{"id":12023,"date":"2026-11-02T13:45:14","date_gmt":"2026-11-02T13:45:14","guid":{"rendered":"https:\/\/rtnhouse.com\/ai-mode-caginda-e-ticaret-icin-google-shopping-rehberi\/"},"modified":"2026-11-02T14:29:12","modified_gmt":"2026-11-02T14:29:12","slug":"ai-mode-caginda-e-ticaret-icin-google-shopping-rehberi","status":"publish","type":"post","link":"https:\/\/rtnhouse.com\/tr\/ai-mode-caginda-e-ticaret-icin-google-shopping-rehberi\/","title":{"rendered":"AI Mode \u00c7a\u011f\u0131nda E-Ticaret \u0130\u00e7in Google Shopping Rehberi"},"content":{"rendered":"\n<!--\n================================================================\nRTN HOUSE \u2014 BLOG (TR)\nKategori: E-Ticaret\n\nAI Mode \u00c7a\u011f\u0131nda E-Ticaret \u0130\u00e7in Google Shopping Rehberi\n\nYazar: Buse \u00c7ak\u0131ro\u011flu \u2014 Sosyal Medya ve \u0130\u00e7erik Uzman\u0131\n----------------------------------------------------------------\nSEO META:\n\n  \u2022 Title:\n    AI Mode \u00c7a\u011f\u0131nda E-Ticaret \u0130\u00e7in Google Shopping Rehberi\n\n  \u2022 Slug:\n    google-shopping-rehberi\n\n  \u2022 Meta desc:\n    Google Shopping rehberi: Merchant Center, \u00fcr\u00fcn feed'i,\n    Performance Max ve AI Mode d\u00f6neminde g\u00f6r\u00fcn\u00fcrl\u00fck i\u00e7in\n    temel ad\u0131mlar\u0131 \u00f6\u011frenin.\n\n  \u2022 Primary:\n    google shopping rehberi\n\n  \u2022 Secondary:\n    google shopping nedir,\n    merchant center kurulumu,\n    \u00fcr\u00fcn feed optimizasyonu,\n    performance max al\u0131\u015fveri\u015f\n\n  \u2022 Schema:\n    Article + FAQPage\n\n================================================================\n-->\n\n<meta charset=\"UTF-8\">\n\n<meta\n  name=\"viewport\"\n  content=\"width=device-width, initial-scale=1.0\"\n>\n\n<title>\n  AI Mode \u00c7a\u011f\u0131nda E-Ticaret \u0130\u00e7in Google Shopping Rehberi \u2014 RTN House\n<\/title>\n\n<meta\n  name=\"description\"\n  content=\"Google Shopping rehberi: Merchant Center, \u00fcr\u00fcn 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color:var(--rtn-muted) !important;\n\n  margin:3px 0 10px;\n\n  font-weight:500;\n}\n\n.rtnb .rtnb-author .bio{\n  font-size:14.5px;\n  line-height:1.6;\n\n  color:var(--rtn-body) !important;\n\n  margin:0;\n}\n\n\n@media(max-width:680px){\n\n  .rtnb{\n    font-size:17px;\n  }\n\n  .rtnb .rtnb-callout,\n  .rtnb .rtnb-cta{\n    padding:26px 22px;\n  }\n\n  .rtnb .rtnb-author{\n    flex-direction:column;\n\n    text-align:center;\n\n    padding:28px 22px;\n  }\n\n  .rtnb .rtnb-author .info{\n    display:flex;\n    flex-direction:column;\n    align-items:center;\n  }\n\n}\n\n<\/style>\n\n\n\n<article class=\"rtnb\">\n\n\n  <header class=\"rtnb-hero\">\n\n    <div class=\"rtnb-wrap\">\n\n\n      <span class=\"rtnb-pill rise d1\">\n\n        <span class=\"dot\"><\/span>\n\n        E-Ticaret\n\n      <\/span>\n\n\n      <h1\n        class=\"rtnb-title rise d2\"\n        style=\"padding-top:14px;\"\n      >\n        AI Mode \u00c7a\u011f\u0131nda E-Ticaret \u0130\u00e7in Google Shopping Rehberi\n      <\/h1>\n\n\n      <p class=\"rtnb-lead rise d3\">\n        Google Shopping art\u0131k yaln\u0131zca \u00fcr\u00fcn reklamlar\u0131n\u0131n\n        g\u00f6sterildi\u011fi bir alan de\u011fil. Merchant Center&#8217;daki \u00fcr\u00fcn\n        verileriniz; klasik Shopping sonu\u00e7lar\u0131n\u0131n yan\u0131 s\u0131ra Google&#8217;\u0131n\n        AI destekli al\u0131\u015fveri\u015f deneyimlerinde de kullan\u0131labiliyor.\n        Bu rehberde ma\u011fazan\u0131z\u0131 s\u0131f\u0131rdan nas\u0131l haz\u0131rlayaca\u011f\u0131n\u0131z\u0131\n        ad\u0131m ad\u0131m ele al\u0131yoruz.\n      <\/p>\n\n\n      <div class=\"rtnb-meta rise d4\">\n\n        <img decoding=\"async\"\n          class=\"avimg\"\n          src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/05\/buse.webp\"\n          alt=\"Buse \u00c7ak\u0131ro\u011flu\"\n          onerror=\"this.outerHTML='<span class=av>B\u00c7<\/span>&#8216;;&#8221;\n        >\n\n        <strong>\n          Buse \u00c7ak\u0131ro\u011flu\n        <\/strong>\n\n        <span class=\"sep\"><\/span>\n\n        <span>\n          2 Kas\u0131m 2026\n        <\/span>\n\n        <span class=\"sep\"><\/span>\n\n        <span>\n          10 dk okuma\n        <\/span>\n\n      <\/div>\n\n\n    <\/div>\n\n  <\/header>\n\n\n\n  <div class=\"rtnb-body\">\n\n    <div class=\"rtnb-narrow\">\n\n\n\n      <div class=\"rtnb-answer\">\n\n        <span class=\"k\">\n          KISA CEVAP\n        <\/span>\n\n        <p>\n          Google Shopping, \u00fcr\u00fcnlerinizi g\u00f6rsel, fiyat ve ma\u011faza\n          bilgileriyle Google&#8217;da g\u00f6stermenizi sa\u011flar. Ba\u015flamak i\u00e7in\n          Google Merchant Center hesab\u0131n\u0131z\u0131 olu\u015fturman\u0131z, \u00fcr\u00fcn\n          feed&#8217;inizi do\u011fru \u015fekilde haz\u0131rlaman\u0131z ve \u00fccretli reklam\n          verecekseniz Merchant Center&#8217;\u0131 Google Ads&#8217;e ba\u011flaman\u0131z gerekir.\n          2026&#8217;da bu \u00fcr\u00fcn verileri yaln\u0131zca klasik Shopping sonu\u00e7lar\u0131nda\n          de\u011fil, AI Mode ve Gemini gibi AI destekli al\u0131\u015fveri\u015f\n          deneyimlerinde de \u00f6nem ta\u015f\u0131yor.\n        <\/p>\n\n      <\/div>\n\n\n\n      <p>\n        Google Shopping&#8217;e birka\u00e7 y\u0131l \u00f6nce ba\u015flamak daha basit\n        anlat\u0131labilirdi: \u00fcr\u00fcnleri Merchant Center&#8217;a aktar\u0131n,\n        kampanyay\u0131 olu\u015fturun ve reklamlar\u0131 yay\u0131na al\u0131n.\n        Bu temel yap\u0131 h\u00e2l\u00e2 ge\u00e7erli.\n      <\/p>\n\n\n      <p>\n        De\u011fi\u015fen nokta, \u00fcr\u00fcn verilerinin art\u0131k daha fazla yerde\n        kullan\u0131lmas\u0131. Google, kullan\u0131c\u0131lar\u0131n yaln\u0131zca \u00fcr\u00fcn aramas\u0131\n        yapt\u0131\u011f\u0131 bir sistemden; \u00fcr\u00fcnleri kar\u015f\u0131la\u015ft\u0131rabildi\u011fi, sorular\n        sorabildi\u011fi ve baz\u0131 durumlarda sat\u0131n alma s\u00fcrecini AI destekli\n        deneyimler i\u00e7inde ilerletebildi\u011fi bir yap\u0131ya do\u011fru gidiyor.\n      <\/p>\n\n\n      <p>\n        E-ticaret markalar\u0131 a\u00e7\u0131s\u0131ndan bunun anlam\u0131 a\u00e7\u0131k:\n        Merchant Center&#8217;a g\u00f6nderdi\u011finiz \u00fcr\u00fcn verisinin kalitesi art\u0131k\n        yaln\u0131zca reklam performans\u0131n\u0131 de\u011fil, Google&#8217;\u0131n yeni al\u0131\u015fveri\u015f\n        deneyimlerindeki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc de etkileyebilir.\n      <\/p>\n\n\n\n      <nav class=\"rtnb-toc\">\n\n        <p class=\"t\">\n          BU YAZIDA\n        <\/p>\n\n        <ol>\n\n          <li>\n            <a href=\"#s1\">\n              Google Shopping nedir?\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s2\">\n              AI Mode ve Gemini ile al\u0131\u015fveri\u015fte ne de\u011fi\u015fti?\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s3\">\n              Google Shopping&#8217;in \u00fc\u00e7 temel bile\u015feni\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s4\">\n              \u00dcr\u00fcn feed&#8217;i nas\u0131l optimize edilir?\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s5\">\n              \u00dccretsiz listelemeler ve \u00fccretli Shopping reklamlar\u0131\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s6\">\n              \u0130lk Shopping kampanyas\u0131 nas\u0131l kurulur?\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s7\">\n              Yeni ba\u015flayanlar\u0131n s\u0131k yapt\u0131\u011f\u0131 hatalar\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s8\">\n              \u0130lk 30 g\u00fcn i\u00e7in uygulanabilir plan\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s9\">\n              S\u0131k sorulan sorular\n            <\/a>\n          <\/li>\n\n        <\/ol>\n\n      <\/nav>\n\n\n\n      <h2 id=\"s1\">\n        Google Shopping Nedir?\n      <\/h2>\n\n\n      <p>\n        Google Shopping, \u00fcr\u00fcnlerin g\u00f6rseli, fiyat\u0131 ve ma\u011faza\n        bilgileriyle Google&#8217;\u0131n farkl\u0131 alanlar\u0131nda g\u00f6sterilmesini\n        sa\u011flayan al\u0131\u015fveri\u015f sistemidir.\n      <\/p>\n\n\n      <p>\n        \u00dcr\u00fcnleriniz Shopping sekmesinde, normal arama sonu\u00e7lar\u0131ndaki\n        \u00fcr\u00fcn alanlar\u0131nda, Google G\u00f6rseller&#8217;de, YouTube&#8217;da ve giderek\n        daha fazla AI destekli al\u0131\u015fveri\u015f deneyiminde g\u00f6r\u00fcnebilir.\n      <\/p>\n\n\n      <p>\n        Google Shopping&#8217;i klasik metin reklamlar\u0131ndan ay\u0131ran en \u00f6nemli\n        nokta, e\u015fle\u015fmenin yaln\u0131zca se\u00e7ti\u011finiz anahtar kelimeler \u00fczerinden\n        yap\u0131lmamas\u0131d\u0131r. Google, Merchant Center&#8217;a g\u00f6nderdi\u011finiz\n        <strong>\u00fcr\u00fcn verilerini<\/strong> inceler ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn hangi\n        aramalarda g\u00f6sterilebilece\u011fini bu bilgiler \u00fczerinden belirler.\n      <\/p>\n\n\n      <p>\n        Bu nedenle \u00fcr\u00fcn ba\u015fl\u0131\u011f\u0131, a\u00e7\u0131klamas\u0131, fiyat\u0131, g\u00f6rseli,\n        stok bilgisi ve \u00fcr\u00fcn tan\u0131mlay\u0131c\u0131lar\u0131 yaln\u0131zca katalog bilgisi\n        de\u011fildir. Ayn\u0131 zamanda Google&#8217;\u0131n \u00fcr\u00fcn\u00fcn\u00fcz\u00fc anlamas\u0131n\u0131 sa\u011flayan\n        temel verilerdir.\n      <\/p>\n\n\n\n      <h2 id=\"s2\">\n        AI Mode ve Gemini ile Al\u0131\u015fveri\u015fte Ne De\u011fi\u015fti?\n      <\/h2>\n\n\n      <p>\n        Google Shopping&#8217;e bug\u00fcn ba\u015flayan bir e-ticaret markas\u0131n\u0131n\n        AI Mode ve Gemini taraf\u0131ndaki geli\u015fmeleri de dikkate almas\u0131\n        gerekiyor.\n      <\/p>\n\n\n\n      <h3>\n        AI yan\u0131tlar\u0131nda Merchant Center verileri kullan\u0131labiliyor\n      <\/h3>\n\n\n      <p>\n        Kullan\u0131c\u0131 art\u0131k yaln\u0131zca \u201cs\u0131rt \u00e7antas\u0131\u201d aramas\u0131 yapmak zorunda\n        de\u011fil. \u201c15 in\u00e7 laptop alan, su ge\u00e7irmez ve belirli bir b\u00fct\u00e7enin\n        alt\u0131nda s\u0131rt \u00e7antas\u0131\u201d gibi ayr\u0131nt\u0131l\u0131 bir istek de yazabiliyor.\n      <\/p>\n\n\n      <p>\n        Google&#8217;\u0131n AI destekli al\u0131\u015fveri\u015f deneyimleri bu t\u00fcr sorgulara\n        yan\u0131t verirken \u00fcr\u00fcn dizinindeki verilerden yararlan\u0131yor.\n        Merchant Center da bu \u00fcr\u00fcn verisinin temel kaynaklar\u0131ndan biri.\n      <\/p>\n\n\n      <p>\n        Bu y\u00fczden eksik veya y\u00fczeysel haz\u0131rlanm\u0131\u015f bir feed yaln\u0131zca\n        klasik Shopping reklamlar\u0131nda de\u011fil, AI destekli \u00fcr\u00fcn\n        \u00f6nerilerinde de g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc s\u0131n\u0131rlayabilir.\n      <\/p>\n\n\n\n      <h3>\n        Baz\u0131 sat\u0131n alma ad\u0131mlar\u0131 Google i\u00e7inde ilerleyebiliyor\n      <\/h3>\n\n\n      <p>\n        Google&#8217;\u0131n Ocak 2026&#8217;da duyurdu\u011fu Universal Commerce Protocol\n        (UCP), AI destekli al\u0131\u015fveri\u015f deneyimlerinde sat\u0131n alma s\u00fcrecini\n        daha do\u011frudan hale getirmeyi ama\u00e7l\u0131yor.\n      <\/p>\n\n\n      <p>\n        Uygun sat\u0131c\u0131larda kullan\u0131c\u0131, AI Mode veya Gemini \u00fczerinden\n        \u00fcr\u00fcn\u00fc se\u00e7ip Google Pay ile \u00f6deme ad\u0131m\u0131na ilerleyebiliyor.\n        Sipari\u015fin haz\u0131rlanmas\u0131, g\u00f6nderimi, m\u00fc\u015fteri ili\u015fkileri ve iade\n        s\u00fcre\u00e7leri ise sat\u0131c\u0131 taraf\u0131ndan y\u00f6netilmeye devam ediyor.\n      <\/p>\n\n\n      <p>\n        Bu \u00f6zellikler her pazarda ayn\u0131 anda kullan\u0131ma a\u00e7\u0131lmad\u0131\u011f\u0131 i\u00e7in,\n        hesab\u0131n\u0131zda hangi se\u00e7eneklerin aktif oldu\u011funu Merchant Center\n        \u00fczerinden kontrol etmeniz gerekir.\n      <\/p>\n\n\n\n      <h3>\n        Merchant Center&#8217;\u0131n rol\u00fc b\u00fcy\u00fcyor\n      <\/h3>\n\n\n      <p>\n        Merchant Center art\u0131k yaln\u0131zca reklam kampanyas\u0131na \u00fcr\u00fcn g\u00f6nderen\n        bir katalog sistemi de\u011fil. Google&#8217;\u0131n farkl\u0131 al\u0131\u015fveri\u015f\n        deneyimlerinde kulland\u0131\u011f\u0131 \u00fcr\u00fcn verilerinin y\u00f6netildi\u011fi merkez\n        haline geliyor.\n      <\/p>\n\n\n      <p>\n        Google ayr\u0131ca al\u0131\u015fveri\u015f sorular\u0131na marka ad\u0131na yan\u0131t vermeyi\n        ama\u00e7layan Business Agent gibi \u00f6zellikler ve AI Mode i\u00e7inde\n        reklam g\u00f6sterimine y\u00f6nelik yeni formatlar \u00fczerinde \u00e7al\u0131\u015f\u0131yor.\n      <\/p>\n\n\n      <p>\n        Yeni ba\u015flayan bir ma\u011fazan\u0131n ilk g\u00fcnden b\u00fct\u00fcn bu \u00f6zellikleri\n        kullanmas\u0131 gerekmiyor. \u00d6ncelik, temel Merchant Center yap\u0131s\u0131n\u0131\n        ve \u00fcr\u00fcn feed&#8217;ini do\u011fru kurmak olmal\u0131.\n      <\/p>\n\n\n\n      <div class=\"rtnb-quote\">\n        \u201cAI destekli al\u0131\u015fveri\u015fte g\u00f6r\u00fcn\u00fcr olmak i\u00e7in ilk yat\u0131r\u0131m\u0131n\u0131z\n        daha b\u00fcy\u00fck reklam b\u00fct\u00e7esi de\u011fil, daha kaliteli \u00fcr\u00fcn verisi olmal\u0131.\u201d\n      <\/div>\n\n\n\n      <h2 id=\"s3\">\n        Google Shopping&#8217;in \u00dc\u00e7 Temel Bile\u015feni\n      <\/h2>\n\n\n\n      <h3>\n        1. Google Merchant Center\n      <\/h3>\n\n\n      <p>\n        Merchant Center, ma\u011fazan\u0131z ile Google aras\u0131ndaki \u00fcr\u00fcn veri\n        merkezidir. \u0130\u015fletme bilgileri, \u00fcr\u00fcnler, kargo se\u00e7enekleri,\n        iade politikalar\u0131 ve gerekli vergi ayarlar\u0131 burada y\u00f6netilir.\n      <\/p>\n\n\n      <p>\n        Ayn\u0131 zamanda web sitenizi do\u011frular ve ma\u011fazan\u0131n size ait\n        oldu\u011funu burada onaylars\u0131n\u0131z.\n      <\/p>\n\n\n      <p>\n        Merchant Center kurulmadan Google Shopping&#8217;in di\u011fer ad\u0131mlar\u0131na\n        sa\u011fl\u0131kl\u0131 bi\u00e7imde ge\u00e7emezsiniz.\n      <\/p>\n\n\n\n      <h3>\n        2. \u00dcr\u00fcn feed&#8217;i\n      <\/h3>\n\n\n      <p>\n        \u00dcr\u00fcn feed&#8217;i; \u00fcr\u00fcn ba\u015fl\u0131\u011f\u0131, a\u00e7\u0131klamas\u0131, fiyat\u0131, stok durumu,\n        g\u00f6rselleri, marka bilgisi ve \u00fcr\u00fcn kodlar\u0131 gibi verilerin\n        Google&#8217;a d\u00fczenli bi\u00e7imde aktar\u0131lmas\u0131n\u0131 sa\u011flar.\n      <\/p>\n\n\n      <p>\n        Shopify veya WooCommerce gibi altyap\u0131larda feed \u00e7o\u011fu zaman\n        entegrasyonlar arac\u0131l\u0131\u011f\u0131yla otomatik olu\u015fturulabilir.\n        Bu nedenle \u00fcr\u00fcnleri tek tek manuel y\u00fcklemek genellikle\n        gerekli de\u011fildir.\n      <\/p>\n\n\n      <p>\n        Ancak otomatik olu\u015fturulmu\u015f olmas\u0131 feed&#8217;in iyi oldu\u011fu anlam\u0131na\n        gelmez. \u00dcr\u00fcn ba\u015fl\u0131klar\u0131n\u0131, g\u00f6rselleri ve eksik bilgileri yine\n        kontrol etmek ve iyile\u015ftirmek gerekir.\n      <\/p>\n\n\n\n      <h3>\n        3. Merchant Center verisini kullanan reklam kampanyas\u0131\n      <\/h3>\n\n\n      <p>\n        \u00dccretli Google Shopping reklamlar\u0131 Google Ads \u00fczerinden\n        y\u00f6netilir. Merchant Center hesab\u0131n\u0131z\u0131 Google Ads&#8217;e ba\u011flad\u0131ktan\n        sonra \u00fcr\u00fcn feed&#8217;inizi reklam kampanyalar\u0131nda kullanabilirsiniz.\n      <\/p>\n\n\n      <p>\n        Yeni ba\u015flayan bir\u00e7ok reklamveren Performance Max ile ba\u015flar.\n        Performance Max, \u00fcr\u00fcn verisini kullanarak reklamlar\u0131 Shopping,\n        Arama, YouTube, Display ve Gmail gibi farkl\u0131 Google\n        kanallar\u0131nda g\u00f6sterebilir.\n      <\/p>\n\n\n      <p>\n        Daha ayr\u0131nt\u0131l\u0131 \u00fcr\u00fcn ve teklif kontrol\u00fcne ihtiya\u00e7 duydu\u011funuz\n        durumlarda standart Shopping kampanyalar\u0131 da tercih edilebilir.\n      <\/p>\n\n\n\n      <h2 id=\"s4\">\n        \u00dcr\u00fcn Feed&#8217;i Nas\u0131l Optimize Edilir?\n      <\/h2>\n\n\n      <p>\n        Shopping taraf\u0131nda performans\u0131 yaln\u0131zca b\u00fct\u00e7e ve teklif stratejisi\n        belirlemez. Google&#8217;\u0131n \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda sahip oldu\u011fu veri de\n        do\u011frudan \u00f6nemlidir.\n      <\/p>\n\n\n      <p>\n        Bu nedenle \u00f6zellikle yeni bir hesapta ilk optimizasyon alan\u0131\n        \u00e7o\u011fu zaman kampanya de\u011fil, \u00fcr\u00fcn feed&#8217;i olmal\u0131d\u0131r.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>\u00dcr\u00fcn ba\u015fl\u0131klar\u0131n\u0131 a\u00e7\u0131klay\u0131c\u0131 yaz\u0131n.<\/strong>\n\n          Ba\u015fl\u0131kta yaln\u0131zca \u00fcr\u00fcn veya model ad\u0131n\u0131 kullanmak yerine,\n          m\u00fc\u015fterinin arama yaparken kullanaca\u011f\u0131 temel \u00f6zellikleri de\n          ekleyin.\n\n          \u00d6rne\u011fin \u201cAria Mont\u201d yerine\n          \u201cKad\u0131n Su Ge\u00e7irmez Outdoor Mont \u2013 Hafif, Katlanabilir, Lacivert\u201d\n          \u00fcr\u00fcn hakk\u0131nda Google&#8217;a \u00e7ok daha fazla bilgi verir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>\u00dcr\u00fcn g\u00f6rsellerini iyile\u015ftirin.<\/strong>\n\n          G\u00f6rseller net, y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc ve \u00fcr\u00fcn\u00fc a\u00e7\u0131k bi\u00e7imde\n          g\u00f6stermeli. Gereksiz yaz\u0131lar, filigranlar veya \u00fcr\u00fcn\u00fc g\u00f6lgeleyen\n          grafikler kullanmamak daha sa\u011fl\u0131kl\u0131 olur.\n\n          Renk varyantlar\u0131 varsa m\u00fcmk\u00fcn oldu\u011funca her varyanta do\u011fru\n          g\u00f6rseli atay\u0131n.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>GTIN, MPN ve marka bilgilerini eksiksiz girin.<\/strong>\n\n          Bu tan\u0131mlay\u0131c\u0131lar Google&#8217;\u0131n hangi \u00fcr\u00fcn\u00fc satt\u0131\u011f\u0131n\u0131z\u0131 daha\n          do\u011fru anlamas\u0131na yard\u0131mc\u0131 olur.\n\n          \u00dcr\u00fcn\u00fcn ger\u00e7ek bir GTIN veya barkod bilgisi varsa bunu mutlaka\n          kullan\u0131n.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Fiyat ve stok bilgisini g\u00fcncel tutun.<\/strong>\n\n          Merchant Center&#8217;daki fiyat ile \u00fcr\u00fcn sayfas\u0131ndaki fiyat farkl\u0131\n          olmamal\u0131.\n\n          Ayn\u0131 durum stok bilgisi i\u00e7in de ge\u00e7erli. Veri uyu\u015fmazl\u0131klar\u0131\n          \u00fcr\u00fcn reddine ve reklamlar\u0131n durmas\u0131na neden olabilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Kargo ve iade ko\u015fullar\u0131n\u0131 do\u011fru girin.<\/strong>\n\n          Teslimat \u00fccreti, teslimat s\u00fcresi ve iade ko\u015fullar\u0131 sat\u0131n alma\n          karar\u0131n\u0131n \u00f6nemli par\u00e7alar\u0131d\u0131r.\n\n          Bu bilgiler AI destekli kar\u015f\u0131la\u015ft\u0131rmalarda da de\u011fer kazan\u0131yor.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>\u00dcr\u00fcn a\u00e7\u0131klamalar\u0131nda somut bilgi verin.<\/strong>\n\n          A\u00e7\u0131klamay\u0131 gereksiz pazarlama c\u00fcmleleriyle doldurmak yerine\n          \u00f6l\u00e7\u00fcler, malzeme, uyumluluk, kullan\u0131m alan\u0131, bak\u0131m bilgileri\n          ve kutu i\u00e7eri\u011fi gibi ger\u00e7ekten i\u015fe yarayan ayr\u0131nt\u0131lar\u0131 yaz\u0131n.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Custom label kullan\u0131n.<\/strong>\n\n          \u00dcr\u00fcnlerinizi k\u00e2r marj\u0131na, sezona, stok durumuna veya sat\u0131\u015f\n          performans\u0131na g\u00f6re etiketleyebilirsiniz.\n\n          B\u00f6ylece kampanya i\u00e7inde farkl\u0131 \u00fcr\u00fcn gruplar\u0131n\u0131 daha kolay\n          y\u00f6netebilirsiniz.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <div class=\"rtnb-callout\">\n\n        <span class=\"k\">\n          RTN HOUSE YAKLA\u015eIMI\n        <\/span>\n\n\n        <h3>\n          \u0130lk optimizasyonu kampanyada de\u011fil, feed&#8217;de yap\u0131n.\n        <\/h3>\n\n\n        <p>\n          Shopping hesaplar\u0131nda d\u00fc\u015f\u00fck g\u00f6sterim veya zay\u0131f e\u015fle\u015fme\n          g\u00f6rd\u00fc\u011f\u00fcm\u00fczde yaln\u0131zca teklif stratejisine bakm\u0131yoruz.\n          \u00dcr\u00fcn ba\u015fl\u0131klar\u0131n\u0131, g\u00f6rselleri, GTIN bilgilerini, fiyat ve stok\n          senkronizasyonunu da kontrol ediyoruz. \u00d6zellikle yeni\n          hesaplarda feed taraf\u0131ndaki d\u00fczenlemeler \u00f6nemli fark\n          yaratabiliyor.\n        <\/p>\n\n      <\/div>\n\n\n\n      <h2 id=\"s5\">\n        \u00dccretsiz Listelemeler ve \u00dccretli Shopping Reklamlar\u0131\n      <\/h2>\n\n\n      <p>\n        Google Shopping&#8217;i kullanmak i\u00e7in her \u00fcr\u00fcn g\u00f6steriminde reklam\n        b\u00fct\u00e7esi harcaman\u0131z gerekmez. Merchant Center&#8217;a g\u00f6nderdi\u011finiz\n        uygun \u00fcr\u00fcnler Google&#8217;\u0131n \u00fccretsiz \u00fcr\u00fcn listelemelerinde de\n        g\u00f6sterilebilir.\n      <\/p>\n\n\n      <p>\n        \u00dccretsiz listelemeler ve \u00fccretli reklamlar ayn\u0131 temel \u00fcr\u00fcn\n        verisinden yararlan\u0131r. Bu nedenle iyi haz\u0131rlanm\u0131\u015f bir feed,\n        reklam vermedi\u011finiz alanlarda da ek g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayabilir.\n      <\/p>\n\n\n\n      <div class=\"rtnb-table-wrap\">\n\n        <table class=\"rtnb-table\">\n\n\n          <tr>\n\n            <th><\/th>\n\n            <th>\n              \u00dccretsiz listelemeler\n            <\/th>\n\n            <th>\n              \u00dccretli Shopping \/ Performance Max\n            <\/th>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>Maliyet<\/strong>\n            <\/td>\n\n            <td>\n              T\u0131klama ba\u015f\u0131na reklam \u00fccreti yok\n            <\/td>\n\n            <td>\n              Belirledi\u011finiz reklam b\u00fct\u00e7esi kullan\u0131l\u0131r\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>Kontrol<\/strong>\n            <\/td>\n\n            <td>\n              Daha s\u0131n\u0131rl\u0131\n            <\/td>\n\n            <td>\n              B\u00fct\u00e7e, hedef ve \u00fcr\u00fcn grubu taraf\u0131nda daha fazla kontrol\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>Sonu\u00e7 h\u0131z\u0131<\/strong>\n            <\/td>\n\n            <td>\n              Daha yava\u015f ve de\u011fi\u015fken olabilir\n            <\/td>\n\n            <td>\n              Daha h\u0131zl\u0131 veri toplama ve \u00f6l\u00e7ekleme imk\u00e2n\u0131\n            <\/td>\n\n          <\/tr>\n\n\n          <tr>\n\n            <td>\n              <strong>Ne i\u00e7in kullan\u0131l\u0131r?<\/strong>\n            <\/td>\n\n            <td>\n              Ek g\u00f6r\u00fcn\u00fcrl\u00fck ve feed performans\u0131n\u0131 g\u00f6zlemlemek\n            <\/td>\n\n            <td>\n              \u00d6l\u00e7\u00fclebilir sat\u0131\u015f ve b\u00fcy\u00fcme hedefleri\n            <\/td>\n\n          <\/tr>\n\n\n        <\/table>\n\n      <\/div>\n\n\n\n      <p>\n        Yeni ba\u015flayan bir ma\u011faza i\u00e7in mant\u0131kl\u0131 s\u0131ra;\n        \u00f6nce Merchant Center ve feed&#8217;i do\u011fru kurmak, \u00fccretsiz\n        listelemeleri aktif hale getirmek ve ard\u0131ndan kontroll\u00fc\n        bir b\u00fct\u00e7eyle \u00fccretli kampanyaya ge\u00e7mektir.\n      <\/p>\n\n\n\n      <h2 id=\"s6\">\n        \u0130lk Shopping Kampanyas\u0131 Nas\u0131l Kurulur?\n      <\/h2>\n\n\n      <p>\n        \u0130lk kampanyay\u0131 gereksiz yere karma\u015f\u0131k hale getirmeyin.\n        Ba\u015flang\u0131\u00e7ta sa\u011flam bir \u00f6l\u00e7\u00fcm altyap\u0131s\u0131 ve temiz \u00fcr\u00fcn verisi,\n        \u00e7ok say\u0131da kampanyadan daha de\u011ferlidir.\n      <\/p>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>\u00d6nce d\u00f6n\u00fc\u015f\u00fcm takibini do\u011frulay\u0131n.<\/strong>\n\n          Google Ads&#8217;e do\u011fru sat\u0131n alma verisi gitmiyorsa otomatik teklif\n          sistemi sa\u011fl\u0131kl\u0131 \u00f6\u011frenemez.\n\n          Yaln\u0131zca sayfa g\u00f6r\u00fcnt\u00fcleme veya sepete ekleme de\u011fil, ger\u00e7ek\n          sat\u0131n alma i\u015flemlerinin do\u011fru kaydedildi\u011finden emin olun.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Ba\u015flang\u0131\u00e7ta yap\u0131y\u0131 sade tutun.<\/strong>\n\n          Merchant Center feed&#8217;inize ba\u011fl\u0131 tek bir Performance Max\n          kampanyas\u0131, ilk test i\u00e7in yeterli olabilir.\n\n          B\u00fct\u00e7eyi birka\u00e7 hafta boyunca s\u00fcrd\u00fcrebilece\u011finiz bir seviyede\n          belirleyin.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Kaliteli kreatifler ekleyin.<\/strong>\n\n          Performance Max yaln\u0131zca \u00fcr\u00fcn feed&#8217;indeki g\u00f6rselleri\n          kullanmaz. Ba\u015fl\u0131k, a\u00e7\u0131klama, logo, ek g\u00f6rseller ve m\u00fcmk\u00fcnse\n          video da kampanya performans\u0131n\u0131 etkileyebilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Markal\u0131 ve markas\u0131z talebi m\u00fcmk\u00fcn oldu\u011funca ayr\u0131 de\u011ferlendirin.<\/strong>\n\n          Kendi marka ad\u0131n\u0131z\u0131 arayan kullan\u0131c\u0131lar\u0131n d\u00f6n\u00fc\u015f\u00fcm ihtimali\n          genellikle daha y\u00fcksektir.\n\n          Bu trafik di\u011fer aramalarla birlikte de\u011ferlendirildi\u011finde\n          kampanyan\u0131n ger\u00e7ek kazan\u0131m performans\u0131 oldu\u011fundan daha g\u00fc\u00e7l\u00fc\n          g\u00f6r\u00fcnebilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Her g\u00fcn b\u00fcy\u00fck de\u011fi\u015fiklik yapmay\u0131n.<\/strong>\n\n          Performance Max gibi otomatik kampanyalar\u0131n veri toplamas\u0131\n          ve \u00f6\u011frenmesi i\u00e7in zamana ihtiyac\u0131 vard\u0131r.\n\n          B\u00fct\u00e7eyi, hedefleri veya kampanya yap\u0131s\u0131n\u0131 s\u00fcrekli de\u011fi\u015ftirmek\n          de\u011ferlendirme yapmay\u0131 zorla\u015ft\u0131r\u0131r.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <h2 id=\"s7\">\n        Yeni Ba\u015flayanlar\u0131n S\u0131k Yapt\u0131\u011f\u0131 Hatalar\n      <\/h2>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>Eksik bir \u00fcr\u00fcn feed&#8217;iyle reklam vermeye ba\u015flamak.<\/strong>\n\n          Yetersiz ba\u015fl\u0131klar, yanl\u0131\u015f kategoriler veya eksik \u00fcr\u00fcn\n          kodlar\u0131 Google&#8217;\u0131n \u00fcr\u00fcnleri do\u011fru sorgularla e\u015fle\u015ftirmesini\n          zorla\u015ft\u0131r\u0131r.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Reddedilen \u00fcr\u00fcnleri kontrol etmemek.<\/strong>\n\n          Merchant Center taraf\u0131ndan reddedilen bir \u00fcr\u00fcn aktif olarak\n          g\u00f6sterilemez.\n\n          Hesaptaki tan\u0131lama ve \u00fcr\u00fcn sorunlar\u0131n\u0131 d\u00fczenli kontrol edin.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Feed ile \u00fcr\u00fcn sayfas\u0131ndaki fiyat\u0131 farkl\u0131 b\u0131rakmak.<\/strong>\n\n          \u00dcr\u00fcn sayfas\u0131ndaki fiyat veya stok bilgisi Merchant Center&#8217;daki\n          veriden farkl\u0131ysa \u00fcr\u00fcn reddedilebilir.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>B\u00fct\u00fcn \u00fcr\u00fcnlere ayn\u0131 \u00f6nceli\u011fi vermek.<\/strong>\n\n          En \u00e7ok satan, y\u00fcksek marjl\u0131 veya stratejik \u00fcr\u00fcnleriniz,\n          d\u00fc\u015f\u00fck talep g\u00f6ren \u00fcr\u00fcnlerden daha fazla dikkat gerektirebilir.\n\n          Custom label kullanarak bu gruplar\u0131 birbirinden ay\u0131r\u0131n.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>Kampanyay\u0131 birka\u00e7 g\u00fcn i\u00e7inde ba\u015far\u0131s\u0131z ilan etmek.<\/strong>\n\n          Otomatik kampanyalar belirli bir veri hacmine ula\u015fmadan sa\u011fl\u0131kl\u0131\n          bi\u00e7imde de\u011ferlendirilemez.\n\n          Performans\u0131 m\u00fcmk\u00fcn oldu\u011funca birka\u00e7 g\u00fcnl\u00fck sonu\u00e7 yerine daha\n          anlaml\u0131 bir zaman aral\u0131\u011f\u0131nda inceleyin.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>AI destekli al\u0131\u015fveri\u015f deneyimlerini ayr\u0131 bir konu sanmak.<\/strong>\n\n          Google&#8217;\u0131n yeni al\u0131\u015fveri\u015f deneyimleri de b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ayn\u0131 \u00fcr\u00fcn\n          verilerine dayan\u0131yor.\n\n          Merchant Center verisini iyile\u015ftirmek bu nedenle yaln\u0131zca\n          klasik Shopping reklamlar\u0131na de\u011fil, daha geni\u015f Google\n          ekosistemine katk\u0131 sa\u011flayabilir.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <h2 id=\"s8\">\n        \u0130lk 30 G\u00fcn \u0130\u00e7in Uygulanabilir Plan\n      <\/h2>\n\n\n      <ul>\n\n\n        <li>\n\n          <strong>1. hafta:<\/strong>\n\n          Merchant Center hesab\u0131n\u0131z\u0131 olu\u015fturun.\n          Web sitenizi do\u011frulay\u0131n.\n          Kargo ve iade ayarlar\u0131n\u0131 tamamlay\u0131n.\n          E-ticaret altyap\u0131n\u0131z\u0131 Merchant Center&#8217;a ba\u011flay\u0131n ve \u00fcr\u00fcnlerin\n          do\u011fru \u015fekilde aktar\u0131l\u0131p aktar\u0131lmad\u0131\u011f\u0131n\u0131 kontrol edin.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>2. hafta:<\/strong>\n\n          Merchant Center&#8217;daki \u00fcr\u00fcn hatalar\u0131n\u0131 d\u00fczeltin.\n          \u00d6zellikle en \u00e7ok satan \u00fcr\u00fcnlerin ba\u015fl\u0131klar\u0131n\u0131 g\u00f6zden ge\u00e7irin.\n          Zay\u0131f \u00fcr\u00fcn g\u00f6rsellerini de\u011fi\u015ftirin ve eksik GTIN veya di\u011fer\n          tan\u0131mlay\u0131c\u0131lar\u0131 tamamlay\u0131n.\n\n          Ayn\u0131 hafta sat\u0131n alma d\u00f6n\u00fc\u015f\u00fcm takibini de test edin.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>3. hafta:<\/strong>\n\n          Yeterli reklam g\u00f6rseli ve metniyle ilk Performance Max\n          kampanyan\u0131z\u0131 ba\u015flat\u0131n.\n\n          \u00c7ok satan, y\u00fcksek marjl\u0131 veya stratejik \u00fcr\u00fcnleri custom label\n          yard\u0131m\u0131yla grupland\u0131r\u0131n.\n\n        <\/li>\n\n\n        <li>\n\n          <strong>4. hafta:<\/strong>\n\n          Merchant Center&#8217;daki reddedilen \u00fcr\u00fcnleri tekrar kontrol edin.\n          Kampanyan\u0131n arama ve \u00fcr\u00fcn i\u00e7g\u00f6r\u00fclerini inceleyin.\n\n          \u00dcr\u00fcnlerinizin Google Shopping ve ula\u015fabildi\u011finiz AI destekli\n          sonu\u00e7larda nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcne bak\u0131n.\n\n          Gerekli optimizasyonlar\u0131 yap\u0131n ancak yeterli veri olmadan\n          kampanyay\u0131 tamamen yeniden kurmay\u0131n.\n\n        <\/li>\n\n\n      <\/ul>\n\n\n\n      <p>\n        Ayr\u0131ca GA4 taraf\u0131nda Gemini, ChatGPT ve Perplexity gibi\n        AI platformlar\u0131ndan gelen trafi\u011fi ayr\u0131 kaynaklar olarak takip\n        etmek faydal\u0131 olabilir. B\u00f6ylece zaman i\u00e7inde AI kaynakl\u0131\n        ziyaretlerin e-ticaret sitenizde ne kadar pay ald\u0131\u011f\u0131n\u0131\n        g\u00f6rebilirsiniz.\n      <\/p>\n\n\n\n      <h2 id=\"s9\">\n        S\u0131k Sorulan Sorular\n      <\/h2>\n\n\n\n      <div class=\"rtnb-faq\">\n\n\n        <details>\n\n          <summary>\n            Google Shopping&#8217;e ba\u015flamak i\u00e7in neye ihtiyac\u0131m var?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            \u00d6ncelikle web sitenizin do\u011fruland\u0131\u011f\u0131 bir Google Merchant\n            Center hesab\u0131na ihtiyac\u0131n\u0131z var. \u00dcr\u00fcn feed&#8217;inizin onaylanm\u0131\u015f\n            olmas\u0131, kargo ve iade bilgilerinin de do\u011fru \u015fekilde\n            tan\u0131mlanmas\u0131 gerekir. \u00dccretli kampanya \u00e7al\u0131\u015ft\u0131racaksan\u0131z\n            Merchant Center hesab\u0131n\u0131z\u0131 Google Ads&#8217;e ba\u011flamal\u0131 ve\n            d\u00f6n\u00fc\u015f\u00fcm takibini kurmal\u0131s\u0131n\u0131z.\n          <\/div>\n\n        <\/details>\n\n\n\n        <details>\n\n          <summary>\n            Google Shopping \u00fccretsiz mi?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            Google&#8217;\u0131n \u00fccretsiz \u00fcr\u00fcn listelemelerinde t\u0131klama ba\u015f\u0131na\n            reklam \u00fccreti \u00f6demezsiniz. \u00dccretli Shopping reklamlar\u0131 ve\n            Performance Max kampanyalar\u0131 ise Google Ads b\u00fct\u00e7enizi\n            kullan\u0131r. Her iki yap\u0131 da Merchant Center&#8217;daki \u00fcr\u00fcn\n            verilerinizden yararlan\u0131r.\n          <\/div>\n\n        <\/details>\n\n\n\n        <details>\n\n          <summary>\n            Yeni ba\u015flayan biri Performance Max m\u0131 yoksa standart Shopping mi kullanmal\u0131?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            Performance Max, yeni ba\u015flayanlar i\u00e7in daha sade bir ba\u015flang\u0131\u00e7\n            sunabilir ve \u00fcr\u00fcnleri birden fazla Google kanal\u0131nda\n            g\u00f6sterebilir. Standart Shopping ise \u00fcr\u00fcn gruplar\u0131 ve teklif\n            y\u00f6netiminde daha fazla kontrol gerekti\u011finde tercih edilebilir.\n          <\/div>\n\n        <\/details>\n\n\n\n        <details>\n\n          <summary>\n            Google Shopping, AI Mode ve Gemini ile ba\u011flant\u0131l\u0131 m\u0131?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            Evet. Google&#8217;\u0131n AI destekli al\u0131\u015fveri\u015f deneyimleri Merchant\n            Center \u00fczerinden sa\u011flanan \u00fcr\u00fcn verilerinden yararlanabiliyor.\n            Ancak sohbet i\u00e7inde sat\u0131n alma gibi yeni \u00f6zellikler pazarlara\n            ve sat\u0131c\u0131lara g\u00f6re a\u015famal\u0131 bi\u00e7imde kullan\u0131ma a\u00e7\u0131l\u0131yor.\n            Hesab\u0131n\u0131zda hangi \u00f6zelliklerin aktif oldu\u011funu Merchant\n            Center&#8217;dan kontrol etmeniz gerekir.\n          <\/div>\n\n        <\/details>\n\n\n\n        <details>\n\n          <summary>\n            \u00dcr\u00fcn feed&#8217;inde en \u00e7ok hangi alanlara dikkat etmeliyim?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            \u00dcr\u00fcn ba\u015fl\u0131\u011f\u0131, g\u00f6rseller, fiyat, stok bilgisi ve GTIN gibi\n            \u00fcr\u00fcn tan\u0131mlay\u0131c\u0131lar\u0131 en kritik alanlar aras\u0131ndad\u0131r.\n            A\u00e7\u0131k ve do\u011fru \u00fcr\u00fcn verisi, Google&#8217;\u0131n \u00fcr\u00fcn\u00fcn\u00fcz\u00fc ilgili\n            sorgularla daha sa\u011fl\u0131kl\u0131 e\u015fle\u015ftirmesine yard\u0131mc\u0131 olur.\n          <\/div>\n\n        <\/details>\n\n\n\n        <details>\n\n          <summary>\n            Google Shopping kampanyas\u0131n\u0131n sonu\u00e7 vermesi ne kadar s\u00fcrer?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            Merchant Center \u00fcr\u00fcn onaylar\u0131 birka\u00e7 g\u00fcn s\u00fcrebilir.\n            Performance Max gibi otomatik kampanyalar\u0131n sa\u011fl\u0131kl\u0131 veri\n            toplamas\u0131 ise daha uzun s\u00fcrebilir. Bu nedenle performans\u0131\n            yaln\u0131zca birka\u00e7 g\u00fcnl\u00fck sonu\u00e7la de\u011ferlendirmek yerine birka\u00e7\n            haftal\u0131k veri \u00fczerinden incelemek daha do\u011fru olur.\n          <\/div>\n\n        <\/details>\n\n\n      <\/div>\n\n\n\n      <div class=\"rtnb-cta\">\n\n\n        <h3>\n          Google Shopping altyap\u0131n\u0131z\u0131 do\u011fru kurmak ister misiniz?\n        <\/h3>\n\n\n        <p>\n          Merchant Center ve \u00fcr\u00fcn feed&#8217;inizi inceliyor,\n          veri sorunlar\u0131n\u0131 gideriyor ve Shopping ile Performance Max\n          kampanyalar\u0131n\u0131z\u0131 sat\u0131\u015f hedeflerinize g\u00f6re yap\u0131land\u0131r\u0131yoruz.\n        <\/p>\n\n\n        <a\n          class=\"rtnb-btn\"\n          href=\"https:\/\/rtnhouse.com\/tr\/e-ticaret-danismanligi\/\"\n        >\n          E-Ticaret Dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131 \u0130nceleyin \u2192\n        <\/a>\n\n\n      <\/div>\n\n\n\n      <div class=\"rtnb-author\">\n\n\n        <div class=\"photo\">\n\n\n          <img loading=\"lazy\" decoding=\"async\"\n            src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/05\/buse.webp\"\n            alt=\"Buse \u00c7ak\u0131ro\u011flu\"\n            loading=\"lazy\"\n            width=\"92\"\n            height=\"92\"\n            onerror=\"this.style.display='none';this.parentNode.querySelector('.photo-fallback').style.display='flex';\"\n          >\n\n\n          <span\n            class=\"photo-fallback\"\n            aria-hidden=\"true\"\n          >\n            B\u00c7\n          <\/span>\n\n\n          <span\n            class=\"tick\"\n            aria-hidden=\"true\"\n          >\n\n            <svg\n              viewBox=\"0 0 24 24\"\n              fill=\"none\"\n            >\n\n              <path\n                d=\"M5 12.5l4 4L19 7\"\n                stroke=\"#fff\"\n                stroke-width=\"2.6\"\n                stroke-linecap=\"round\"\n                stroke-linejoin=\"round\"\n              \/>\n\n            <\/svg>\n\n          <\/span>\n\n\n        <\/div>\n\n\n\n        <div class=\"info\">\n\n\n          <span class=\"eyebrow\">\n            YAZAN\n          <\/span>\n\n\n          <div class=\"n\">\n            Buse \u00c7ak\u0131ro\u011flu\n          <\/div>\n\n\n          <div class=\"r\">\n            Sosyal Medya ve \u0130\u00e7erik Uzman\u0131 \u00b7 RTN House\n          <\/div>\n\n\n          <p class=\"bio\">\n            RTN House&#8217;ta i\u00e7erik \u00fcretimi ve e-ticaret markalar\u0131 \u00fczerine\n            \u00e7al\u0131\u015fan Buse \u00c7ak\u0131ro\u011flu; sosyal medya i\u00e7eriklerini,\n            kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 ve e-ticaret performans\u0131n\u0131 birlikte\n            de\u011ferlendiren i\u00e7erik stratejileri geli\u015ftiriyor.\n          <\/p>\n\n\n        <\/div>\n\n\n      <\/div>\n\n\n    <\/div>\n\n  <\/div>\n\n\n<\/article>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\":\"https:\/\/schema.org\",\n  \"@graph\":[\n    {\n      \"@type\":\"Article\",\n\n      \"headline\":\"AI Mode \u00c7a\u011f\u0131nda E-Ticaret \u0130\u00e7in Google Shopping Rehberi\",\n\n      \"description\":\"Google Shopping rehberi: Merchant Center, \u00fcr\u00fcn feed'i, Performance Max ve AI Mode d\u00f6neminde g\u00f6r\u00fcn\u00fcrl\u00fck i\u00e7in temel ad\u0131mlar\u0131 \u00f6\u011frenin.\",\n\n      \"datePublished\":\"2026-11-02\",\n\n      \"dateModified\":\"2026-11-02\",\n\n      \"inLanguage\":\"tr\",\n\n      \"author\":{\n        \"@type\":\"Person\",\n        \"name\":\"Buse \u00c7ak\u0131ro\u011flu\",\n        \"jobTitle\":\"Sosyal Medya ve \u0130\u00e7erik Uzman\u0131\",\n        \"image\":\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/05\/buse.webp\"\n      },\n\n      \"publisher\":{\n        \"@type\":\"Organization\",\n        \"name\":\"RTN House\",\n        \"url\":\"https:\/\/rtnhouse.com\/\",\n        \"logo\":{\n          \"@type\":\"ImageObject\",\n          \"url\":\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2025\/10\/rtn-house-logo_1.png\"\n        }\n      },\n\n      \"mainEntityOfPage\":{\n        \"@type\":\"WebPage\",\n        \"@id\":\"https:\/\/rtnhouse.com\/google-shopping-rehberi\/\"\n      }\n\n    },\n\n    {\n      \"@type\":\"FAQPage\",\n\n      \"mainEntity\":[\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"Google Shopping'e ba\u015flamak i\u00e7in neye ihtiyac\u0131m var?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"\u00d6ncelikle web sitenizin do\u011fruland\u0131\u011f\u0131 bir Google Merchant Center hesab\u0131na ihtiyac\u0131n\u0131z vard\u0131r. \u00dcr\u00fcn feed'inizin onaylanm\u0131\u015f olmas\u0131, kargo ve iade bilgilerinin do\u011fru \u015fekilde tan\u0131mlanmas\u0131 gerekir. \u00dccretli kampanya \u00e7al\u0131\u015ft\u0131racaksan\u0131z Merchant Center hesab\u0131n\u0131z\u0131 Google Ads'e ba\u011flamal\u0131 ve d\u00f6n\u00fc\u015f\u00fcm takibini kurmal\u0131s\u0131n\u0131z.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"Google Shopping \u00fccretsiz mi?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"Google'\u0131n \u00fccretsiz \u00fcr\u00fcn listelemelerinde t\u0131klama ba\u015f\u0131na reklam \u00fccreti \u00f6demezsiniz. \u00dccretli Shopping reklamlar\u0131 ve Performance Max kampanyalar\u0131 ise Google Ads b\u00fct\u00e7enizi kullan\u0131r. Her iki yap\u0131 da Merchant Center'daki \u00fcr\u00fcn verilerinizden yararlan\u0131r.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"Yeni ba\u015flayan biri Performance Max m\u0131 yoksa standart Shopping mi kullanmal\u0131?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"Performance Max, yeni ba\u015flayanlar i\u00e7in daha sade bir ba\u015flang\u0131\u00e7 sunabilir ve \u00fcr\u00fcnleri birden fazla Google kanal\u0131nda g\u00f6sterebilir. Standart Shopping ise \u00fcr\u00fcn gruplar\u0131 ve teklif y\u00f6netiminde daha fazla kontrol gerekti\u011finde tercih edilebilir.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"Google Shopping, AI Mode ve Gemini ile ba\u011flant\u0131l\u0131 m\u0131?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"Evet. Google'\u0131n AI destekli al\u0131\u015fveri\u015f deneyimleri Merchant Center \u00fczerinden sa\u011flanan \u00fcr\u00fcn verilerinden yararlanabilir. Ancak sohbet i\u00e7inde sat\u0131n alma gibi yeni \u00f6zellikler pazarlara ve sat\u0131c\u0131lara g\u00f6re a\u015famal\u0131 bi\u00e7imde kullan\u0131ma a\u00e7\u0131lmaktad\u0131r.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"\u00dcr\u00fcn feed'inde en \u00e7ok hangi alanlara dikkat etmeliyim?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"\u00dcr\u00fcn ba\u015fl\u0131\u011f\u0131, g\u00f6rseller, fiyat, stok bilgisi ve GTIN gibi \u00fcr\u00fcn tan\u0131mlay\u0131c\u0131lar\u0131 en kritik alanlar aras\u0131ndad\u0131r. A\u00e7\u0131k ve do\u011fru \u00fcr\u00fcn verisi, Google'\u0131n \u00fcr\u00fcn\u00fcn\u00fcz\u00fc ilgili sorgularla daha sa\u011fl\u0131kl\u0131 e\u015fle\u015ftirmesine yard\u0131mc\u0131 olur.\"\n          }\n        },\n\n        {\n          \"@type\":\"Question\",\n\n          \"name\":\"Google Shopping kampanyas\u0131n\u0131n sonu\u00e7 vermesi ne kadar s\u00fcrer?\",\n\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n\n            \"text\":\"Merchant Center \u00fcr\u00fcn onaylar\u0131 birka\u00e7 g\u00fcn s\u00fcrebilir. Performance Max gibi otomatik kampanyalar\u0131n sa\u011fl\u0131kl\u0131 veri toplamas\u0131 ise daha uzun s\u00fcrebilir. Bu nedenle performans\u0131 birka\u00e7 g\u00fcnl\u00fck sonu\u00e7 yerine birka\u00e7 haftal\u0131k veri \u00fczerinden de\u011ferlendirmek daha do\u011fru olur.\"\n          }\n        }\n\n      ]\n\n    }\n\n  ]\n\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>AI Mode \u00c7a\u011f\u0131nda E-Ticaret \u0130\u00e7in Google Shopping Rehberi \u2014 RTN House E-Ticaret AI Mode \u00c7a\u011f\u0131nda E-Ticaret \u0130\u00e7in Google Shopping Rehberi Google Shopping art\u0131k yaln\u0131zca \u00fcr\u00fcn reklamlar\u0131n\u0131n g\u00f6sterildi\u011fi bir alan de\u011fil. Merchant Center&#8217;daki \u00fcr\u00fcn verileriniz; klasik Shopping sonu\u00e7lar\u0131n\u0131n yan\u0131 s\u0131ra Google&#8217;\u0131n&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-12023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret"],"_links":{"self":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/12023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/comments?post=12023"}],"version-history":[{"count":8,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/12023\/revisions"}],"predecessor-version":[{"id":12033,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/12023\/revisions\/12033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/media\/12030"}],"wp:attachment":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/media?parent=12023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/categories?post=12023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/tags?post=12023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}