{"id":11848,"date":"2026-09-04T10:50:56","date_gmt":"2026-09-04T10:50:56","guid":{"rendered":"https:\/\/rtnhouse.com\/yuksek-donusumlu-landing-page-nasil-tasarlanir\/"},"modified":"2026-09-04T11:15:11","modified_gmt":"2026-09-04T11:15:11","slug":"yuksek-donusumlu-landing-page-nasil-tasarlanir","status":"publish","type":"post","link":"https:\/\/rtnhouse.com\/tr\/yuksek-donusumlu-landing-page-nasil-tasarlanir\/","title":{"rendered":"Y\u00fcksek D\u00f6n\u00fc\u015f\u00fcml\u00fc Landing Page Nas\u0131l Tasarlan\u0131r?"},"content":{"rendered":"\n<!--\n================================================================\nRTN HOUSE \u2014 BLOG (TR)\nKategori: Web & Grafik Tasar\u0131m\nY\u00fcksek D\u00f6n\u00fc\u015f\u00fcml\u00fc Landing Page Nas\u0131l Tasarlan\u0131r?\nYazar: \u015eerife Kurto\u011flu \u2014 Web Tasar\u0131mc\u0131 & SEO Uzman\u0131\n----------------------------------------------------------------\nSEO META:\n  \u2022 Title: Y\u00fcksek D\u00f6n\u00fc\u015f\u00fcml\u00fc Landing Page Nas\u0131l Tasarlan\u0131r?\n  \u2022 Slug: yuksek-donusumlu-landing-page\n  \u2022 Meta desc: Y\u00fcksek d\u00f6n\u00fc\u015f\u00fcml\u00fc landing page nas\u0131l tasarlan\u0131r? Ba\u015fl\u0131k, CTA, form, g\u00fcven unsurlar\u0131 ve mobil tasar\u0131m i\u00e7in temel kurallar\u0131 ke\u015ffedin.\n  \u2022 Primary: landing page nas\u0131l tasarlan\u0131r\n  \u2022 Secondary: y\u00fcksek d\u00f6n\u00fc\u015f\u00fcml\u00fc landing page, landing page tasar\u0131m kurallar\u0131, landing page anatomisi\n  \u2022 Schema: Article + FAQPage\n================================================================\n-->\n\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n<title>Y\u00fcksek D\u00f6n\u00fc\u015f\u00fcml\u00fc Landing Page Nas\u0131l Tasarlan\u0131r? \u2014 RTN House<\/title>\n\n<meta\n  name=\"description\"\n  content=\"Y\u00fcksek d\u00f6n\u00fc\u015f\u00fcml\u00fc landing page nas\u0131l tasarlan\u0131r? Ba\u015fl\u0131k, CTA, form, g\u00fcven unsurlar\u0131 ve mobil tasar\u0131m i\u00e7in temel kurallar\u0131 ke\u015ffedin.\"\n>\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin=\"\">\n\n<link\n  href=\"https:\/\/fonts.googleapis.com\/css2?family=Barlow:wght@400;500;600;700&#038;family=Barlow+Semi+Condensed:wght@500;600;700&#038;display=swap\"\n  rel=\"stylesheet\"\n>\n\n<style>\n.rtnb{\n  --rtn-blue:#0C01FB;\n  --rtn-cyan:#09FEF7;\n  --rtn-link:#5B69FD;\n  --rtn-ink:#0b0b16;\n  --rtn-body:#3a3f4d;\n  --rtn-muted:#7c8190;\n  --rtn-line:#e7e9f2;\n  --rtn-soft:#f5f6fc;\n  --rtn-bg:#ffffff;\n  --rtn-head:\"Barlow Semi Condensed\",-apple-system,sans-serif;\n  --rtn-text:\"Barlow\",-apple-system,sans-serif;\n  --rtn-maxw:1100px;\n\n  font-family:var(--rtn-text) !important;\n  color:var(--rtn-body) !important;\n  background:var(--rtn-bg) !important;\n  line-height:1.72;\n  font-size:18px;\n  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justify-content:center;\n}\n\n.rtnb .rtnb-author .photo .tick svg{\n  width:14px;\n  height:14px;\n}\n\n.rtnb .rtnb-author .photo-fallback{\n  display:none;\n  width:92px;\n  height:92px;\n  border-radius:50%;\n  align-items:center;\n  justify-content:center;\n  font-family:var(--rtn-head);\n  font-weight:700;\n  font-size:30px;\n  color:#fff !important;\n  background:linear-gradient(135deg,var(--rtn-blue),var(--rtn-link));\n  border:3px solid #fff;\n  box-shadow:\n    0 0 0 3px var(--rtn-blue),\n    0 14px 30px -12px rgba(12,1,251,.55);\n}\n\n.rtnb .rtnb-author .info{\n  flex:1 1 auto;\n  min-width:0;\n}\n\n.rtnb .rtnb-author .eyebrow{\n  font-family:var(--rtn-head);\n  font-weight:600;\n  letter-spacing:.16em;\n  font-size:11px;\n  color:var(--rtn-blue) !important;\n  display:block;\n  margin-bottom:4px;\n}\n\n.rtnb .rtnb-author .n{\n  font-family:var(--rtn-head);\n  font-weight:700;\n  color:var(--rtn-ink) !important;\n  font-size:22px;\n  line-height:1.1;\n}\n\n.rtnb .rtnb-author .r{\n  font-size:14px;\n  color:var(--rtn-muted) !important;\n  margin:3px 0 10px;\n  font-weight:500;\n}\n\n.rtnb .rtnb-author .bio{\n  font-size:14.5px;\n  line-height:1.6;\n  color:var(--rtn-body) !important;\n  margin:0;\n}\n\n@media(max-width:680px){\n  .rtnb{font-size:17px;}\n\n  .rtnb .rtnb-gallery{\n    grid-template-columns:1fr;\n  }\n\n  .rtnb .rtnb-callout,\n  .rtnb .rtnb-cta{\n    padding:26px 22px;\n  }\n\n  .rtnb .rtnb-author{\n    flex-direction:column;\n    text-align:center;\n    padding:28px 22px;\n  }\n\n  .rtnb .rtnb-author .info{\n    display:flex;\n    flex-direction:column;\n    align-items:center;\n  }\n}\n<\/style>\n\n\n<article class=\"rtnb\">\n\n  <header class=\"rtnb-hero\">\n    <div class=\"rtnb-wrap\">\n\n      <span class=\"rtnb-pill rise d1\">\n        <span class=\"dot\"><\/span>\n        Web &#038; Grafik Tasar\u0131m\n      <\/span>\n\n      <h1 class=\"rtnb-title rise d2\" style=\"padding-top:14px;\">\n        Y\u00fcksek D\u00f6n\u00fc\u015f\u00fcml\u00fc Landing Page Nas\u0131l Tasarlan\u0131r?\n      <\/h1>\n\n      <p class=\"rtnb-lead rise d3\">\n        \u0130yi bir landing page, ziyaret\u00e7iye \u00fc\u00e7 \u015feyi k\u0131sa s\u00fcrede anlat\u0131r:\n        ne sunuyorsunuz, neden tercih edilmeli ve sonraki ad\u0131m ne?\n        D\u00f6n\u00fc\u015f\u00fcm\u00fc art\u0131ran tasar\u0131m da bu \u00fc\u00e7 soruya m\u00fcmk\u00fcn oldu\u011funca a\u00e7\u0131k\n        cevap veren bir yap\u0131 kurmakla ba\u015flar.\n      <\/p>\n\n      <div class=\"rtnb-meta rise d4\">\n\n        <img decoding=\"async\"\n          class=\"avimg\"\n          src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/06\/serife.webp\"\n          alt=\"\u015eerife Kurto\u011flu\"\n          onerror=\"this.outerHTML='<span class=av>\u015eK<\/span>&#8216;;&#8221;\n        >\n\n        <strong>\u015eerife Kurto\u011flu<\/strong>\n\n        <span class=\"sep\"><\/span>\n        <span>04.09.2026<\/span>\n\n        <span class=\"sep\"><\/span>\n        <span>9 dk okuma<\/span>\n\n      <\/div>\n\n    <\/div>\n  <\/header>\n\n\n  <div class=\"rtnb-body\">\n    <div class=\"rtnb-narrow\">\n\n\n      <div class=\"rtnb-answer\">\n        <span class=\"k\">KISA CEVAP<\/span>\n\n        <p>\n          Y\u00fcksek d\u00f6n\u00fc\u015f\u00fcml\u00fc bir landing page; net bir teklif, g\u00fc\u00e7l\u00fc bir\n          ba\u015fl\u0131k, belirgin bir CTA, g\u00fcven veren i\u00e7erikler ve kolay\n          tamamlanan bir formdan olu\u015fur. Ama\u00e7, ziyaret\u00e7inin dikkatini\n          da\u011f\u0131tmadan onu tek bir sonraki ad\u0131ma y\u00f6nlendirmektir.\n        <\/p>\n      <\/div>\n\n\n      <p>\n        Ana sayfa ile landing page ayn\u0131 i\u015fi yapmaz. Ana sayfa, markay\u0131\n        genel hatlar\u0131yla tan\u0131t\u0131r ve kullan\u0131c\u0131y\u0131 sitenin farkl\u0131\n        b\u00f6l\u00fcmlerine y\u00f6nlendirir. Landing page ise belirli bir kampanya\n        i\u00e7in haz\u0131rlan\u0131r ve tek bir hedefe odaklan\u0131r.\n      <\/p>\n\n      <p>\n        \u00d6rne\u011fin Google Ads veya Meta reklam\u0131ndan gelen bir kullan\u0131c\u0131,\n        reklamda g\u00f6rd\u00fc\u011f\u00fc teklifin devam\u0131n\u0131 landing page&#8217;de de g\u00f6rmek\n        ister. Ba\u015fl\u0131k de\u011fi\u015fir, teklif belirsizle\u015fir veya sayfa gereksiz\n        bilgilerle dolarsa kullan\u0131c\u0131 ne yapmas\u0131 gerekti\u011fini anlamakta\n        zorlan\u0131r.\n      <\/p>\n\n      <p>\n        Bu nedenle iyi bir landing page yaln\u0131zca g\u00fczel g\u00f6r\u00fcnmemelidir.\n        Sayfan\u0131n mesaj\u0131, i\u00e7erik s\u0131ras\u0131 ve CTA&#8217;lar\u0131 kullan\u0131c\u0131y\u0131 karar\n        vermeye haz\u0131rlamal\u0131d\u0131r. Tasar\u0131m\u0131n as\u0131l g\u00f6revi de bu s\u00fcreci\n        m\u00fcmk\u00fcn oldu\u011funca kolayla\u015ft\u0131rmakt\u0131r.\n      <\/p>\n\n\n      <nav class=\"rtnb-toc\">\n\n        <p class=\"t\">BU YAZIDA<\/p>\n\n        <ol>\n          <li>\n            <a href=\"#s1\">\n              Landing page ile ana sayfa aras\u0131ndaki fark nedir?\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s2\">\n              Y\u00fcksek d\u00f6n\u00fc\u015f\u00fcml\u00fc bir landing page&#8217;in temel b\u00f6l\u00fcmleri\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s3\">\n              D\u00f6n\u00fc\u015f\u00fcm odakl\u0131 landing page tasar\u0131m kurallar\u0131\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s4\">\n              En s\u0131k yap\u0131lan landing page hatalar\u0131\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s5\">\n              Tasarlad\u0131\u011f\u0131m\u0131z landing page \u00f6rnekleri\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s6\">\n              Mobil landing page tasar\u0131m\u0131nda nelere dikkat edilmeli?\n            <\/a>\n          <\/li>\n\n          <li>\n            <a href=\"#s7\">\n              S\u0131k sorulan sorular\n            <\/a>\n          <\/li>\n        <\/ol>\n\n      <\/nav>\n\n\n      <h2 id=\"s1\">\n        Landing Page ile Ana Sayfa Aras\u0131ndaki Fark Nedir?\n      <\/h2>\n\n      <p>\n        Ana sayfan\u0131n g\u00f6revi markay\u0131 genel olarak tan\u0131tmakt\u0131r. Bu nedenle\n        \u00fcr\u00fcnler, hizmetler, hakk\u0131m\u0131zda, blog ve ileti\u015fim gibi farkl\u0131\n        b\u00f6l\u00fcmlere ba\u011flant\u0131 verebilir.\n      <\/p>\n\n      <p>\n        Landing page ise daha dar bir ama\u00e7 i\u00e7in haz\u0131rlan\u0131r. Genellikle\n        tek bir reklam kampanyas\u0131na, hizmete veya teklife odaklan\u0131r.\n        Kullan\u0131c\u0131n\u0131n sayfada izlemesi istenen yol da m\u00fcmk\u00fcn oldu\u011funca\n        nettir.\n      <\/p>\n\n      <p>\n        Diyelim ki kullan\u0131c\u0131 \u201c\u00fccretsiz analiz\u201d teklifini i\u00e7eren bir\n        reklama t\u0131klad\u0131. A\u00e7\u0131lan sayfada farkl\u0131 hizmetler, \u015firket\n        tarih\u00e7esi ve uzun bir navigasyon men\u00fcs\u00fcyle kar\u015f\u0131la\u015fmas\u0131 yerine,\n        do\u011frudan bu teklif hakk\u0131nda bilgi g\u00f6rmesi daha do\u011fru olur.\n      <\/p>\n\n      <p>\n        K\u0131sacas\u0131 ana sayfa ke\u015ffetmeye, landing page ise karar vermeye\n        yard\u0131mc\u0131 olur.\n      <\/p>\n\n\n      <h2 id=\"s2\">\n        Y\u00fcksek D\u00f6n\u00fc\u015f\u00fcml\u00fc Bir Landing Page&#8217;in Temel B\u00f6l\u00fcmleri\n      <\/h2>\n\n\n      <div class=\"rtnb-gallery\">\n\n        <div class=\"rtnb-gal-item\">\n          <img decoding=\"async\"\n            src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/deans.webp\"\n            alt=\"Deans Dental implant landing page\"\n          >\n\n          <div class=\"rtnb-gal-cap\">\n            <span class=\"tag\">D\u0130\u015e \u0130MPLANTI<\/span>\n            <span class=\"name\">\n              Deans Dental \u2014 \u0130mplant Landing Page\n            <\/span>\n          <\/div>\n        <\/div>\n\n\n        <div class=\"rtnb-gal-item\">\n          <img decoding=\"async\"\n            src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/umut-landing.webp\"\n            alt=\"Rinoplasti landing page\"\n          >\n\n          <div class=\"rtnb-gal-cap\">\n            <span class=\"tag\">R\u0130NOPLAST\u0130<\/span>\n            <span class=\"name\">\n              Rinoplasti Landing Page\n            <\/span>\n          <\/div>\n        <\/div>\n\n      <\/div>\n\n\n      <h3>\n        1. Teklifi a\u00e7\u0131k\u00e7a anlatan bir ba\u015fl\u0131k\n      <\/h3>\n\n      <p>\n        Kullan\u0131c\u0131 sayfaya geldi\u011finde ilk olarak ne sunuldu\u011funu\n        anlamal\u0131d\u0131r. Ba\u015fl\u0131k bunun i\u00e7in vard\u0131r.\n      <\/p>\n\n      <p>\n        \u201cHo\u015f Geldiniz\u201d veya \u201cSize \u00d6zel \u00c7\u00f6z\u00fcmler\u201d gibi genel ifadeler\n        g\u00fc\u00e7l\u00fc bir teklif anlatmaz. Bunun yerine hizmeti ve kullan\u0131c\u0131ya\n        sa\u011flayaca\u011f\u0131 fayday\u0131 a\u00e7\u0131k\u00e7a s\u00f6yleyen bir ba\u015fl\u0131k kullan\u0131lmal\u0131d\u0131r.\n      <\/p>\n\n\n      <h3>\n        2. Ba\u015fl\u0131\u011f\u0131 tamamlayan bir alt metin\n      <\/h3>\n\n      <p>\n        Alt ba\u015fl\u0131k, ana ba\u015fl\u0131\u011f\u0131n a\u00e7\u0131klayamad\u0131\u011f\u0131 en \u00f6nemli ayr\u0131nt\u0131y\u0131\n        tamamlamal\u0131d\u0131r. Hizmetin kimler i\u00e7in uygun oldu\u011funu, s\u00fcrecin nas\u0131l\n        ilerledi\u011fini veya teklifin temel avantaj\u0131n\u0131 burada\n        a\u00e7\u0131klayabilirsiniz.\n      <\/p>\n\n      <p>\n        Ayn\u0131 mesaj\u0131 farkl\u0131 kelimelerle tekrar etmek yerine kullan\u0131c\u0131ya\n        yeni bir bilgi vermek daha de\u011ferlidir.\n      <\/p>\n\n\n      <h3>\n        3. Net ve g\u00f6r\u00fcn\u00fcr bir CTA\n      <\/h3>\n\n      <p>\n        Kullan\u0131c\u0131dan ne yapmas\u0131n\u0131 istiyorsan\u0131z bunu a\u00e7\u0131k\u00e7a belirtin.\n        \u201cTeklif Al\u201d, \u201c\u00dccretsiz Analiz \u0130ste\u201d veya \u201cFormu Doldur\u201d gibi\n        ifadeler, sonraki ad\u0131m\u0131 anla\u015f\u0131l\u0131r hale getirir.\n      <\/p>\n\n      <p>\n        Ayn\u0131 CTA sayfan\u0131n farkl\u0131 noktalar\u0131nda tekrar edilebilir.\n        \u00d6nemli olan, b\u00fct\u00fcn butonlar\u0131n kullan\u0131c\u0131y\u0131 ayn\u0131 hedefe\n        y\u00f6nlendirmesidir.\n      <\/p>\n\n\n      <h3>\n        4. Do\u011fru yerde kullan\u0131lan g\u00fcven unsurlar\u0131\n      <\/h3>\n\n      <p>\n        Kullan\u0131c\u0131 teklifinizi anlad\u0131ktan sonra akl\u0131na yeni sorular gelir:\n        Bu marka g\u00fcvenilir mi? Daha \u00f6nce sonu\u00e7 alm\u0131\u015f m\u0131? Ba\u015fkalar\u0131 bu\n        hizmetten memnun kalm\u0131\u015f m\u0131?\n      <\/p>\n\n      <p>\n        M\u00fc\u015fteri yorumlar\u0131, vaka \u00f6rnekleri, marka logolar\u0131, sertifikalar\n        veya \u00f6l\u00e7\u00fclebilir sonu\u00e7lar bu sorular\u0131 yan\u0131tlamaya yard\u0131mc\u0131 olur.\n        Bu i\u00e7erikleri yaln\u0131zca sayfan\u0131n sonunda g\u00f6stermek yerine ilgili\n        mesajlar\u0131n hemen yak\u0131n\u0131nda kullanmak daha do\u011fal bir ak\u0131\u015f yarat\u0131r.\n      <\/p>\n\n\n      <h3>\n        5. Karar vermeye yetecek kadar bilgi\n      <\/h3>\n\n      <p>\n        Landing page&#8217;de her ayr\u0131nt\u0131y\u0131 anlatmak gerekmez. Kullan\u0131c\u0131n\u0131n\n        teklifi anlamas\u0131 ve temel sorular\u0131na cevap bulmas\u0131 yeterlidir.\n      <\/p>\n\n      <p>\n        Gere\u011finden uzun a\u00e7\u0131klamalar \u00f6nemli mesajlar\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc\n        azaltabilir. \u0130\u00e7erik eklerken \u201cBu bilgi kullan\u0131c\u0131n\u0131n karar\n        vermesine yard\u0131mc\u0131 oluyor mu?\u201d sorusunu sormak faydal\u0131d\u0131r.\n      <\/p>\n\n\n      <h3>\n        6. Kolay tamamlanan bir form\n      <\/h3>\n\n      <p>\n        Kullan\u0131c\u0131dan ilk ad\u0131mda gere\u011finden fazla bilgi istemek form\n        tamamlanma oran\u0131n\u0131 d\u00fc\u015f\u00fcrebilir. Ad, telefon ve e-posta yeterliyse\n        ilk a\u015famada on farkl\u0131 alan istemenin anlam\u0131 yoktur.\n      <\/p>\n\n      <p>\n        Ek bilgiler sat\u0131\u015f veya ileti\u015fim s\u00fcreci ba\u015flad\u0131ktan sonra da\n        al\u0131nabilir.\n      <\/p>\n\n\n      <div class=\"rtnb-quote\">\n        \u201c\u0130yi bir landing page kullan\u0131c\u0131ya daha fazla se\u00e7enek sunmaz;\n        do\u011fru se\u00e7ene\u011fi daha kolay g\u00f6rmesini sa\u011flar.\u201d\n      <\/div>\n\n\n      <h2 id=\"s3\">\n        D\u00f6n\u00fc\u015f\u00fcm Odakl\u0131 Landing Page Tasar\u0131m Kurallar\u0131\n      <\/h2>\n\n\n      <ul>\n\n        <li>\n          <strong>Navigasyonu sade tutun.<\/strong>\n          Kullan\u0131c\u0131n\u0131n kampanyayla ilgisi olmayan sayfalara ge\u00e7mesini\n          sa\u011flayan ba\u011flant\u0131lar\u0131 m\u00fcmk\u00fcn oldu\u011funca azalt\u0131n.\n        <\/li>\n\n        <li>\n          <strong>G\u00f6rsel hiyerar\u015fi kurun.<\/strong>\n          Ba\u015fl\u0131k, teklif ve CTA ilk bak\u0131\u015fta birbirinden ayr\u0131lmal\u0131.\n          Kullan\u0131c\u0131n\u0131n nereye bakaca\u011f\u0131n\u0131 tasar\u0131m belirlemeli.\n        <\/li>\n\n        <li>\n          <strong>CTA&#8217;y\u0131 g\u00f6r\u00fcn\u00fcr hale getirin.<\/strong>\n          Butonun arka planla yeterli kontrasta sahip olmas\u0131 ve di\u011fer\n          tasar\u0131m \u00f6\u011feleri aras\u0131nda kaybolmamas\u0131 gerekir.\n        <\/li>\n\n        <li>\n          <strong>Metni kolay taranabilir yaz\u0131n.<\/strong>\n          Uzun metin bloklar\u0131 yerine k\u0131sa paragraflar, ara ba\u015fl\u0131klar ve\n          maddeler kullan\u0131n. Kullan\u0131c\u0131 sayfay\u0131 okumadan \u00f6nce genellikle\n          g\u00f6z gezdirir.\n        <\/li>\n\n        <li>\n          <strong>Reklam ile landing page mesaj\u0131n\u0131 e\u015fle\u015ftirin.<\/strong>\n          Reklamda hangi teklif \u00f6ne \u00e7\u0131k\u0131yorsa landing page&#8217;in ilk\n          ekran\u0131nda da ayn\u0131 teklif g\u00f6r\u00fclmeli.\n        <\/li>\n\n        <li>\n          <strong>En \u00f6nemli bilgileri yukar\u0131da g\u00f6sterin.<\/strong>\n          Kullan\u0131c\u0131n\u0131n hizmeti anlamak i\u00e7in sayfan\u0131n yar\u0131s\u0131n\u0131\n          kayd\u0131rmas\u0131n\u0131 beklemeyin. Teklif, temel fayda ve CTA ilk\n          ekranda m\u00fcmk\u00fcn oldu\u011funca net olmal\u0131.\n        <\/li>\n\n      <\/ul>\n\n\n      <div class=\"rtnb-callout\">\n\n        <span class=\"k\">\n          RTN HOUSE YAKLA\u015eIMI\n        <\/span>\n\n        <h3>\n          \u00d6nce hedefi belirliyoruz, sonra sayfay\u0131 tasarl\u0131yoruz.\n        <\/h3>\n\n        <p>\n          Landing page tasar\u0131m\u0131na ba\u015flamadan \u00f6nce kullan\u0131c\u0131dan hangi\n          aksiyonu bekledi\u011fimizi netle\u015ftiriyoruz. Ba\u015fl\u0131k, i\u00e7erik s\u0131ras\u0131,\n          g\u00f6rseller, g\u00fcven unsurlar\u0131 ve CTA&#8217;lar daha sonra bu hedef\n          etraf\u0131nda \u015fekilleniyor.\n        <\/p>\n\n      <\/div>\n\n\n      <h2 id=\"s4\">\n        En S\u0131k Yap\u0131lan Landing Page Hatalar\u0131\n      <\/h2>\n\n\n      <ul>\n\n        <li>\n          <strong>Sayfay\u0131 ana sayfa gibi tasarlamak.<\/strong>\n          \u00c7ok say\u0131da hizmet, ba\u011flant\u0131 ve mesaj kullan\u0131c\u0131n\u0131n as\u0131l\n          tekliften uzakla\u015fmas\u0131na neden olabilir.\n        <\/li>\n\n        <li>\n          <strong>Birden fazla ana CTA kullanmak.<\/strong>\n          \u201cTeklif Al\u201d, \u201cBizi Aray\u0131n\u201d, \u201cDaha Fazla Bilgi\u201d, \u201cHemen Sat\u0131n\n          Al\u201d gibi farkl\u0131 aksiyonlar\u0131n ayn\u0131 a\u011f\u0131rl\u0131kta g\u00f6sterilmesi\n          kullan\u0131c\u0131n\u0131n karar\u0131n\u0131 zorla\u015ft\u0131rabilir.\n        <\/li>\n\n        <li>\n          <strong>Ba\u015fl\u0131kta markay\u0131 anlatmak.<\/strong>\n          Kullan\u0131c\u0131 \u00f6nce kendisine ne sunuldu\u011funu bilmek ister. \u015eirketi\n          anlatmaya ba\u015flamadan \u00f6nce teklif netle\u015ftirilmelidir.\n        <\/li>\n\n        <li>\n          <strong>Formu gere\u011finden uzun tutmak.<\/strong>\n          \u0130lk temas i\u00e7in gerekli olmayan bilgiler daha sonraki a\u015famalara\n          b\u0131rak\u0131labilir.\n        <\/li>\n\n        <li>\n          <strong>CTA&#8217;y\u0131 g\u00f6rsel olarak geri planda b\u0131rakmak.<\/strong>\n          Buton sayfadaki di\u011fer \u00f6\u011feler aras\u0131nda kayboluyorsa kullan\u0131c\u0131\n          sonraki ad\u0131m\u0131 kolayca fark edemez.\n        <\/li>\n\n        <li>\n          <strong>Mobil deneyimi masa\u00fcst\u00fcnden sonra d\u00fc\u015f\u00fcnmek.<\/strong>\n          Masa\u00fcst\u00fcnde iyi \u00e7al\u0131\u015fan bir d\u00fczen, k\u00fc\u00e7\u00fck ekranda ayn\u0131 sonucu\n          vermeyebilir. Mobil kullan\u0131m ba\u015ftan planlanmal\u0131d\u0131r.\n        <\/li>\n\n      <\/ul>\n\n\n      <h2 id=\"s5\">\n        Tasarlad\u0131\u011f\u0131m\u0131z Landing Page&#8217;lerden \u00d6rnekler\n      <\/h2>\n\n      <p>\n        RTN House&#8217;ta haz\u0131rlad\u0131\u011f\u0131m\u0131z landing page&#8217;lerde yaln\u0131zca g\u00f6rsel\n        tasar\u0131ma odaklanm\u0131yoruz. Reklam mesaj\u0131, kullan\u0131c\u0131 beklentisi,\n        sayfa ak\u0131\u015f\u0131 ve hedeflenen aksiyon birlikte ele al\u0131n\u0131yor.\n      <\/p>\n\n      <p>\n        \u00d6zellikle sa\u011fl\u0131k turizmi projelerinde ziyaret\u00e7inin karar vermeden\n        \u00f6nce hangi bilgilere ihtiya\u00e7 duydu\u011funu belirliyor ve sayfa\n        yap\u0131s\u0131n\u0131 buna g\u00f6re olu\u015fturuyoruz.\n      <\/p>\n\n\n      <div class=\"rtnb-gallery\">\n\n        <div class=\"rtnb-gal-item\">\n          <img decoding=\"async\"\n            src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/dr.varsak.webp\"\n            alt=\"Dr. Varsak facelift landing page\"\n          >\n\n          <div class=\"rtnb-gal-cap\">\n            <span class=\"tag\">FACEL\u0130FT<\/span>\n            <span class=\"name\">\n              Dr. Varsak \u2014 Facelift Landing Page\n            <\/span>\n          <\/div>\n        <\/div>\n\n\n        <div class=\"rtnb-gal-item\">\n          <img decoding=\"async\"\n            src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/04\/skyturk.webp\"\n            alt=\"Skyturk Medical mommy makeover landing page\"\n          >\n\n          <div class=\"rtnb-gal-cap\">\n            <span class=\"tag\">MOMMY MAKEOVER<\/span>\n            <span class=\"name\">\n              Skyturk Medical \u2014 Mommy Makeover Landing Page\n            <\/span>\n          <\/div>\n        <\/div>\n\n      <\/div>\n\n\n      <h2 id=\"s6\">\n        Mobil Landing Page Tasar\u0131m\u0131nda Nelere Dikkat Edilmeli?\n      <\/h2>\n\n      <p>\n        Landing page trafi\u011finin \u00f6nemli bir b\u00f6l\u00fcm\u00fc mobil cihazlardan\n        gelebilir. Bu nedenle mobil g\u00f6r\u00fcn\u00fcm\u00fc yaln\u0131zca masa\u00fcst\u00fc tasar\u0131m\u0131n\n        k\u00fc\u00e7\u00fclt\u00fclm\u00fc\u015f hali olarak d\u00fc\u015f\u00fcnmemek gerekir.\n      <\/p>\n\n      <p>\n        Ba\u015fl\u0131k k\u00fc\u00e7\u00fck ekranda kolay okunmal\u0131, CTA ilk ekranlarda\n        g\u00f6r\u00fcnmeli ve form alanlar\u0131 rahat kullan\u0131lmal\u0131d\u0131r. Gereksiz\n        bo\u015fluklar veya \u00e7ok y\u00fcksek hero b\u00f6l\u00fcmleri, \u00f6nemli i\u00e7eri\u011fi ekran\u0131n\n        a\u015fa\u011f\u0131s\u0131na itebilir.\n      <\/p>\n\n      <p>\n        Butonlar\u0131n parmakla rahat\u00e7a t\u0131klanabilecek boyutta olmas\u0131 da\n        \u00f6nemlidir. Form alanlar\u0131 aras\u0131nda yeterli mesafe b\u0131rak\u0131lmal\u0131 ve\n        kullan\u0131c\u0131 formu yak\u0131nla\u015ft\u0131rma yapmadan doldurabilmelidir.\n      <\/p>\n\n      <p>\n        Mobil tasar\u0131m\u0131n iyi olmas\u0131 yaln\u0131zca g\u00f6r\u00fcn\u00fcmle ilgili de\u011fildir.\n        Kullan\u0131c\u0131 sayfaya geldi\u011fi andan formu tamamlad\u0131\u011f\u0131 ana kadar s\u00fcre\u00e7\n        h\u0131zl\u0131 ve anla\u015f\u0131l\u0131r ilerlemelidir.\n      <\/p>\n\n\n      <h2 id=\"s7\">\n        S\u0131k Sorulan Sorular\n      <\/h2>\n\n\n      <div class=\"rtnb-faq\">\n\n        <details>\n          <summary>\n            Landing page ile ana sayfa aras\u0131ndaki fark nedir?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            Ana sayfa markay\u0131 genel olarak tan\u0131t\u0131r ve farkl\u0131 sayfalara\n            y\u00f6nlendirme yapar. Landing page ise belirli bir kampanya veya\n            teklif i\u00e7in haz\u0131rlan\u0131r ve tek bir ana hedefe odaklan\u0131r.\n          <\/div>\n        <\/details>\n\n\n        <details>\n          <summary>\n            Bir landing page ne kadar uzun olmal\u0131?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            Bunun i\u00e7in sabit bir uzunluk yoktur. Sayfa, kullan\u0131c\u0131n\u0131n\n            teklifi anlamas\u0131 ve karar vermeden \u00f6nce ihtiya\u00e7 duydu\u011fu\n            bilgileri almas\u0131 i\u00e7in gereken kadar uzun olmal\u0131d\u0131r.\n          <\/div>\n        <\/details>\n\n\n        <details>\n          <summary>\n            Landing page&#8217;de ka\u00e7 CTA kullan\u0131lmal\u0131?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            Ayn\u0131 ana CTA sayfan\u0131n farkl\u0131 noktalar\u0131nda tekrar edilebilir.\n            Farkl\u0131 hedeflere y\u00f6nlendiren \u00e7ok say\u0131da ana CTA ise mesaj\u0131n\n            oda\u011f\u0131n\u0131 zay\u0131flatabilir.\n          <\/div>\n        <\/details>\n\n\n        <details>\n          <summary>\n            Landing page&#8217;de navigasyon men\u00fcs\u00fc olmal\u0131 m\u0131?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            Her projede tamamen kald\u0131r\u0131lmas\u0131 \u015fart de\u011fildir. Ancak\n            kampanyayla ilgisi olmayan ba\u011flant\u0131lar\u0131 azaltmak,\n            kullan\u0131c\u0131n\u0131n ana teklife odaklanmas\u0131n\u0131 kolayla\u015ft\u0131rabilir.\n          <\/div>\n        <\/details>\n\n\n        <details>\n          <summary>\n            Landing page formu ka\u00e7 alandan olu\u015fmal\u0131?\n            <span class=\"ic\">+<\/span>\n          <\/summary>\n\n          <div class=\"a\">\n            \u0130lk temas i\u00e7in ger\u00e7ekten gerekli olan alanlar yeterlidir.\n            Kullan\u0131c\u0131dan gereksiz bilgi istemek formu tamamlamay\u0131\n            zorla\u015ft\u0131rabilir.\n          <\/div>\n        <\/details>\n\n      <\/div>\n\n\n      <div class=\"rtnb-cta\">\n\n        <h3>\n          D\u00f6n\u00fc\u015f\u00fcm odakl\u0131 bir landing page&#8217;e mi ihtiyac\u0131n\u0131z var?\n        <\/h3>\n\n        <p>\n          Reklam mesaj\u0131ndan form yap\u0131s\u0131na kadar t\u00fcm sayfay\u0131 ayn\u0131 hedef\n          etraf\u0131nda planl\u0131yor; kullan\u0131c\u0131y\u0131 do\u011fru aksiyona y\u00f6nlendiren\n          landing page&#8217;ler tasarl\u0131yoruz.\n        <\/p>\n\n        <a\n          class=\"rtnb-btn\"\n          href=\"https:\/\/rtnhouse.com\/tr\/web-ve-grafik-tasarim\/\"\n        >\n          Web &#038; Grafik Tasar\u0131m Hizmetlerini \u0130nceleyin \u2192\n        <\/a>\n\n      <\/div>\n\n\n      <div class=\"rtnb-author\">\n\n        <div class=\"photo\">\n\n          <img loading=\"lazy\" decoding=\"async\"\n            src=\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/06\/serife.webp\"\n            alt=\"\u015eerife Kurto\u011flu\"\n            loading=\"lazy\"\n            width=\"92\"\n            height=\"92\"\n            onerror=\"this.style.display='none';this.parentNode.querySelector('.photo-fallback').style.display='flex';\"\n          >\n\n          <span class=\"photo-fallback\" aria-hidden=\"true\">\n            \u015eK\n          <\/span>\n\n          <span class=\"tick\" aria-hidden=\"true\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\">\n              <path\n                d=\"M5 12.5l4 4L19 7\"\n                stroke=\"#fff\"\n                stroke-width=\"2.6\"\n                stroke-linecap=\"round\"\n                stroke-linejoin=\"round\"\n              \/>\n            <\/svg>\n          <\/span>\n\n        <\/div>\n\n\n        <div class=\"info\">\n\n          <span class=\"eyebrow\">\n            YAZAN\n          <\/span>\n\n          <div class=\"n\">\n            \u015eerife Kurto\u011flu\n          <\/div>\n\n          <div class=\"r\">\n            Web Tasar\u0131mc\u0131 &#038; SEO Uzman\u0131 \u00b7 RTN House\n          <\/div>\n\n          <p class=\"bio\">\n            RTN House&#8217;ta web tasar\u0131m, kullan\u0131c\u0131 deneyimi ve d\u00f6n\u00fc\u015f\u00fcm\n            odakl\u0131 landing page projeleri \u00fczerinde \u00e7al\u0131\u015f\u0131yor. Reklamdan\n            gelen kullan\u0131c\u0131n\u0131n sayfada do\u011fru mesajla kar\u015f\u0131la\u015fmas\u0131n\u0131 ve\n            hedeflenen aksiyona kolayca ula\u015fmas\u0131n\u0131 sa\u011flayan sayfa\n            yap\u0131lar\u0131 geli\u015ftiriyor.\n          <\/p>\n\n        <\/div>\n\n      <\/div>\n\n\n    <\/div>\n  <\/div>\n\n<\/article>\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\":\"https:\/\/schema.org\",\n  \"@graph\":[\n    {\n      \"@type\":\"Article\",\n      \"headline\":\"Y\u00fcksek D\u00f6n\u00fc\u015f\u00fcml\u00fc Landing Page Nas\u0131l Tasarlan\u0131r?\",\n      \"description\":\"Y\u00fcksek d\u00f6n\u00fc\u015f\u00fcml\u00fc landing page nas\u0131l tasarlan\u0131r? Ba\u015fl\u0131k, CTA, form, g\u00fcven unsurlar\u0131 ve mobil tasar\u0131m i\u00e7in temel kurallar\u0131 ke\u015ffedin.\",\n      \"datePublished\":\"2026-09-04\",\n      \"dateModified\":\"2026-09-04\",\n      \"inLanguage\":\"tr\",\n      \"author\":{\n        \"@type\":\"Person\",\n        \"name\":\"\u015eerife Kurto\u011flu\",\n        \"jobTitle\":\"Web Tasar\u0131mc\u0131 & SEO Uzman\u0131\",\n        \"image\":\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2026\/06\/serife.webp\"\n      },\n      \"publisher\":{\n        \"@type\":\"Organization\",\n        \"name\":\"RTN House\",\n        \"url\":\"https:\/\/rtnhouse.com\/\",\n        \"logo\":{\n          \"@type\":\"ImageObject\",\n          \"url\":\"https:\/\/rtnhouse.com\/wp-content\/uploads\/2025\/10\/rtn-house-logo_1.png\"\n        }\n      },\n      \"mainEntityOfPage\":{\n        \"@type\":\"WebPage\",\n        \"@id\":\"https:\/\/rtnhouse.com\/yuksek-donusumlu-landing-page\/\"\n      }\n    },\n    {\n      \"@type\":\"FAQPage\",\n      \"mainEntity\":[\n        {\n          \"@type\":\"Question\",\n          \"name\":\"Landing page ile ana sayfa aras\u0131ndaki fark nedir?\",\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n            \"text\":\"Ana sayfa markay\u0131 genel olarak tan\u0131t\u0131r ve farkl\u0131 sayfalara y\u00f6nlendirme yapar. Landing page ise belirli bir kampanya veya teklif i\u00e7in haz\u0131rlan\u0131r ve tek bir ana hedefe odaklan\u0131r.\"\n          }\n        },\n        {\n          \"@type\":\"Question\",\n          \"name\":\"Bir landing page ne kadar uzun olmal\u0131?\",\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n            \"text\":\"Bunun i\u00e7in sabit bir uzunluk yoktur. Sayfa, kullan\u0131c\u0131n\u0131n teklifi anlamas\u0131 ve karar vermeden \u00f6nce ihtiya\u00e7 duydu\u011fu bilgileri almas\u0131 i\u00e7in gereken kadar uzun olmal\u0131d\u0131r.\"\n          }\n        },\n        {\n          \"@type\":\"Question\",\n          \"name\":\"Landing page'de ka\u00e7 CTA kullan\u0131lmal\u0131?\",\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n            \"text\":\"Ayn\u0131 ana CTA sayfan\u0131n farkl\u0131 noktalar\u0131nda tekrar edilebilir. Farkl\u0131 hedeflere y\u00f6nlendiren \u00e7ok say\u0131da ana CTA ise mesaj\u0131n oda\u011f\u0131n\u0131 zay\u0131flatabilir.\"\n          }\n        },\n        {\n          \"@type\":\"Question\",\n          \"name\":\"Landing page'de navigasyon men\u00fcs\u00fc olmal\u0131 m\u0131?\",\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n            \"text\":\"Her projede tamamen kald\u0131r\u0131lmas\u0131 \u015fart de\u011fildir. Ancak kampanyayla ilgisi olmayan ba\u011flant\u0131lar\u0131 azaltmak, kullan\u0131c\u0131n\u0131n ana teklife odaklanmas\u0131n\u0131 kolayla\u015ft\u0131rabilir.\"\n          }\n        },\n        {\n          \"@type\":\"Question\",\n          \"name\":\"Landing page formu ka\u00e7 alandan olu\u015fmal\u0131?\",\n          \"acceptedAnswer\":{\n            \"@type\":\"Answer\",\n            \"text\":\"\u0130lk temas i\u00e7in ger\u00e7ekten gerekli olan alanlar yeterlidir. 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D\u00f6n\u00fc\u015f\u00fcm\u00fc art\u0131ran&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-11848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-tasarim"],"_links":{"self":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/11848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/comments?post=11848"}],"version-history":[{"count":6,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/11848\/revisions"}],"predecessor-version":[{"id":11858,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/posts\/11848\/revisions\/11858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/media\/11851"}],"wp:attachment":[{"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/media?parent=11848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/categories?post=11848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtnhouse.com\/tr\/wp-json\/wp\/v2\/tags?post=11848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}