{"id":12085,"date":"2026-11-04T10:55:50","date_gmt":"2026-11-04T10:55:50","guid":{"rendered":"https:\/\/rtnhouse.com\/meta-mi-google-ads-mi-butcenizi-yanlis-dagitiyor-olabilirsiniz\/"},"modified":"2026-11-04T11:27:15","modified_gmt":"2026-11-04T11:27:15","slug":"meta-mi-google-ads-mi-butcenizi-yanlis-dagitiyor-olabilirsiniz","status":"publish","type":"post","link":"https:\/\/rtnhouse.com\/tr\/meta-mi-google-ads-mi-butcenizi-yanlis-dagitiyor-olabilirsiniz\/","title":{"rendered":"Meta m\u0131 Google Ads mi? B\u00fct\u00e7enizi Yanl\u0131\u015f Da\u011f\u0131t\u0131yor Olabilirsiniz"},"content":{"rendered":"\n<!--\n================================================================\nRTN HOUSE \u2014 BLOG (TR)\nKategori: Performans & Reklam\n\nMeta m\u0131 Google Ads mi? B\u00fct\u00e7enizi Yanl\u0131\u015f Da\u011f\u0131t\u0131yor Olabilirsiniz\n\nYazar: \u015eimal Yolg\u00f6steren \u2014 Dijital Pazarlama Uzman\u0131\n----------------------------------------------------------------\nSEO META:\n\n  \u2022 Title:\n    Meta m\u0131 Google Ads mi? B\u00fct\u00e7enizi Yanl\u0131\u015f Da\u011f\u0131t\u0131yor Olabilirsiniz\n\n  \u2022 Slug:\n    meta-mi-google-ads-mi-butce-dagilimi\n\n  \u2022 Meta desc:\n    Meta m\u0131 Google Ads mi? Reklam b\u00fct\u00e7enizi do\u011fru da\u011f\u0131tmak i\u00e7in\n    platformlar\u0131n rol\u00fcn\u00fc, ba\u015flang\u0131\u00e7 oranlar\u0131n\u0131 ve do\u011fru \u00f6l\u00e7\u00fcm\n    y\u00f6ntemlerini \u00f6\u011frenin.\n\n  \u2022 Primary:\n    meta m\u0131 google ads mi\n\n  \u2022 Secondary:\n    meta ads google ads b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131,\n    reklam b\u00fct\u00e7esi nas\u0131l b\u00f6l\u00fcn\u00fcr,\n    meta reklam b\u00fct\u00e7esi,\n    google ads meta ads fark\u0131\n\n  \u2022 Schema:\n    Article + FAQPage\n\n================================================================\n-->\n\n<meta charset=\"UTF-8\">\n\n<meta\n  name=\"viewport\"\n  content=\"width=device-width, initial-scale=1.0\"\n>\n\n<title>\n  Meta m\u0131 Google Ads mi? Reklam B\u00fct\u00e7esini Do\u011fru Da\u011f\u0131tman\u0131n Yolu \u2014 RTN House\n<\/title>\n\n<meta\n  name=\"description\"\n  content=\"Meta m\u0131 Google Ads mi? Reklam b\u00fct\u00e7enizi do\u011fru da\u011f\u0131tmak i\u00e7in platformlar\u0131n rol\u00fcn\u00fc, ba\u015flang\u0131\u00e7 oranlar\u0131n\u0131 ve do\u011fru \u00f6l\u00e7\u00fcm y\u00f6ntemlerini \u00f6\u011frenin.\"\n>\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n\n<link\n  rel=\"preconnect\"\n  href=\"https:\/\/fonts.gstatic.com\"\n  crossorigin=\"\"\n>\n\n<link\n  href=\"https:\/\/fonts.googleapis.com\/css2?family=Barlow:wght@400;500;600;700&#038;family=Barlow+Semi+Condensed:wght@500;600;700&#038;display=swap\"\n  rel=\"stylesheet\"\n>\n\n\n<style>\n\n.rtnb{\n  --rtn-blue:#0C01FB;\n  --rtn-cyan:#09FEF7;\n  --rtn-link:#5B69FD;\n  --rtn-ink:#0b0b16;\n  --rtn-body:#3a3f4d;\n  --rtn-muted:#7c8190;\n  --rtn-line:#e7e9f2;\n  --rtn-soft:#f5f6fc;\n  --rtn-bg:#ffffff;\n\n  --rtn-head:\"Barlow Semi Condensed\",-apple-system,sans-serif;\n  --rtn-text:\"Barlow\",-apple-system,sans-serif;\n  --rtn-maxw:1100px;\n\n  font-family:var(--rtn-text) !important;\n  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strong{\n  color:var(--rtn-ink) !important;\n  font-weight:600;\n}\n\n.rtnb .rtnb-body ul{\n  margin:0 0 24px;\n  padding:0;\n\n  list-style:none;\n}\n\n.rtnb .rtnb-body ul li{\n  position:relative;\n\n  padding-left:30px;\n  margin:0 0 12px;\n\n  color:var(--rtn-body) !important;\n}\n\n.rtnb .rtnb-body ul li::before{\n  content:\"\";\n\n  position:absolute;\n  left:4px;\n  top:11px;\n\n  width:9px;\n  height:9px;\n\n  border-radius:3px;\n\n  background:var(--rtn-cyan);\n\n  box-shadow:\n    0 0 0 4px rgba(9,254,247,.18);\n\n  transform:rotate(45deg);\n}\n\n.rtnb .rtnb-answer{\n  background:var(--rtn-soft);\n\n  border:1px solid var(--rtn-line);\n  border-left:4px solid var(--rtn-blue);\n\n  border-radius:14px;\n\n  padding:20px 24px;\n  margin:0 0 10px;\n}\n\n.rtnb .rtnb-answer .k{\n  font-family:var(--rtn-head);\n  font-weight:600;\n\n  letter-spacing:.12em;\n  font-size:12px;\n\n  color:var(--rtn-blue) !important;\n\n  display:block;\n  margin-bottom:6px;\n}\n\n.rtnb .rtnb-answer 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55%\n    ),\n    linear-gradient(\n      135deg,\n      #fbfbff,\n      var(--rtn-soft)\n    );\n\n  box-shadow:\n    0 24px 60px -34px rgba(12,1,251,.4);\n}\n\n.rtnb .rtnb-author::before{\n  content:\"\";\n\n  position:absolute;\n\n  left:0;\n  top:0;\n  bottom:0;\n\n  width:5px;\n\n  background:\n    linear-gradient(\n      var(--rtn-blue),\n      var(--rtn-cyan)\n    );\n}\n\n.rtnb .rtnb-author .photo{\n  position:relative;\n  flex:0 0 auto;\n}\n\n.rtnb .rtnb-author .photo img{\n  width:92px;\n  height:92px;\n\n  border-radius:50%;\n\n  object-fit:cover;\n\n  display:block;\n\n  border:3px solid #fff;\n\n  box-shadow:\n    0 0 0 3px var(--rtn-blue),\n    0 14px 30px -12px rgba(12,1,251,.55);\n}\n\n.rtnb .rtnb-author .photo .tick{\n  position:absolute;\n\n  right:-2px;\n  bottom:-2px;\n\n  width:28px;\n  height:28px;\n\n  border-radius:50%;\n\n  background:var(--rtn-blue);\n\n  border:3px solid #fff;\n\n  display:flex;\n  align-items:center;\n  justify-content:center;\n}\n\n.rtnb .rtnb-author .photo .tick svg{\n  width:14px;\n  height:14px;\n}\n\n.rtnb .rtnb-author .photo-fallback{\n  display:none;\n\n  width:92px;\n  height:92px;\n\n  border-radius:50%;\n\n  align-items:center;\n  justify-content:center;\n\n  font-family:var(--rtn-head);\n  font-weight:700;\n  font-size:30px;\n\n  color:#fff !important;\n\n  background:\n    linear-gradient(\n      135deg,\n      var(--rtn-blue),\n      var(--rtn-link)\n    );\n\n  border:3px solid #fff;\n\n  box-shadow:\n    0 0 0 3px var(--rtn-blue),\n    0 14px 30px -12px rgba(12,1,251,.55);\n}\n\n.rtnb .rtnb-author .info{\n  flex:1 1 auto;\n  min-width:0;\n}\n\n.rtnb .rtnb-author .eyebrow{\n  font-family:var(--rtn-head);\n  font-weight:600;\n\n  letter-spacing:.16em;\n  font-size:11px;\n\n  color:var(--rtn-blue) !important;\n\n  display:block;\n\n  margin-bottom:4px;\n}\n\n.rtnb .rtnb-author .n{\n  font-family:var(--rtn-head);\n  font-weight:700;\n\n  color:var(--rtn-ink) !important;\n\n  font-size:22px;\n  line-height:1.1;\n}\n\n.rtnb .rtnb-author .r{\n  font-size:14px;\n\n  color:var(--rtn-muted) !important;\n\n  margin:3px 0 10px;\n\n  font-weight:500;\n}\n\n.rtnb .rtnb-author .bio{\n  font-size:14.5px;\n  line-height:1.6;\n\n  color:var(--rtn-body) !important;\n\n  margin:0;\n}\n\n\n@media(max-width:680px){\n\n  .rtnb{\n    font-size:17px;\n  }\n\n  .rtnb .rtnb-callout,\n  .rtnb .rtnb-cta{\n    padding:26px 22px;\n  }\n\n  .rtnb .rtnb-author{\n    flex-direction:column;\n\n    text-align:center;\n\n    padding:28px 22px;\n  }\n\n  .rtnb .rtnb-author .info{\n    display:flex;\n    flex-direction:column;\n    align-items:center;\n  }\n\n}\n\n<\/style>\n\n\n\n<article class=\"rtnb\">\n\n\n  <header class=\"rtnb-hero\">\n\n    <div class=\"rtnb-wrap\">\n\n\n      <span class=\"rtnb-pill rise d1\">\n\n        <span class=\"dot\"><\/span>\n\n        Performans &amp; Reklam\n\n      <\/span>\n\n\n      <h1\n        class=\"rtnb-title rise d2\"\n        style=\"padding-top:14px;\"\n      >\n        Meta m\u0131 Google Ads mi?\n        Reklam B\u00fct\u00e7esini Do\u011fru Da\u011f\u0131tman\u0131n Yolu\n      <\/h1>\n\n\n      <p class=\"rtnb-lead rise d3\">\n        Meta ve Google Ads ayn\u0131 amaca farkl\u0131 noktalardan hizmet eder.\n        Google, aktif olarak \u00fcr\u00fcn veya hizmet arayan kullan\u0131c\u0131lar\u0131\n        yakalamada g\u00fc\u00e7l\u00fcd\u00fcr. Meta ise yeni kitlelere ula\u015fmak, ilgi\n        olu\u015fturmak ve markay\u0131 hat\u0131rlatmak i\u00e7in kullan\u0131l\u0131r. Bu nedenle\n        reklam b\u00fct\u00e7esini iki platform aras\u0131nda rastgele b\u00f6lmek yerine,\n        her kanal\u0131n sat\u0131\u015f s\u00fcrecindeki rol\u00fcne g\u00f6re planlamak gerekir.\n      <\/p>\n\n\n      <div class=\"rtnb-meta rise d4\">\n\n        <img decoding=\"async\"\n          class=\"avimg\"\n          src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/06\/simal.webp\"\n          alt=\"\u015eimal Yolg\u00f6steren\"\n          onerror=\"this.outerHTML='<span class=av>\u015eY<\/span>&#8216;;&#8221;\n        >\n\n        <strong>\n          \u015eimal Yolg\u00f6steren\n        <\/strong>\n\n        <span class=\"sep\"><\/span>\n\n        <span>\n          4 Kas\u0131m 2026\n        <\/span>\n\n        <span class=\"sep\"><\/span>\n\n        <span>\n          9 dk okuma\n        <\/span>\n\n      <\/div>\n\n\n    <\/div>\n\n  <\/header>\n\n\n\n  <div class=\"rtnb-body\">\n\n    <div class=\"rtnb-narrow\">\n\n\n\n      <div class=\"rtnb-answer\">\n\n        <span class=\"k\">\n          KISA CEVAP\n        <\/span>\n\n        <p>\n          Meta ve Google Ads aras\u0131nda herkes i\u00e7in ge\u00e7erli tek bir b\u00fct\u00e7e\n          oran\u0131 yoktur. \u0130nsanlar \u00fcr\u00fcn veya hizmetinizi aktif olarak\n          ar\u0131yorsa Google&#8217;a daha fazla b\u00fct\u00e7e ay\u0131rmak mant\u0131kl\u0131 olabilir.\n          Talep hen\u00fcz olu\u015fmam\u0131\u015fsa Meta daha \u00f6nemli hale gelir. Ba\u015flang\u0131\u00e7\n          oran\u0131n\u0131 buna g\u00f6re belirleyin, birka\u00e7 haftal\u0131k veri toplay\u0131n ve\n          b\u00fct\u00e7eyi yaln\u0131zca platform ROAS&#8217;\u0131na de\u011fil; ger\u00e7ek sat\u0131\u015f, nitelikli\n          lead veya randevu maliyetine g\u00f6re yeniden da\u011f\u0131t\u0131n.\n        <\/p>\n\n      <\/div>\n\n\n\n      <p>\n        Reklam b\u00fct\u00e7esini Meta ve Google aras\u0131nda nas\u0131l da\u011f\u0131tman\u0131z\n        gerekti\u011fini sordu\u011funuzda genellikle birka\u00e7 standart cevapla\n        kar\u015f\u0131la\u015f\u0131rs\u0131n\u0131z: y\u00fczde 50-50 b\u00f6lmek, y\u00fczde 70-30 ba\u015flamak veya\n        b\u00fct\u00e7eyi ROAS&#8217;\u0131n y\u00fcksek oldu\u011fu platforma aktarmak.\n      <\/p>\n\n\n      <p>\n        Bu yakla\u015f\u0131mlar\u0131n sorunu, i\u015fletmenin nas\u0131l sat\u0131\u015f yapt\u0131\u011f\u0131n\u0131 hesaba\n        katmamalar\u0131d\u0131r. Meta ve Google ayn\u0131 kullan\u0131c\u0131 davran\u0131\u015f\u0131na hitap\n        etmez. Bu nedenle \u00f6nce her platformun sat\u0131\u015f s\u00fcrecindeki g\u00f6revini\n        belirlemek gerekir.\n      <\/p>\n\n\n      <p>\n        Bundan sonra b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131 sabit bir kural olmaktan \u00e7\u0131kar.\n        \u00d6l\u00e7\u00fclebilir ve zaman i\u00e7inde g\u00fcncellenebilir bir test plan\u0131na\n        d\u00f6n\u00fc\u015f\u00fcr.\n      <\/p>\n\n\n\n      <nav class=\"rtnb-toc\">\n\n        <p class=\"t\">\n          BU YAZIDA\n        <\/p>\n\n        <ol>\n\n          <li>\n            <a href=\"#s1\">\n              Neden yaln\u0131zca \u201cMeta m\u0131 Google m\u0131?\u201d diye sormak yeterli de\u011fil?\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s2\">\n              Google ve Meta sat\u0131\u015f s\u00fcrecinde hangi rol\u00fc \u00fcstlenir?\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s3\">\n              2026&#8217;da reklam y\u00f6netiminde neler de\u011fi\u015fti?\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s4\">\n              Ba\u015flang\u0131\u00e7 b\u00fct\u00e7esi nas\u0131l da\u011f\u0131t\u0131labilir?\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s5\">\n              K\u00fc\u00e7\u00fck b\u00fct\u00e7ede neden tek platformla ba\u015flamak daha mant\u0131kl\u0131 olabilir?\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s6\">\n              Meta ve Google birbirini nas\u0131l destekler?\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s7\">\n              Ger\u00e7ek performans nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s8\">\n              90 g\u00fcnl\u00fck b\u00fct\u00e7e optimizasyon plan\u0131\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s9\">\n              Reklam b\u00fct\u00e7esinde s\u0131k yap\u0131lan hatalar\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s10\">\n              S\u0131k sorulan sorular\n            <\/a>\n          <\/li>\n\n        <\/ol>\n\n      <\/nav>\n\n\n\n      <h2 id=\"s1\">\n        Neden Yaln\u0131zca \u201cMeta m\u0131 Google m\u0131?\u201d Diye Sormak Yeterli De\u011fil?\n      <\/h2>\n\n\n      <p>\n        Meta ve Google Ads&#8217;i birbirinin alternatifi gibi de\u011ferlendirmek\n        kolayd\u0131r. Ancak kullan\u0131c\u0131lar bu platformlarda markayla ayn\u0131\n        a\u015famada kar\u015f\u0131la\u015fmaz.\n      <\/p>\n\n\n      <p>\n        Google&#8217;da belirli bir \u00fcr\u00fcn, hizmet veya tedavi arayan ki\u015fi\n        ihtiyac\u0131n\u0131n zaten fark\u0131ndad\u0131r. Kar\u015f\u0131la\u015ft\u0131rma yap\u0131yor ve \u00e7\u00f6z\u00fcm\n        ar\u0131yordur.\n      <\/p>\n\n\n      <p>\n        Instagram veya Facebook&#8217;ta i\u00e7erik t\u00fcketen kullan\u0131c\u0131 ise hen\u00fcz\n        sat\u0131n alma aray\u0131\u015f\u0131nda olmayabilir. Buradaki reklam\u0131n g\u00f6revi\n        ihtiyac\u0131 hat\u0131rlatmak, ilgi olu\u015fturmak veya markay\u0131 tan\u0131tmakt\u0131r.\n      <\/p>\n\n\n      <p>\n        Bu nedenle do\u011fru soru \u201cHangisi daha iyi?\u201d de\u011fildir.\n      <\/p>\n\n\n      <p>\n        As\u0131l sorulmas\u0131 gereken iki soru \u015fudur:\n        <strong>Her platformdan hangi sonucu bekliyoruz?<\/strong>\n        ve\n        <strong>bu sonuca ne kadar b\u00fct\u00e7e ay\u0131rmal\u0131y\u0131z?<\/strong>\n      <\/p>\n\n\n\n      <h2 id=\"s2\">\n        Google ve Meta Sat\u0131\u015f S\u00fcrecinde Hangi Rol\u00fc \u00dcstlenir?\n      <\/h2>\n\n\n\n      <h3>\n        Google mevcut talebi yakalar\n      <\/h3>\n\n\n      <p>\n        Kullan\u0131c\u0131 \u201cAntalya implant tedavisi\u201d veya\n        \u201csu ge\u00e7irmez trekking montu\u201d gibi bir arama yapt\u0131\u011f\u0131nda ihtiyac\u0131n\u0131\n        a\u00e7\u0131k\u00e7a ifade etmi\u015f olur.\n      <\/p>\n\n\n      <p>\n        Search, Shopping ve Performance Max kampanyalar\u0131 bu talebi\n        yakalamak i\u00e7in kullan\u0131l\u0131r. Google&#8217;\u0131n en b\u00fcy\u00fck avantaj\u0131,\n        kullan\u0131c\u0131y\u0131 karar s\u00fcrecinin daha ileri bir a\u015famas\u0131nda\n        yakalayabilmesidir.\n      <\/p>\n\n\n      <p>\n        Ancak burada do\u011fal bir s\u0131n\u0131r vard\u0131r:\n        yeterli arama talebi yoksa yaln\u0131zca reklam b\u00fct\u00e7esini art\u0131rarak\n        yeni arama hacmi olu\u015fturamazs\u0131n\u0131z.\n      <\/p>\n\n\n\n      <h3>\n        Meta yeni talep olu\u015fturur ve ilgiyi canl\u0131 tutar\n      <\/h3>\n\n\n      <p>\n        Meta reklamlar\u0131, kullan\u0131c\u0131 aktif olarak arama yapmadan \u00f6nce\n        kar\u015f\u0131s\u0131na \u00e7\u0131kabilir. Bu nedenle yeni \u00fcr\u00fcnler, lansmanlar,\n        g\u00f6rsel a\u00e7\u0131dan g\u00fc\u00e7l\u00fc kategoriler ve fark\u0131ndal\u0131k gerektiren\n        hizmetlerde \u00f6nemli bir rol oynar.\n      <\/p>\n\n\n      <p>\n        Meta&#8217;n\u0131n performans\u0131 ise kreatif kalitesinden do\u011frudan etkilenir.\n        Ayn\u0131 reklamlar\u0131 uzun s\u00fcre g\u00f6stermek veya yeterince g\u00fc\u00e7l\u00fc bir\n        mesaj sunmamak, b\u00fct\u00e7eyi art\u0131rd\u0131\u011f\u0131n\u0131z halde performans\u0131n\n        b\u00fcy\u00fcmemesine neden olabilir.\n      <\/p>\n\n\n\n      <div class=\"rtnb-quote\">\n        \u201cGoogle mevcut talebi yakalar. Meta ise yeni talep olu\u015fturur.\u201d\n      <\/div>\n\n\n\n      <p>\n        Bu iki g\u00f6rev birbirinin alternatifi de\u011fildir.\n      <\/p>\n\n\n      <p>\n        Yaln\u0131zca Google kullan\u0131rsan\u0131z mevcut talep kadar b\u00fcy\u00fcyebilirsiniz.\n        Yaln\u0131zca Meta kullan\u0131rsan\u0131z ilgisini olu\u015fturdu\u011funuz kullan\u0131c\u0131,\n        sat\u0131n alma a\u015famas\u0131nda Google&#8217;a gidip rakibinizle kar\u015f\u0131la\u015fabilir.\n      <\/p>\n\n\n      <p>\n        Bu nedenle bir\u00e7ok i\u015fletmede as\u0131l performans, iki kanal\u0131n do\u011fru\n        g\u00f6revlerle birlikte kullan\u0131lmas\u0131ndan gelir.\n      <\/p>\n\n\n\n      <h2 id=\"s3\">\n        2026&#8217;da Reklam Y\u00f6netiminde Neler De\u011fi\u015fti?\n      <\/h2>\n\n\n      <p>\n        Hem Google hem de Meta son y\u0131llarda kampanya y\u00f6netimini daha\n        fazla otomasyona ta\u015f\u0131d\u0131. Google taraf\u0131nda Performance Max,\n        AI Max ve Demand Gen; Meta taraf\u0131nda ise Advantage+ yap\u0131lar\u0131\n        giderek daha fazla \u00f6ne \u00e7\u0131k\u0131yor.\n      <\/p>\n\n\n      <p>\n        Bunun b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131 a\u00e7\u0131s\u0131ndan birka\u00e7 \u00f6nemli sonucu var:\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>Kreatif ve veri kalitesi daha \u00f6nemli hale geldi.<\/strong>\n\n          Otomatik hedefleme geni\u015fledik\u00e7e manuel kitle se\u00e7iminden \u00e7ok,\n          reklam\u0131n i\u00e7eri\u011fi ve platforma g\u00f6nderdi\u011finiz d\u00f6n\u00fc\u015f\u00fcm verisinin\n          kalitesi \u00f6nem kazan\u0131yor.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Meta ve Google&#8217;\u0131n g\u00f6revleri eskisi kadar keskin ayr\u0131lm\u0131yor.<\/strong>\n\n          \u00d6rne\u011fin Google Demand Gen, YouTube, Discover ve Gmail \u00fczerinden\n          daha g\u00f6rsel ve ke\u015fif odakl\u0131 reklamlar g\u00f6sterebiliyor.\n\n          Dolay\u0131s\u0131yla Google yaln\u0131zca mevcut talebi yakalayan bir platform\n          olarak d\u00fc\u015f\u00fcn\u00fclmemeli.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Yanl\u0131\u015f b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131 daha pahal\u0131 hale geliyor.<\/strong>\n\n          Reklam maliyetleri artt\u0131k\u00e7a d\u00fc\u015f\u00fck kaliteli trafik veya yanl\u0131\u015f\n          kanala ayr\u0131lan b\u00fct\u00e7enin toplam maliyeti de b\u00fcy\u00fcyor.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Platform raporlar\u0131 daha dikkatli yorumlanmal\u0131.<\/strong>\n\n          Meta ve Google ayn\u0131 sat\u0131\u015f\u0131n olu\u015fmas\u0131nda rol oynayabilir.\n          Bu durumda iki platform da d\u00f6n\u00fc\u015f\u00fcm\u00fc kendi raporuna\n          yazabilir.\n\n          Bu nedenle yaln\u0131zca reklam panellerine bakarak b\u00fct\u00e7e karar\u0131\n          vermek yan\u0131lt\u0131c\u0131 olabilir.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <h2 id=\"s4\">\n        Ba\u015flang\u0131\u00e7 B\u00fct\u00e7esi Nas\u0131l Da\u011f\u0131t\u0131labilir?\n      <\/h2>\n\n\n      <p>\n        Ba\u015flang\u0131\u00e7ta kullanabilece\u011finiz en basit filtre \u015fu:\n        <strong>\n          m\u00fc\u015fteriniz satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fc veya hizmeti aktif olarak ar\u0131yor mu?\n        <\/strong>\n      <\/p>\n\n\n      <p>\n        Cevap evetse Google&#8217;a daha fazla a\u011f\u0131rl\u0131k vermek mant\u0131kl\u0131 olabilir.\n        Cevap hay\u0131rsa Meta ile talep olu\u015fturmak daha \u00f6nemli hale gelir.\n      <\/p>\n\n\n      <p>\n        A\u015fa\u011f\u0131daki oranlar\u0131 kesin kurallar olarak de\u011fil, test i\u00e7in ba\u015flang\u0131\u00e7\n        noktalar\u0131 olarak de\u011ferlendirin.\n      <\/p>\n\n\n\n      <div class=\"rtnb-table-wrap\">\n\n        <table class=\"rtnb-table\">\n\n\n          <tr>\n\n            <th>\n              Durum\n            <\/th>\n\n            <th>\n              Ba\u015flang\u0131\u00e7 yakla\u015f\u0131m\u0131\n            <\/th>\n\n            <th>\n              Google \/ Meta\n            <\/th>\n\n            <th>\n              Neden?\n            <\/th>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>\n                Talep zaten varsa\n              <\/strong>\n\n              <br>\n\n              Yerel hizmetler, tedaviler, B2B hizmetler\n            <\/td>\n\n            <td>\n              Google a\u011f\u0131rl\u0131kl\u0131\n            <\/td>\n\n            <td>\n              %60\u201370 \/ %30\u201340\n            <\/td>\n\n            <td>\n              \u00d6nce aktif arama talebini yakalay\u0131n.\n              Meta&#8217;y\u0131 fark\u0131ndal\u0131k ve yeniden pazarlama i\u00e7in kullan\u0131n.\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>\n                Bilinen \u00fcr\u00fcnlerin sat\u0131ld\u0131\u011f\u0131 e-ticaret ma\u011fazalar\u0131\n              <\/strong>\n            <\/td>\n\n            <td>\n              Daha dengeli\n            <\/td>\n\n            <td>\n              Yakla\u015f\u0131k %50 \/ %50\n            <\/td>\n\n            <td>\n              Google mevcut al\u0131\u015fveri\u015f talebini yakalarken Meta yeni\n              m\u00fc\u015fterilere ula\u015fabilir ve ilgilenen kullan\u0131c\u0131lar\u0131 tekrar\n              hedefleyebilir.\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>\n                Yeni marka, lansman veya d\u00fcrt\u00fcsel \u00fcr\u00fcn\n              <\/strong>\n            <\/td>\n\n            <td>\n              Meta a\u011f\u0131rl\u0131kl\u0131\n            <\/td>\n\n            <td>\n              %30\u201340 \/ %60\u201370\n            <\/td>\n\n            <td>\n              Marka veya \u00fcr\u00fcn hen\u00fcz yeterince aranmad\u0131\u011f\u0131 i\u00e7in \u00f6nce\n              fark\u0131ndal\u0131k ve talep olu\u015fturmak gerekir.\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>\n                Uzun karar s\u00fcrecine sahip y\u00fcksek de\u011ferli lead\n              <\/strong>\n\n              <br>\n\n              Klinikler, sa\u011fl\u0131k turizmi ve benzeri hizmetler\n            <\/td>\n\n            <td>\n              Google a\u011f\u0131rl\u0131kl\u0131\n            <\/td>\n\n            <td>\n              Yakla\u015f\u0131k %60 \/ %40\n            <\/td>\n\n            <td>\n              Google aktif tedavi talebini yakalar.\n              Meta ise g\u00fcven olu\u015fturma ve yeniden pazarlama s\u00fcrecini\n              destekler.\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>\n                \u00c7ok d\u00fc\u015f\u00fck toplam b\u00fct\u00e7e\n              <\/strong>\n            <\/td>\n\n            <td>\n              \u00d6nce tek platform\n            <\/td>\n\n            <td>\n              Tek platformla ba\u015flay\u0131n\n            <\/td>\n\n            <td>\n              \u00c7ok k\u00fc\u00e7\u00fck b\u00fct\u00e7eyi ikiye b\u00f6lmek, her iki kampanyan\u0131n da\n              yeterli d\u00f6n\u00fc\u015f\u00fcm verisi toplamas\u0131n\u0131 zorla\u015ft\u0131rabilir.\n            <\/td>\n\n          <\/tr>\n\n\n        <\/table>\n\n      <\/div>\n\n\n\n      <p>\n        Bu oranlar sabit de\u011fildir. K\u00e2r marj\u0131n\u0131z, sat\u0131\u015f s\u00fcreniz,\n        ortalama sipari\u015f de\u011feriniz, kreatif \u00fcretim kapasiteniz ve\n        ger\u00e7ek sat\u0131\u015f veriniz da\u011f\u0131l\u0131m\u0131 de\u011fi\u015ftirebilir.\n      <\/p>\n\n\n      <p>\n        Bir s\u00fcre veri toplad\u0131ktan sonra kendi sonu\u00e7lar\u0131n\u0131z,\n        ba\u015flang\u0131\u00e7ta kulland\u0131\u011f\u0131n\u0131z b\u00fct\u00fcn genel oranlardan daha de\u011ferlidir.\n      <\/p>\n\n\n\n      <div class=\"rtnb-callout\">\n\n        <span class=\"k\">\n          RTN HOUSE YAKLA\u015eIMI\n        <\/span>\n\n\n        <h3>\n          En ucuz lead, her zaman en de\u011ferli lead de\u011fildir.\n        <\/h3>\n\n\n        <p>\n          \u00d6zellikle sa\u011fl\u0131k turizmi hesaplar\u0131nda Meta daha d\u00fc\u015f\u00fck lead\n          maliyeti \u00fcretebilirken, Google&#8217;dan gelen kullan\u0131c\u0131 karar\n          s\u00fcrecinde daha ileri bir a\u015famada olabilir. Bu nedenle kanallar\u0131\n          yaln\u0131zca lead ba\u015f\u0131na maliyetle kar\u015f\u0131la\u015ft\u0131rm\u0131yoruz. Nitelikli\n          g\u00f6r\u00fc\u015fme, randevu veya ger\u00e7ekle\u015fen sat\u0131\u015f gibi daha ileri\n          sonu\u00e7lara bak\u0131yoruz.\n        <\/p>\n\n      <\/div>\n\n\n\n      <h2 id=\"s5\">\n        K\u00fc\u00e7\u00fck B\u00fct\u00e7ede Neden Tek Platformla Ba\u015flamak Daha Mant\u0131kl\u0131 Olabilir?\n      <\/h2>\n\n\n      <p>\n        Toplam reklam b\u00fct\u00e7eniz d\u00fc\u015f\u00fckse bunu otomatik olarak y\u00fczde\n        50-50 b\u00f6lmek iyi bir fikir olmayabilir.\n      <\/p>\n\n\n      <p>\n        Her iki platformun otomatik teklif sistemleri de \u00f6\u011frenebilmek\n        i\u00e7in yeterli say\u0131da d\u00f6n\u00fc\u015f\u00fcme ihtiya\u00e7 duyar. B\u00fct\u00e7eyi ikiye\n        b\u00f6ld\u00fc\u011f\u00fcn\u00fczde iki tarafta da yeterli veri olu\u015fmayabilir.\n      <\/p>\n\n\n      <p>\n        Bu durumda iki zay\u0131f kampanya yerine tek bir g\u00fc\u00e7l\u00fc kampanyayla\n        ba\u015flamak daha sa\u011fl\u0131kl\u0131 olabilir.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n          <strong>\n            \u00d6nce m\u00fc\u015fterinizin sat\u0131n alma davran\u0131\u015f\u0131na en uygun platformu se\u00e7in.\n          <\/strong>\n        <\/li>\n\n\n        <li>\n          <strong>\n            D\u00f6n\u00fc\u015f\u00fcm takibinin do\u011fru \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve sonu\u00e7lar\u0131n tutarl\u0131 hale\n            geldi\u011fini g\u00f6r\u00fcn.\n          <\/strong>\n        <\/li>\n\n\n        <li>\n\n          <strong>\n            Ard\u0131ndan ikinci platformu kontroll\u00fc bir test b\u00fct\u00e7esiyle ekleyin.\n          <\/strong>\n\n          \u0130lk a\u015famada toplam b\u00fct\u00e7enin yakla\u015f\u0131k y\u00fczde 10\u201320&#8217;si test i\u00e7in\n          yeterli olabilir.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <h2 id=\"s6\">\n        Meta ve Google Birbirini Nas\u0131l Destekler?\n      <\/h2>\n\n\n      <p>\n        Platformlar\u0131 tamamen ba\u011f\u0131ms\u0131z de\u011ferlendirmek m\u00fc\u015fteri yolculu\u011funun\n        \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc g\u00f6zden ka\u00e7\u0131rman\u0131za neden olabilir.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>Meta, Google&#8217;daki marka aramalar\u0131n\u0131 art\u0131rabilir.<\/strong>\n\n          Kullan\u0131c\u0131 markan\u0131z\u0131 ilk kez Instagram&#8217;da g\u00f6rebilir.\n          Daha sonra sat\u0131n alma niyeti olu\u015ftu\u011funda markan\u0131z\u0131 Google&#8217;da\n          arar.\n\n          Son d\u00f6n\u00fc\u015f\u00fcm Google&#8217;a yaz\u0131lsa bile ilk temas Meta&#8217;da ger\u00e7ekle\u015fmi\u015f\n          olabilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Google&#8217;dan gelen ziyaret\u00e7iler Meta yeniden pazarlamas\u0131na girebilir.<\/strong>\n\n          Google reklam\u0131yla sitenize gelen ancak d\u00f6n\u00fc\u015f\u00fcm sa\u011flamayan\n          kullan\u0131c\u0131ya Meta \u00fczerinden tekrar ula\u015fabilirsiniz.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Bir kanaldaki de\u011fi\u015fikli\u011fin etkisi di\u011fer kanalda daha sonra g\u00f6r\u00fclebilir.<\/strong>\n\n          \u00d6rne\u011fin Meta&#8217;daki yeni m\u00fc\u015fteri kampanyalar\u0131n\u0131 durdurdu\u011funuzda\n          Google marka aramalar\u0131ndaki d\u00fc\u015f\u00fc\u015f hemen ba\u015flamayabilir.\n\n          Etki birka\u00e7 hafta sonra g\u00f6r\u00fcn\u00fcr hale gelebilir.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n      <p>\n        Bu nedenle Meta&#8217;y\u0131 yaln\u0131zca do\u011frudan d\u00f6n\u00fc\u015f\u00fcm say\u0131s\u0131yla,\n        Google&#8217;\u0131 da yaln\u0131zca son t\u0131klamayla de\u011ferlendirmek eksik bir\n        analiz olu\u015fturur.\n      <\/p>\n\n\n\n      <h2 id=\"s7\">\n        Ger\u00e7ek Performans Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?\n      <\/h2>\n\n\n      <p>\n        Meta ve Google d\u00f6n\u00fc\u015f\u00fcmleri kendi at\u0131f modellerine g\u00f6re raporlar.\n        Ayn\u0131 kullan\u0131c\u0131 iki platformdaki reklama da temas etti\u011finde ayn\u0131\n        sat\u0131\u015f her iki panelde de g\u00f6r\u00fcnebilir.\n      <\/p>\n\n\n      <p>\n        Bu nedenle Meta ROAS&#8217;\u0131 ile Google ROAS&#8217;\u0131n\u0131 do\u011frudan yan yana\n        koyup b\u00fct\u00e7e karar\u0131 vermek \u00e7o\u011fu zaman yeterli de\u011fildir.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>Toplam i\u015fletme sonucuna bak\u0131n.<\/strong>\n\n          \u0130ki platformdaki toplam harcamay\u0131, toplam sat\u0131\u015f veya nitelikli\n          lead say\u0131s\u0131yla birlikte de\u011ferlendirin.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>GA4 ve CRM verisini kontrol noktas\u0131 olarak kullan\u0131n.<\/strong>\n\n          Platform raporlar\u0131n\u0131 yaln\u0131zca birbirleriyle de\u011fil, kendi\n          analitik ve sat\u0131\u015f verinizle de kar\u015f\u0131la\u015ft\u0131r\u0131n.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Kaliteli d\u00f6n\u00fc\u015f\u00fcmleri platformlara geri g\u00f6nderin.<\/strong>\n\n          Lead odakl\u0131 i\u015fletmelerde yaln\u0131zca form doldurma verisini de\u011fil,\n          nitelikli lead, randevu veya sat\u0131\u015f gibi sonu\u00e7lar\u0131 da reklam\n          platformlar\u0131na aktarmak \u00f6nemlidir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>M\u00fcmk\u00fcnse lift veya kontrol grubu testleri yap\u0131n.<\/strong>\n\n          Belirli bir b\u00f6lgede veya d\u00f6nemde bir kanal\u0131n b\u00fct\u00e7esini azalt\u0131p\n          toplam sonu\u00e7taki de\u011fi\u015fimi incelemek, kanal\u0131n ger\u00e7ek katk\u0131s\u0131n\u0131\n          daha iyi anlaman\u0131za yard\u0131mc\u0131 olabilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Marka aramalar\u0131n\u0131 takip edin.<\/strong>\n\n          Meta yat\u0131r\u0131m\u0131 artt\u0131\u011f\u0131nda Google&#8217;daki marka aramalar\u0131n\u0131n da\n          y\u00fckselmesi, iki kanal\u0131n birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6sterebilir.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <h2 id=\"s8\">\n        90 G\u00fcnl\u00fck B\u00fct\u00e7e Optimizasyon Plan\u0131\n      <\/h2>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>\n            1\u201330. g\u00fcn: Altyap\u0131y\u0131 kurun ve ilk testi ba\u015flat\u0131n.\n          <\/strong>\n\n          D\u00f6n\u00fc\u015f\u00fcm takibini do\u011frulay\u0131n.\n          \u0130\u015f modelinize uygun ba\u015flang\u0131\u00e7 oran\u0131n\u0131 se\u00e7in.\n\n          B\u00fct\u00e7eniz \u00e7ok d\u00fc\u015f\u00fckse \u00f6nce tek platformla ba\u015flay\u0131n.\n\n          \u0130lk haftalarda yeterli veri olu\u015fmadan b\u00fcy\u00fck de\u011fi\u015fiklikler yapmay\u0131n.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>\n            31\u201360. g\u00fcn: Sonu\u00e7lar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n.\n          <\/strong>\n\n          Platformlar\u0131 yaln\u0131zca CPL veya platform ROAS&#8217;\u0131na g\u00f6re de\u011fil,\n          nitelikli sonu\u00e7 ba\u015f\u0131na maliyet \u00fczerinden de\u011ferlendirin.\n\n          Daha g\u00fc\u00e7l\u00fc kanala b\u00fct\u00e7eyi bir anda de\u011fil, y\u00fczde 10\u201320&#8217;lik\n          ad\u0131mlarla aktar\u0131n.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>\n            61\u201390. g\u00fcn: Sonu\u00e7lar\u0131 do\u011frulay\u0131n ve yeni da\u011f\u0131l\u0131m\u0131 belirleyin.\n          <\/strong>\n\n          M\u00fcmk\u00fcnse lift veya kontrol grubu testi uygulay\u0131n.\n\n          Her iki platformdaki kreatifleri yenileyin.\n\n          Bir sonraki d\u00f6nemin b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131n\u0131 ilk 90 g\u00fcnde elde etti\u011finiz\n          verilere g\u00f6re belirleyin.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n      <p>\n        Bundan sonra da\u011f\u0131l\u0131m\u0131 her ay yeniden de\u011ferlendirin.\n        B\u00fcy\u00fck ve ani de\u011fi\u015fiklikler yerine kontroll\u00fc b\u00fct\u00e7e hareketleri\n        yapmak sonu\u00e7lar\u0131 daha sa\u011fl\u0131kl\u0131 yorumlaman\u0131z\u0131 sa\u011flar.\n      <\/p>\n\n\n\n      <h2 id=\"s9\">\n        Reklam B\u00fct\u00e7esinde S\u0131k Yap\u0131lan Hatalar\n      <\/h2>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>\n            B\u00fct\u00e7eyi otomatik olarak y\u00fczde 50-50 b\u00f6lmek.\n          <\/strong>\n\n          Her i\u015fletmenin talep yap\u0131s\u0131 ayn\u0131 de\u011fildir.\n          Da\u011f\u0131l\u0131m\u0131n i\u015f modeline g\u00f6re belirlenmesi gerekir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>\n            Meta ve Google ROAS&#8217;\u0131n\u0131 do\u011frudan kar\u015f\u0131la\u015ft\u0131rmak.\n          <\/strong>\n\n          \u0130ki platform d\u00f6n\u00fc\u015f\u00fcmleri ayn\u0131 y\u00f6ntemle raporlamaz.\n          Bu nedenle yaln\u0131zca panel verisine g\u00f6re karar vermek yan\u0131lt\u0131c\u0131\n          olabilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>\n            Marka aramalar\u0131na ve yeniden pazarlamaya gere\u011finden fazla b\u00fct\u00e7e ay\u0131rmak.\n          <\/strong>\n\n          Bu kampanyalar sat\u0131n almaya yak\u0131n kullan\u0131c\u0131lara ula\u015ft\u0131\u011f\u0131 i\u00e7in\n          do\u011fal olarak daha y\u00fcksek performans g\u00f6sterebilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>\n            Yeni kreatif \u00fcretmeden Meta b\u00fct\u00e7esini art\u0131rmak.\n          <\/strong>\n\n          Reklam yorgunlu\u011fu ba\u015flad\u0131ysa daha fazla b\u00fct\u00e7e ayn\u0131 kreatifin\n          performans\u0131n\u0131 geri getirmez.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>\n            B\u00fct\u00e7eyi birka\u00e7 g\u00fcnde bir de\u011fi\u015ftirmek.\n          <\/strong>\n\n          S\u00fcrekli m\u00fcdahale otomatik teklif sistemlerinin \u00f6\u011frenmesini\n          zorla\u015ft\u0131r\u0131r ve hangi de\u011fi\u015fikli\u011fin ne sonu\u00e7 verdi\u011fini anlamay\u0131\n          g\u00fc\u00e7le\u015ftirir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>\n            Zay\u0131f landing page performans\u0131n\u0131 reklam platformuna ba\u011flamak.\n          <\/strong>\n\n          Reklam do\u011fru kullan\u0131c\u0131y\u0131 getirse bile sayfa yava\u015fsa, teklif net\n          de\u011filse veya sat\u0131\u015f ekibi ge\u00e7 d\u00f6n\u00fc\u015f yap\u0131yorsa b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131n\u0131\n          de\u011fi\u015ftirmek tek ba\u015f\u0131na sorunu \u00e7\u00f6zmez.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <h2 id=\"s10\">\n        S\u0131k Sorulan Sorular\n      <\/h2>\n\n\n\n      <div class=\"rtnb-faq\">\n\n\n        <details>\n\n          <summary>\n            Meta Ads mi Google Ads mi daha iyi?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            Biri genel olarak di\u011ferinden daha iyi de\u011fildir. Google,\n            kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn veya hizmetinizi aktif olarak arad\u0131\u011f\u0131\n            durumlarda daha g\u00fc\u00e7l\u00fc olabilir. Meta ise hen\u00fcz aktif arama\n            yapmayan yeni kitlelere ula\u015fmak ve ilgi olu\u015fturmak i\u00e7in\n            kullan\u0131labilir. Do\u011fru se\u00e7im i\u015f modelinize, hedef kitlenize\n            ve sat\u0131\u015f s\u00fcrecinize ba\u011fl\u0131d\u0131r.\n          <\/div>\n\n        <\/details>\n\n\n\n        <details>\n\n          <summary>\n            K\u00fc\u00e7\u00fck bir b\u00fct\u00e7eyi Meta ve Google aras\u0131nda nas\u0131l b\u00f6lmeliyim?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            B\u00fct\u00e7e iki platformda da yeterli veri olu\u015fturamayacak kadar\n            d\u00fc\u015f\u00fckse \u00f6nce tek platformla ba\u015flamak daha do\u011fru olabilir.\n            \u0130nsanlar \u00fcr\u00fcn veya hizmetinizi aktif olarak ar\u0131yorsa Google,\n            talep yaratman\u0131z gerekiyorsa Meta daha uygun bir ba\u015flang\u0131\u00e7\n            olabilir. \u0130kinci platformu daha sonra kontroll\u00fc bir test\n            b\u00fct\u00e7esiyle ekleyebilirsiniz.\n          <\/div>\n\n        <\/details>\n\n\n\n        <details>\n\n          <summary>\n            E-ticaret i\u00e7in Meta ve Google b\u00fct\u00e7esi nas\u0131l b\u00f6l\u00fcnebilir?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            Bilinen \u00fcr\u00fcnlerin sat\u0131ld\u0131\u011f\u0131 bir e-ticaret ma\u011fazas\u0131 ba\u015flang\u0131\u00e7\n            testi olarak yakla\u015f\u0131k y\u00fczde 50 Google ve y\u00fczde 50 Meta\n            da\u011f\u0131l\u0131m\u0131n\u0131 deneyebilir. Google mevcut al\u0131\u015fveri\u015f talebini\n            yakalarken Meta yeni kitlelere ula\u015fmaya ve yeniden\n            pazarlamaya yard\u0131mc\u0131 olabilir. Daha sonra b\u00fct\u00e7e ger\u00e7ek sat\u0131\u015f\n            verisine g\u00f6re yeniden da\u011f\u0131t\u0131lmal\u0131d\u0131r.\n          <\/div>\n\n        <\/details>\n\n\n\n        <details>\n\n          <summary>\n            Klinik ve sa\u011fl\u0131k turizmi reklamlar\u0131nda Meta m\u0131 Google m\u0131 kullan\u0131lmal\u0131?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            \u00c7o\u011fu durumda iki kanal birlikte kullan\u0131labilir. Google,\n            belirli bir tedaviyi aktif olarak ara\u015ft\u0131ran kullan\u0131c\u0131lar\u0131\n            yakalamaya yard\u0131mc\u0131 olur. Meta ise markay\u0131 tan\u0131tmak,\n            g\u00fcven olu\u015fturmak ve yeniden pazarlama yapmak i\u00e7in kullan\u0131labilir.\n            Performans\u0131 yaln\u0131zca lead maliyetiyle de\u011fil, nitelikli g\u00f6r\u00fc\u015fme\n            ve randevu gibi daha ileri sonu\u00e7larla de\u011ferlendirmek gerekir.\n          <\/div>\n\n        <\/details>\n\n\n\n        <details>\n\n          <summary>\n            B\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131n\u0131 de\u011fi\u015ftirmeden \u00f6nce ne kadar veri toplamal\u0131y\u0131m?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            Kampanyalar\u0131n yeterli say\u0131da d\u00f6n\u00fc\u015f\u00fcm toplamas\u0131na ve otomatik\n            teklif sistemlerinin ilk \u00f6\u011frenme d\u00f6nemini tamamlamas\u0131na\n            zaman tan\u0131mak gerekir. Bu s\u00fcre hesap ve d\u00f6n\u00fc\u015f\u00fcm hacmine g\u00f6re\n            de\u011fi\u015febilir. Yeterli veri olu\u015ftu\u011funda b\u00fct\u00e7eyi b\u00fcy\u00fck s\u0131\u00e7ramalar\n            yerine y\u00fczde 10\u201320 gibi kontroll\u00fc ad\u0131mlarla de\u011fi\u015ftirmek daha\n            sa\u011fl\u0131kl\u0131 olur.\n          <\/div>\n\n        <\/details>\n\n\n\n        <details>\n\n          <summary>\n            Meta ve Google neden ayn\u0131 sat\u0131\u015f\u0131 kendi d\u00f6n\u00fc\u015f\u00fcm\u00fc olarak g\u00f6sterebilir?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            Kullan\u0131c\u0131 sat\u0131n alma \u00f6ncesinde hem Meta hem de Google reklam\u0131na\n            temas etmi\u015f olabilir. Her platform kendi at\u0131f modeline g\u00f6re\n            d\u00f6n\u00fc\u015f\u00fcm\u00fc raporlad\u0131\u011f\u0131 i\u00e7in ayn\u0131 sat\u0131\u015f iki panelde de g\u00f6r\u00fcnebilir.\n            Bu nedenle platform raporlar\u0131n\u0131 toplamak yerine GA4, CRM ve\n            ger\u00e7ek sat\u0131\u015f verisiyle birlikte de\u011ferlendirmek gerekir.\n          <\/div>\n\n        <\/details>\n\n\n      <\/div>\n\n\n\n      <div class=\"rtnb-cta\">\n\n\n        <h3>\n          Reklam b\u00fct\u00e7enizi do\u011fru kanallara da\u011f\u0131tmak ister misiniz?\n        <\/h3>\n\n\n        <p>\n          Meta ve Google Ads hesaplar\u0131n\u0131z\u0131 birlikte de\u011ferlendiriyor;\n          b\u00fct\u00e7eyi yaln\u0131zca platformlar\u0131n raporlad\u0131\u011f\u0131 ROAS&#8217;a g\u00f6re de\u011fil,\n          nitelikli lead, ger\u00e7ek sat\u0131\u015f ve m\u00fc\u015fteri edinme maliyetine g\u00f6re\n          planl\u0131yoruz.\n        <\/p>\n\n\n        <a\n          class=\"rtnb-btn\"\n          href=\"https:\/\/rtnhouse.com\/tr\/dijital-pazarlama\/\"\n        >\n          Dijital Pazarlama Hizmetlerini \u0130nceleyin \u2192\n        <\/a>\n\n\n      <\/div>\n\n\n\n      <div class=\"rtnb-author\">\n\n\n        <div class=\"photo\">\n\n\n          <img loading=\"lazy\" decoding=\"async\"\n            src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/06\/simal.webp\"\n            alt=\"\u015eimal Yolg\u00f6steren\"\n            loading=\"lazy\"\n            width=\"92\"\n            height=\"92\"\n            onerror=\"this.style.display='none';this.parentNode.querySelector('.photo-fallback').style.display='flex';\"\n          >\n\n\n          <span\n            class=\"photo-fallback\"\n            aria-hidden=\"true\"\n          >\n            \u015eY\n          <\/span>\n\n\n          <span\n            class=\"tick\"\n            aria-hidden=\"true\"\n          >\n\n            <svg\n              viewBox=\"0 0 24 24\"\n              fill=\"none\"\n            >\n\n              <path\n                d=\"M5 12.5l4 4L19 7\"\n                stroke=\"#fff\"\n                stroke-width=\"2.6\"\n                stroke-linecap=\"round\"\n                stroke-linejoin=\"round\"\n              \/>\n\n            <\/svg>\n\n          <\/span>\n\n\n        <\/div>\n\n\n\n        <div class=\"info\">\n\n\n          <span class=\"eyebrow\">\n            YAZAN\n          <\/span>\n\n\n          <div class=\"n\">\n            \u015eimal Yolg\u00f6steren\n          <\/div>\n\n\n          <div class=\"r\">\n            Dijital Pazarlama Uzman\u0131 \u00b7 RTN House\n          <\/div>\n\n\n          <p class=\"bio\">\n            RTN House&#8217;ta sa\u011fl\u0131k turizmi ve e-ticaret markalar\u0131n\u0131n\n            performans pazarlamas\u0131 s\u00fcre\u00e7lerinde \u00e7al\u0131\u015f\u0131yor. Meta ve Google\n            Ads kampanyalar\u0131n\u0131n planlanmas\u0131, b\u00fct\u00e7e optimizasyonu,\n            d\u00f6n\u00fc\u015f\u00fcm takibi ve farkl\u0131 pazarlara y\u00f6nelik dijital reklam\n            stratejileri \u00fczerine \u00e7al\u0131\u015f\u0131yor.\n          <\/p>\n\n\n        <\/div>\n\n\n      <\/div>\n\n\n    <\/div>\n\n  <\/div>\n\n\n<\/article>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\":\"https:\/\/schema.org\",\n\n  \"@graph\":[\n\n    {\n      \"@type\":\"Article\",\n\n      \"headline\":\"Meta m\u0131 Google Ads mi? Reklam B\u00fct\u00e7esini Do\u011fru Da\u011f\u0131tman\u0131n Yolu\",\n\n      \"description\":\"Meta m\u0131 Google Ads mi? Reklam b\u00fct\u00e7enizi do\u011fru da\u011f\u0131tmak i\u00e7in platformlar\u0131n rol\u00fcn\u00fc, ba\u015flang\u0131\u00e7 oranlar\u0131n\u0131 ve do\u011fru \u00f6l\u00e7\u00fcm y\u00f6ntemlerini \u00f6\u011frenin.\",\n\n      \"datePublished\":\"2026-11-04\",\n\n      \"dateModified\":\"2026-11-04\",\n\n      \"inLanguage\":\"tr\",\n\n      \"author\":{\n        \"@type\":\"Person\",\n        \"name\":\"\u015eimal Yolg\u00f6steren\",\n        \"jobTitle\":\"Dijital Pazarlama Uzman\u0131\",\n        \"image\":\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/06\/simal.webp\"\n      },\n\n      \"publisher\":{\n        \"@type\":\"Organization\",\n        \"name\":\"RTN House\",\n        \"url\":\"https:\/\/rtnhouse.com\/\",\n\n        \"logo\":{\n          \"@type\":\"ImageObject\",\n          \"url\":\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2025\/10\/rtn-house-logo_1.png\"\n        }\n      },\n\n      \"mainEntityOfPage\":{\n        \"@type\":\"WebPage\",\n        \"@id\":\"https:\/\/rtnhouse.com\/meta-mi-google-ads-mi-butce-dagilimi\/\"\n      }\n\n    },\n\n    {\n      \"@type\":\"FAQPage\",\n\n      \"mainEntity\":[\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"Meta Ads mi Google Ads mi daha iyi?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"Biri genel olarak di\u011ferinden daha iyi de\u011fildir. Google, kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn veya hizmetinizi aktif olarak arad\u0131\u011f\u0131 durumlarda daha g\u00fc\u00e7l\u00fc olabilir. Meta ise hen\u00fcz aktif arama yapmayan yeni kitlelere ula\u015fmak ve ilgi olu\u015fturmak i\u00e7in kullan\u0131labilir. Do\u011fru se\u00e7im i\u015f modelinize, hedef kitlenize ve sat\u0131\u015f s\u00fcrecinize ba\u011fl\u0131d\u0131r.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"K\u00fc\u00e7\u00fck bir b\u00fct\u00e7eyi Meta ve Google aras\u0131nda nas\u0131l b\u00f6lmeliyim?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"B\u00fct\u00e7e iki platformda da yeterli veri olu\u015fturamayacak kadar d\u00fc\u015f\u00fckse \u00f6nce tek platformla ba\u015flamak daha do\u011fru olabilir. \u0130nsanlar \u00fcr\u00fcn veya hizmetinizi aktif olarak ar\u0131yorsa Google, talep yaratman\u0131z gerekiyorsa Meta daha uygun bir ba\u015flang\u0131\u00e7 olabilir. \u0130kinci platformu daha sonra kontroll\u00fc bir test b\u00fct\u00e7esiyle ekleyebilirsiniz.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"E-ticaret i\u00e7in Meta ve Google b\u00fct\u00e7esi nas\u0131l b\u00f6l\u00fcnebilir?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"Bilinen \u00fcr\u00fcnlerin sat\u0131ld\u0131\u011f\u0131 bir e-ticaret ma\u011fazas\u0131 ba\u015flang\u0131\u00e7 testi olarak yakla\u015f\u0131k y\u00fczde 50 Google ve y\u00fczde 50 Meta da\u011f\u0131l\u0131m\u0131n\u0131 deneyebilir. Google mevcut al\u0131\u015fveri\u015f talebini yakalarken Meta yeni kitlelere ula\u015fmaya ve yeniden pazarlamaya yard\u0131mc\u0131 olabilir. Daha sonra b\u00fct\u00e7e ger\u00e7ek sat\u0131\u015f verisine g\u00f6re yeniden da\u011f\u0131t\u0131lmal\u0131d\u0131r.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"Klinik ve sa\u011fl\u0131k turizmi reklamlar\u0131nda Meta m\u0131 Google m\u0131 kullan\u0131lmal\u0131?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"\u00c7o\u011fu durumda iki kanal birlikte kullan\u0131labilir. Google, belirli bir tedaviyi aktif olarak ara\u015ft\u0131ran kullan\u0131c\u0131lar\u0131 yakalamaya yard\u0131mc\u0131 olur. Meta ise markay\u0131 tan\u0131tmak, g\u00fcven olu\u015fturmak ve yeniden pazarlama yapmak i\u00e7in kullan\u0131labilir. Performans\u0131 yaln\u0131zca lead maliyetiyle de\u011fil, nitelikli g\u00f6r\u00fc\u015fme ve randevu gibi daha ileri sonu\u00e7larla de\u011ferlendirmek gerekir.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"B\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131n\u0131 de\u011fi\u015ftirmeden \u00f6nce ne kadar veri toplamal\u0131y\u0131m?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"Kampanyalar\u0131n yeterli say\u0131da d\u00f6n\u00fc\u015f\u00fcm toplamas\u0131na ve otomatik teklif sistemlerinin ilk \u00f6\u011frenme d\u00f6nemini tamamlamas\u0131na zaman tan\u0131mak gerekir. Bu s\u00fcre hesap ve d\u00f6n\u00fc\u015f\u00fcm hacmine g\u00f6re de\u011fi\u015febilir. Yeterli veri olu\u015ftu\u011funda b\u00fct\u00e7eyi b\u00fcy\u00fck s\u0131\u00e7ramalar yerine y\u00fczde 10\u201320 gibi kontroll\u00fc ad\u0131mlarla de\u011fi\u015ftirmek daha sa\u011fl\u0131kl\u0131 olur.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"Meta ve Google neden ayn\u0131 sat\u0131\u015f\u0131 kendi d\u00f6n\u00fc\u015f\u00fcm\u00fc olarak g\u00f6sterebilir?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"Kullan\u0131c\u0131 sat\u0131n alma \u00f6ncesinde hem Meta hem de Google reklam\u0131na temas etmi\u015f olabilir. Her platform kendi at\u0131f modeline g\u00f6re d\u00f6n\u00fc\u015f\u00fcm\u00fc raporlad\u0131\u011f\u0131 i\u00e7in ayn\u0131 sat\u0131\u015f iki panelde de g\u00f6r\u00fcnebilir. Bu nedenle platform raporlar\u0131n\u0131 toplamak yerine GA4, CRM ve ger\u00e7ek sat\u0131\u015f verisiyle birlikte de\u011ferlendirmek gerekir.\"\n          }\n        }\n\n      ]\n\n    }\n\n  ]\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Meta m\u0131 Google Ads mi? Reklam B\u00fct\u00e7esini Do\u011fru Da\u011f\u0131tman\u0131n Yolu \u2014 RTN House Performans &amp; Reklam Meta m\u0131 Google Ads mi? Reklam B\u00fct\u00e7esini Do\u011fru Da\u011f\u0131tman\u0131n Yolu Meta ve Google Ads ayn\u0131 amaca farkl\u0131 noktalardan hizmet eder. Google, aktif olarak \u00fcr\u00fcn&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-12085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama"],"_links":{"self":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/12085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/comments?post=12085"}],"version-history":[{"count":6,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/12085\/revisions"}],"predecessor-version":[{"id":12093,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/12085\/revisions\/12093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/media\/12090"}],"wp:attachment":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/media?parent=12085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/categories?post=12085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/tags?post=12085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}