\n\n    },\n\n    {\n      \"@type\":\"FAQPage\",\n\n      \"mainEntity\":[\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"E-ticaret i\u00e7in iyi bir ROAS ka\u00e7 olmal\u0131?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"Her i\u015fletme i\u00e7in ge\u00e7erli tek bir ROAS hedefi yoktur. Do\u011fru hedef \u00fcr\u00fcn marj\u0131n\u0131za ve de\u011fi\u015fken maliyetlerinize ba\u011fl\u0131d\u0131r. \u00d6nce ba\u015faba\u015f ROAS'\u0131n\u0131z\u0131 hesaplay\u0131n. \u00d6rne\u011fin katk\u0131 marj\u0131n\u0131z y\u00fczde 25 ise ba\u015faba\u015f ROAS yakla\u015f\u0131k 4,0x'tir.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"Ba\u015faba\u015f ROAS nas\u0131l hesaplan\u0131r?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"Basit hesaplama 1 b\u00f6l\u00fc katk\u0131 marj\u0131d\u0131r. Katk\u0131 marj\u0131; \u00fcr\u00fcn maliyeti, kargo, \u00f6deme komisyonlar\u0131 ve iadeler gibi de\u011fi\u015fken giderler \u00e7\u0131kar\u0131ld\u0131ktan sonra, reklam harcamas\u0131ndan \u00f6nce kalan gelir oran\u0131d\u0131r. Y\u00fczde 25 katk\u0131 marj\u0131nda ba\u015faba\u015f ROAS 4,0x, y\u00fczde 40 marjda ise 2,5x olur.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"Hi\u00e7bir de\u011fi\u015fiklik yapmad\u0131\u011f\u0131m halde ROAS neden d\u00fc\u015febilir?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"Kreatif yorgunlu\u011fu, artan reklam maliyetleri, sezonsall\u0131k, \u00fcr\u00fcn fiyat\u0131ndaki de\u011fi\u015fiklikler, feed sorunlar\u0131 ve d\u00f6n\u00fc\u015f\u00fcm takibindeki eksikler ROAS'\u0131 etkileyebilir. \u00d6nce \u00f6l\u00e7\u00fcm ve \u00fcr\u00fcn verisini kontrol edin, ard\u0131ndan hangi kampanya, \u00fcr\u00fcn veya kitlenin maliyetinde de\u011fi\u015fiklik oldu\u011funu inceleyin.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"ROAS'\u0131 art\u0131rmak i\u00e7in hedef ROAS'\u0131 y\u00fckseltmeli miyim?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"Hedef ROAS'\u0131 y\u00fckseltmek her zaman daha y\u00fcksek ger\u00e7ek ROAS anlam\u0131na gelmez. Hedefi mevcut performans\u0131n \u00e7ok \u00fczerine \u00e7\u0131karmak kampanyan\u0131n daha az a\u00e7\u0131k art\u0131rmaya girmesine ve harcaman\u0131n d\u00fc\u015fmesine neden olabilir. Bu da toplam sat\u0131\u015f ve k\u00e2r\u0131 azaltabilir.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"ROAS ile MER aras\u0131ndaki fark nedir?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"ROAS genellikle belirli bir reklam platformunun veya kampanyan\u0131n raporlad\u0131\u011f\u0131 geliri reklam harcamas\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131r. MER ise i\u015fletmenin toplam gelirini t\u00fcm reklam kanallar\u0131ndaki toplam reklam harcamas\u0131na b\u00f6ler. ROAS kampanya optimizasyonunda, MER ise toplam reklam verimlili\u011fini de\u011ferlendirmede daha kullan\u0131\u015fl\u0131d\u0131r.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"Bir optimizasyon de\u011fi\u015fikli\u011fini ne kadar s\u00fcre test etmeliyim?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"S\u00fcre kampanyan\u0131n d\u00f6n\u00fc\u015f\u00fcm hacmine g\u00f6re de\u011fi\u015fir. Otomatik kampanyalar\u0131n \u00f6nemli de\u011fi\u015fikliklerden sonra yeniden veri toplamas\u0131 gerekir. Yeterli d\u00f6n\u00fc\u015f\u00fcm olu\u015fmadan karar vermek yan\u0131lt\u0131c\u0131 olabilir. M\u00fcmk\u00fcn oldu\u011funca ayn\u0131 anda tek bir b\u00fcy\u00fck de\u011fi\u015fiklik yap\u0131n ve sonucu daha anlaml\u0131 bir d\u00f6nem \u00fczerinden de\u011ferlendirin.\"\n          }\n        }\n\n      ]\n\n    }\n\n  ]\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>E-Ticarette ROAS Nas\u0131l Art\u0131r\u0131l\u0131r? 8 Etkili Ad\u0131m \u2014 RTN House E-Ticaret Daha Y\u00fcksek ROAS Pe\u015finde Ko\u015fmay\u0131 B\u0131rak\u0131n. Bunun Yerine Bu 8 \u015eeyi Yap\u0131n Hedef ROAS&#8217;\u0131 y\u00fckseltmek veya b\u00fct\u00e7eyi s\u00fcrekli de\u011fi\u015ftirmek, reklam performans\u0131n\u0131 tek ba\u015f\u0131na iyile\u015ftirmez. \u00d6zellikle otomasyonun a\u011f\u0131rl\u0131k kazand\u0131\u011f\u0131 kampanyalarda&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[53,49],"tags":[],"class_list":["post-12099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-ticaret"],"_links":{"self":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/12099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/comments?post=12099"}],"version-history":[{"count":14,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/12099\/revisions"}],"predecessor-version":[{"id":12117,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/12099\/revisions\/12117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/media\/12122"}],"wp:attachment":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/media?parent=12099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/categories?post=12099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/tags?post=12099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}